In collaboration with Deakin University, Belmore Digital enhanced their digital presence through a focused SEO and web development approach. We began with Performance Baselines and Competitor Analysis to inform our strategy, followed by an Authority Audit that strengthened their digital credibility through optimised Information Architecture and external links. Our efforts improved Deakin’s online visibility, making their courses and degrees more accessible to prospective students, and solidifying their position as a leader in education.