In collaboration with Purina, Belmore Digital enhanced their online presence through a targeted SEO strategy. We initiated the project with comprehensive Keyword Research & Strategy and conducted a thorough Competitor Analysis. Our approach included developing a robust Content Strategy and refining the Authority Strategy by optimising Internal Links and Information Architecture. Additionally, we improved SEO Information Architecture to better support site performance. These efforts led to significant increases in organic traffic, improved search engine rankings, and a stronger site authority, effectively showcasing Purina’s pet food products.