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JB’s Digital Update 2nd July 2024

2024-07-03T06:03:12+10:00Categories: Analytics & Performance, Digital Marketing, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , |

This week, Google’s latest modifications keep us on our toes, from GA4 feature announcements to the disappearing continuous scroll. Meanwhile, the Fediverse rises, accurate tracking data is scrutinised, and Google’s NavBoost highlights brand favouritism. Let’s dive into these five digital marketing headlines and see what’s brewing! ➡️➡️➡️

JB’s Digital Update 25th June 2024

2024-06-24T18:44:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: , , , , , , , , |

Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. 🥸

How Long Should an Email Be?

2024-06-13T14:23:07+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations|Tags: , , , , , , |

Crafting effective email campaigns is a critical aspect of any marketing strategy. However, striking the right balance between providing valuable content and avoiding overwhelming your audience can be challenging. One common question that marketers often wonder with is: How long should an email be? In this comprehensive guide, we'll explore the factors that influence email length, best practices for optimising email content, and actionable tips to maximise engagement and conversion rates.

JB’s Digital Update 18th June 2024

2024-06-19T17:50:21+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , |

After Google’s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Apple’s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Google’s Performance Max kinda works for different business types. Here’s what you need to know this week to stay ahead.

Is a VCMO full or part-time?

2024-06-13T14:18:59+10:00Categories: Digital Marketing, Virtual Chief Marketing Officer|Tags: , , , , |

The role of a Virtual Chief Marketing Officer (VCMO) has emerged as a valuable resource for companies seeking strategic marketing expertise without the commitment of a full-time hire. However, one common question that arises is whether a VCMO should be engaged on a full-time or part-time basis. In this insightful blog post, we'll explore the differences between full-time and part-time VCMOs, the factors to consider when making this decision, and how Belmore Digital can help you navigate this choice to drive success for your business.

Should Staff Pay for Their Own Training?

2024-06-13T14:02:01+10:00Categories: Digital Marketing, Training & Upskilling|Tags: , , |

Investing in employee training and development is crucial for staying competitive and fostering growth. However, one common question that arises is whether staff should be responsible for funding their own training initiatives. In this insightful blog post, we'll explore both sides of the debate, the potential benefits and drawbacks of each approach, and how Belmore Digital can help you navigate this decision to support your team's professional development and drive success for your business.

How Can I Improve Conversions?

2024-06-13T13:56:35+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Technology & Development|Tags: , , , , , , , , , , |

The ultimate goal for any business is to convert website visitors into paying customers. However, achieving high conversion rates is often easier said than done. From optimising website design to crafting compelling content, there are numerous strategies that can influence conversion rates positively. In this comprehensive guide, we'll explore actionable tips and techniques to improve conversions and drive business growth.

How do I install Google Analytics?

2024-06-13T13:48:21+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , |

As businesses increasingly rely on digital platforms to connect with customers and track their online performance, the importance of tools like Google Analytics cannot be overstated. Google Analytics provides valuable insights into website traffic, user behaviour, and marketing effectiveness, empowering businesses to make informed decisions and optimise their online presence. In this guide, we'll walk you through the process of installing Google Analytics on your website, step by step.

Should Your App and Website Feel the Same?

2024-06-13T13:38:41+10:00Categories: CRO and Conversions, Digital Marketing, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , |

These days, lots of businesses wonder if their app and website should feel alike. It's a good question. See, when people visit your site or use your app, they want to feel at home, like they know what they're doing. But does that mean they should be like twins? Let's chat about it.

JB’s Digital Update 11th June 2024

2024-06-12T06:40:01+10:00Categories: Analytics & Performance, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , |

This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.

The VCDO’s Playbook for Small Business Transformation with Technology

2024-06-06T19:14:55+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , |

Small business owners, CEOs, and entrepreneurs are at a crucial decision point, facing complex and daunting choices. Technology has leveled the playing field by making powerful tools more accessible, but it has also drastically changed how consumers behave, how companies compete, and how businesses operate. Now more than ever, making the right technology choices is vital for success in today's business world.

Gated Content for Small Business Growth

2024-06-05T21:02:33+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , |

Navigating digital marketing for a small business or as a new entrepreneur can feel like exploring a complex digital world. A key tactic often discussed is "gated content." This guide will clarify the concept and help you decide if gated access to your content is a strategic move or a digital misstep.

JB’s Digital Update 4th June 2024

2024-06-04T15:00:32+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , |

This week on JB’s Digital Update: Google’s ranking recipe gets leaked, Google's AI fails to meet content expectations, mastering GA4’s custom dimensions, Facebook’s non-boomer future unfolds, and LinkedIn trims link previews. Dive into the details and stay ahead in the digital game with actionable insights from JB & Belmore Digital. ➡️➡️➡️

Finding the Right Social Platform for Your Content

2024-06-03T20:03:35+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

🚀Social media is bustling with activity, but randomly posting content isn't a plan – it's a gamble. Wondering which platforms suit your content best? Let's explore the right social media platforms for your business, making your marketing journey smoother. ➡️➡️➡️

Digital Trend 2024: Training and Upskilling

2024-05-20T23:37:11+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , |

Digital Trend 2024 for Training and Upskilling: Courses are everywhere, from bite-sized tutorials to transformative programmes. 🌐📚 AI-driven content creation and video learning are reshaping education. 🤖✨ As courses flood the market, quality varies. Will traditional classrooms make a comeback post-pandemic? 💡🤝

Digital Trend 2024: Development and Technology

2024-05-20T23:25:06+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , |

Digital Trend 2024 for Development and Technology: Tech evolution is swift. 🌐 AI shapes development, while headless architecture gains ground. 🤖 Everything as a Service expands, but app overload looms. 💡 Amid tech layoffs, seize talent opportunities. Stay agile to thrive! ✨🚀

JB’s Digital Update 28th May 2024

2024-05-28T16:58:06+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , |

From the art of storytelling in branding to Google's upcoming new graphical search results, and the dangers lurking in email marketing practices, this week's roundup covers key insights and potential pitfalls. Also, a look at Google's stance on site reputation and how AI is reshaping creative marketing.

Digital Trend 2024: Conversions and CRO

2024-05-20T22:32:08+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , |

Digital Trend 2024 for Conversions and CRO: AI is revolutionising conversions with copywriting, data analysis, and chatbots. 🤖 While personalisation is advancing, it's not perfect yet. ✨ Simplify forms and checkouts for smoother customer experiences. 🌐💡

Digital Trend 2024: Email and Customer Relationship Management (CRM)

2024-05-20T23:24:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, Social Media Management|Tags: , , , , , , , , , , , , |

Digital Trend 2024 for Email and CRM: Secure email delivery with authentication. ✉️🔐 Prioritize data security and build trust. Adapt to tracking challenges by focusing on subscriber engagement. 🤝🏻 Authentic customer-centricity drives meaningful interactions. ✨🌐

Digital Trend 2024: Analytics and Performance

2024-05-27T14:44:52+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , |

Digital Trend 2024 for Analytics and Performance: AI enhances analytics; personalisation lags. 🤖 Prioritise data security as cookies diminish. 🔐 Mobile integration crucial for user understanding. 📱 Stay ahead with secure practices and mobile-first strategies. 💡📊

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