SEO Guides

The aim of this section is to provide detailed SEO guides for all levels of SEO knowledge and expertise.

It’s not intended to provide every single answer for every single instance, and, like a lot of things, your experience may be different.

It’s also under active development ;-)

This is the starting point for understanding SEO.

Google wants to:

• Find
• Crawl
• Index
  • Content which is:
    • Relevant;
    • Created by an Expert;
    • Who is viewed as an Authority.
• So that it can rank that content and link to it in response to a user search query

Read the full information on Find Crawl Index

These are the Basic Guides to SEO.

You do not have to execute any of these elements perfectly, but you should execute them reasonably well, and slightly better than your ranking competitors. The focus of these guides are basic on-page inclusions, basic internal linking, basic external linking and connections to enable search engines to find, index and crawl the content.

These are the areas covered:

• Basic Keyword Research
• Basic Competitor Research
• Basic Goal Setting & Monitoring
• Basic Content Planning
• Basic Information Architecture
• Basic Google Search Console / Webmaster Tools
• Basic Robots.txt
• Basic XML Sitemaps
• Basic Meta Tags
  • Title
  • Meta Description
  • Canonical URLs
  • Open Graph Tags
• Basic Heading Tags
  • H1
  • H2
  • H3
• Internal Linking
  • Headers
  • Breadcrumbs
  • Sidebars
  • Footers
  • In-Body Links
• Basic Body Content
  • Introduction
  • Main Body
  • Conclusion
  • Media
• Basic Page Inclusions & Structure
• Basic External Linking & Mentions
  • Generating External Links
  • Keyword Usage
  • Spam
  • Linking Out

This will be an Advanced Guide to SEO.

You should be comfortable with the topics listed in the Basic SEO Guides, and be ready for the next level.

This will be an SEO Guide for Ninjas.

You should be comfortable with the topics listed in the Basic SEO Guides, and the Advanced SEO Guides and be ready for the next level, where you have to wear a dark suit and move silently over rooftops.