Digital Things of Interest 31 July 2017

Read these Digital Things of Interest for 31 July 2017, which includes:

– 5 digital trends you should be on top of; 
– A nice piece about using eye tracking to aid design;
– The news that Volvo self-driving cars are confused by kangaroos. Like the rest of us then;
– BuzzSumo’s massive social media headline analysis. Self-fulfilling, or what?

#DigitalMarketing #SocialMedia #UserExperience #WebDesign #AutonomousDriving
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Read the mind-bendingly marvellous SEO Bits & Pieces. There really are some interesting snippets in there.

If you would like to discuss anything about these snippets of Google goodness, please feel free to contact me.

#SEO #FeaturedSnippets #AMP

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Digital Things of Interest 30 July 2017

Read these Digital Things of Interest for 30 July 2017, which includes:

– Twitter thinking about fake news flag;
– Complaints about how the web looks;
– Sad story of woman shooting boyfriend for YouTube fame;
– An poor bit of Content Strategy advice from Distilled.

#ContentStrategy #UserExperience #Twitter #FakeNews #YouTube
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The Week In Search Adwords CTR Up

Read about Google Adwords CTRs being up, but overall paid search click-throughs being down, sending up to 85% of clicks to organic search results. There’s a lot you can do with that that 85% of traffic. 

If you would like to discuss how to capture organic clicks and drive traffic, conversions and revenue through organic search, please feel free to contact me.

#SEO GoogleAdwords #ClickThroughRates

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Digital Things of Interest 29 July 2017

Read these Digital Things of Interest for 29 July 2017, which includes:

– Google trying to keep brands safe on YouTube;
– An explainer about hamburger menus;
– The Nokia 6 – what could have been?;
– Why Firefox market share is dropping.

#Google #YouTube #UserExperience #DigitalTechnology #MobilePhones
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The Week in Search Google Search Console Update

Read about the leakage of beta screenshots for the new Google Search Console layout and what you can do while we wait for it to be pushed live and rollout.

If you would like help setting up Google Search Console, or ways to interpret and analyse its data, please feel free to contact me.

#SEO #GoogleSearchConsole
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Digital Things of Interest 28 July 2017

Read these Digital Things of Interest for 28 July 2017, which includes:

– A clam story to illustrate innovation challenges and solutions;
– Medical records added to Google’s Removal list;
– Marketo forgetting to renew its domain (whoops!);
– Some approaches to customer service from Seth Godin.

#Innovation #Google #Marketo #UserExperience
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The Week In Search Google Search Console Impression Data Changes

Read about the upsets caused by Google Search Console’s modification to impression and ranking reporting, as well as actionable insights to deal with them.

If you would like to discuss the ways implementing Google Search Console and analysing its data could impact your web business, please feel free to contact me.

#SEO #GoogleSearchConsole #KnowYourNumbers

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Digital Things of Interest 27 July 2017

Read these Digital Things of Interest for 27 July 2017, which includes:

– Excellent reasoning for using one persona per project;
– A great look into mobile phone keyboard design;
– Dallas getting rid of parking lots for parks;
– How your undies can affect your servers;

#DigitalMarketing #UserExperience #DigitalTechnology
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The Week In Search Google Now Becomes a Feed

Read about Google Now becoming a feed and the changes apparently coming to the Google homepage as it goes back to being iGoogle (kind of).

If you would like to discuss ways these changes to Google could impact your web business, please feel free to contact me.

#SEO #GoogleNow #NewsFeed
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Digital Things of Interest 26 July 2017

Read these Digital Things of Interest for 26 July 2017, which includes:

– A list of 7 things a developer wishes designers would do more of;
– A US robocall scammer fined $120m USD;
– Natural language processing key terms;
– A colourful article about colour fonts – sunglasses advised.

#ProjectManagement #WebDesign #ArtificialIntelligence
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The Week In Search Google Analytics Ask Intelligence

Read about the ins and outs of Google Analytics Ask Intelligence and whether or not this new feature is fantastic, or a distracting plaything.  

If you would like to discuss ways to implement and set up Google Analytics to track and improve your web business, please feel free to contact me.

#Google #GoogleAnalytics #AskIntelligence #KnowYourNumbers

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Digital Things of Interest 25 July 2017

Read the Digital Things of Interest for 25 July 2017, which includes:

– HBR discussing using stories to highlight your purpose.
– The rise and fall of Firewire – nearly tech.
– Time saving social media keyboard shortcuts.
– An amusing Dilbert cartoon.

#ContentStrategy #DigitalTechnology #SocialMedia

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The Week In Search 21 July 2017

In the TWIS SEO News & Updates for w/e 21 July 2017, which you are about to read and enjoy, you will find:
– Google Analytics Ask Intelligence;
– Leaked Screenshots of Google Search Console Update;
– Google Now Becoming a Feed;
– Google Search Console Data Change;
– Google CTRs Up Significantly for Organic Search;
– As well as some mind-bendingly marvellous Bits & Pieces.

#SEO #GoogleAnalytics #GoogleSearchConsole #Google #ClickThroughRates
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Digital Things of Interest 24 July 2017

Read today’s Digital Things of Interest for 24 July 2017 which includes:
– Three Common Content Promotion Mistakes;
– Zuck Using FB Stories on his Non-Presidential Tour;
– Designers Prototyping & Usability Testing within 40 Hours;
– Tech Giants Showing Russians their code.

#ContentMarketing #Facebook #WebDesign #InternetSecurity… Read More


Twitter Linking to AMP URLs

AMP is extending its reach, with Twitter apps now linking to AMP variant URLs. It look like AMP is here to stay for a little while. Find out about this move and ways to implement this tricky little beast.

If you would like to discuss ways to implement AMP and how it could impact your web business, please feel free to contact me.

#SEO #AMP #SocialMedia #Twitter #PageSpeed

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Google Posts Not Quite Ready

Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn’t make it to the production release, making Google Posts “meh”, in its current state.

If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me.

#SEO #GooglePosts #GoogleMyBusiness #ProjectManagement

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Google Local Restaurant Menu Tab

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can’t wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data.

If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me.

#GoogleLocal #StructuredData #Redirects

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Google Mobile First Index Hidden Content

Google has claimed that hidden content will be fine under the looming Mobile First Index. I can’t see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land.

If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me.

#SEO #MobileFirst #MobileStrategy

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AdSense Bans Pop Ups and Pop Unders

Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here.

If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me.

#GoogleAdsense #DigitalMarketing #AdStrategy #Revenue
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