The View From My Window

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Unlocking the Power of Content: A Comprehensive Guide to Creating an Effective Content Strategy and Creation Plan for Your Business

2023-06-05T15:09:03+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, SEO, Social Media|Tags: , , , , , , , , , , , , , , , |

πŸ“ Content is more than just words; it's the key to capturing your audience's attention. But how do you create a content strategy that resonates with your target customers? Let us guide you through the process with our comprehensive article! ✨

How to Create a Successful Paid Social or PPC Campaign

2023-05-25T19:39:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Unlock the secrets to a successful paid social or PPC campaign! πŸš€βœ¨ A well-executed campaign can drive traffic, boost conversions, and grow your business. Remember, marketing is an ongoing journey of evaluation and adaptation. πŸ“ŠπŸ’ͺ

The Power of Paid Socials and PPC in Digital Marketing

2023-05-25T18:25:31+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Harness the power of Paid Socials and PPC for digital marketing success! πŸš€πŸ’₯ Target your audience with precision, reaching them based on demographics, interests, and location. Get ahead in search engine results by using strategic keywords. 🎯✨

JB’s Digital Update 30th May 2023

2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , |

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

Mastering Paid Social and PPC: A Complete Guide to Boost Your Business

2023-05-25T06:48:28+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

πŸš€ Boost your business with Paid Social and PPC advertising! πŸ“ˆ Reach customers faster and more effectively with targeted ads on social media and search engines. 🎯✨

JB’s Digital Update 23rd May 2023

2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: , , , , , , , |

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

Digital Marketing: The Key to Reaching Customers and Boosting Growth

2023-06-05T14:37:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: , , , , , , , |

Digital marketing is essential for reaching customers and driving business growth in the current digital age. A comprehensive digital marketing plan involves employing different components such as email marketing, social media marketing, content marketing, influencer marketing, and search engine marketing. 🌐 πŸ“ˆ

A Step-by-Step Guide to Creating a Digital Marketing Plan

2023-05-21T21:09:45+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: , , , , , , , |

πŸš€ Get ready to conquer the digital world! 🌐 πŸ“ˆ πŸŽ‰ Get started now and unlock your business's digital potential! Let's make magic happen together. πŸŒŸπŸ’Ό

Release the Monster of Digital Marketing

2023-05-21T21:11:33+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media|Tags: , , , , , , , |

Releasing the monster of digital marketing requires a strategic approach aligned with objectives, targeting the right audience, leveraging engaging content, testing campaigns and staying ahead of the game.

Why SEO is the Foundation of a Holistic Digital Marketing Ecosystem?

2023-05-18T20:28:37+10:00Categories: Digital Marketing, SEO, SEO Tutorials|Tags: , , , |

SEO is a critical component of digital marketing that helps businesses get discovered online. It increases website traffic, builds brand awareness and enables businesses to understand their target audience better. It is also a cost-effective marketing strategy with potential long-term benefits that far outweighs the initial investment.

JB’s Digital Update 17th May 2023

2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , |

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 17th Jan 2023

2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , , , , |

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s Digital Update 10th Jan 2023

2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , |

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s Digital Update 20th Dec 2022

2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: , , , , , , , , , , , |

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

7 Essential Digital Marketing Strategies

2022-12-19T20:32:30+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media|Tags: , , |

If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.Β 

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