A quick intro to Belmore Digital and Organic Digital Marketing Who is Belmore Digital? Belmore Digital is an Organic Digital Marketing consultancy based in Sydney, Australia. It is run by Jeremy Beckett, who has over 20 years experience in optimising, managing, trafficking and monetising web properties. What is Organic Digital Marketing? Organic Digital Marketing is the art of optimising Owned / Earned Media to maximise web property traffic and revenue across whichever organic platform / connection channel is used. Put simply: the aim is to maximise exposure, reach and qualified traffic from SEO / organic search, social media, email and apps to drive increased customer conversions and retention. Why go Organic? The benefits of using Organic Digital Marketing, as opposed to Paid, are longer-lasting and further-reaching. Users more easily become customers and they are more likely to graduate to becoming loyal customers willing to advocate for a web property and its services. Organic Digital Marketing then becomes a self-fulfilling, virtuous circle. How to market organically? By building a great, optimised, organic web experience, founded on a deep understanding of user needs and their position on the user journey. By focusing on optimising technology and technical structures to give a strong, flexible, and responsive base. By understanding users and talking to them, normally. By creating optimised content and information which is relevant, engaging and useful. By ensuring your optimised web property is seen in the right channels, in the right way, at the right time. By continually learning and improving from the things we do. By being agile, focusing on 80/20 and looking for +10% improvement each iteration. By helping to solve a user’s fundamental problem or question.