Profile Audit

Belmore Digital audits your Google Business Profile in full, covering category selection, service descriptions, attributes, photos, posts, and Q&A, and assesses completeness, accuracy, and competitive positioning against the businesses currently appearing in the local pack. GBP is the most important profile a local business holds, but not the only one. Key profiles on other major platforms are reviewed for consistency and accuracy as part of the same assessment.

The output is a prioritised list of specific improvements, not a generic completeness score.

NAP Consistency

NAP (Name, Address, and Phone number) must be identical across every source that search engines and AI systems can access. A different phone number on one directory, an old trading name on another, a missing suburb in a third: each discrepancy creates a conflicting signal that undermines local entity associations.

Belmore Digital audits NAP consistency across the sources that carry weight and identifies every discrepancy, prioritised by the authority of the source carrying the error.

Performance Baselines

Before any optimisation work begins, Belmore Digital establishes where you currently stand across local search visibility, map rankings, profile performance, and referral traffic from local sources.

Baselines make it possible to measure the effect of the work that follows. Without them, improvement is assumed rather than demonstrated.

Local Competitor Research

Local search is competitive. Knowing which businesses are appearing for your target queries, what their profiles look like, and which citations they hold converts a generic programme into a targeted one. So does knowing where the gaps are between their position and yours.

Belmore Digital analyses the current local pack for priority queries and produces a competitive picture that informs the optimisation priorities throughout the engagement.

Platform Audit and Selection

Not every directory is worth being listed in, and not every existing listing is worth maintaining. Belmore Digital audits current platform presence, identifying what exists, what is accurate, and what is outdated or duplicated. The platforms where presence is both commercially relevant and crawlable by search engines and AI systems are then prioritised for ongoing management.

The output is a targeted platform list, not an exhaustive directory blast.

Structured Data Audit

Structured data tells search engines and AI systems exactly what your business is, where it operates, and what it offers, in a format they can read directly rather than infer. Belmore Digital assesses schema presence, schema type, and the specific properties that carry the most weight for local visibility: service area, geo coordinates, opening hours, categories.

Most implementations are present but underpopulated. Belmore Digital identifies exactly what is missing and what needs to change.

Maps Audit

Map visibility draws on signals beyond the Google Business Profile alone. Pin accuracy, category relevance, review signals, and the consistency between GBP data and on-site information all contribute. The Maps Audit assesses map presence specifically: where the business is appearing, for which queries, at what radius, and what is limiting visibility beyond that.

It covers ground the profile audit does not.

Citations and Reviews Audit

Citations are references to the business name, address, and phone number across the web. They build the external signal profile that reinforces local entity associations, and quality and consistency matter more than volume.

Belmore Digital assesses your existing citation profile for authority, accuracy, and consistency, and identifies gaps against the profile of competing businesses currently in the local pack. Reviews are assessed separately: volume, recency, response rates, and sentiment all feed into the authority picture.

Monthly Strategy Implementation

Once your Local SEO Audit has identified the gaps, the monthly implementation package is the follow-on engagement that closes them. Belmore Digital manages the ongoing programme: maintaining and improving every signal that contributes to your local search visibility, and reporting against the baselines set at the start of the engagement.

The work changes shape as the programme runs. Early months are weighted toward the repair work: claiming profiles, correcting listings, implementing schema. Once that is done, the balance moves to content, review generation, and the steady optimisation that builds on it.

The businesses that hold and grow their local search positions are the ones that never stop doing the work.

What is NAP consistency and why does it matter?

NAP stands for Name, Address, and Phone number. For Local SEO, these three details need to be identical across every directory, citation, and source that search engines and AI systems can access. Inconsistencies, even minor ones, create conflicting signals about which business is being referenced, and that undermines local search visibility. Belmore Digital audits NAP consistency as a core part of the Local SEO programme.

How long does Local SEO take to show results?

It depends on the starting position, the competitive context, and the specific gaps the audit identifies. Some improvements, such as correcting a critical GBP error or fixing a suppressed listing, can affect visibility within weeks. Building a consistent citation profile and establishing authority signals takes longer. Most clients see meaningful movement within three to six months of consistent activity.

Do I need Local SEO if I already have SEO?

General SEO and Local SEO address different visibility problems. General SEO builds rankings for broader, non-geographic queries. Local SEO builds visibility in local search results and on Google Maps, the searches with geographic intent that drive foot traffic and local service enquiries. A business serving a defined geographic market needs both.