Google Testing New Subscription Options for Publishers Read about how Google News is testing new subscription options for publishers, in an attempt to keep them afloat, on-board and viable. Contact me to discuss how to get into Google News and how to implement First Click Free, as well as ways to design subscription programs that work. #SEO #SEONews #GoogleNews #FirstClickFree #Facebook … Read More
How to do an SEO Website Migration Properly I’ve been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while. I don’t understand that. I’ve done a large number of site migrations and I have never lost traffic or rankings – not once. In fact, the usual state of affairs is that I have gained traffic and rankings. This tutorial covers how I do it, with an Excel checklist into the bargain. #SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS … Read More
Digital Things of Interest 30 August 2017 I was pretty interested to go and read the things I’ve linked to in the Digital Things of Interest for 30th August 2017. Mainly this was because I try and post some interesting things (almost) every day, and I thought you might be interested in these nuggets as well: – A $500 gadget which can brute-force an iPhone7; – How AI should be used for / explained by stories; – A good list of interesting learnings from launching a software product; – An infographic about programmatic advertising which ignores the elephant in the room. #iPhone #ArtificialIntelligence #Storytelling #Learning #SmallBiz #Programmatic … Read More
57% of Google Search Traffic Now Mobile Click to read about BrightEdge’s latest research showing that mobile device traffic now account for 57% of search and how to check the mobile / desktop split in your market sector versus your site’s performance. Contact me to discuss how to optimise your site so it appears as often as it should do in mobile search. #SEO #SEONews #MobileSearch #MobileFirst #KeywordResearch #GoogleAnalytics … Read More
Digital Things of Interest 29 August 2017 Read these Digital Things of Interest for 29 August 2017, which includes these exciting entities: – Even Big Corp PLC makes horrendous marketing and data mistakes; – Too much fake news on social media makes your eyes bleed* ; – Fun advice for newbie designers (wear a shirt, just once); – I ghosted my ex – bit of a tale this one. – * Honest, it does! #BigData #DigitalMarketing #FakeNews #SocialMedia #WebDesign #ModernLife … Read More
Facebook is Dead Facebook may not know it yet, but it is dead. It’s the condemned man; it’s the walking dead; it’s plugged in to the machine that goes bing. It’s only just started having a little thrash around as the rage against the dying of the light starts to simmer, but if you look closely, you can see the signs. Unless there is a miracle cure, Facebook will not be here by the end of the 2020s, maybe the mid-2020s, possibly even the early 2020s. Web declines have historically been precipitous, swift and terminal. Read why Facebook is dead now. #Facebook #SocialMedia #Instagram #NewsFeed #Innovation #DigitalMarketing … Read More
TWIS SEO News & Updates w/e 25 August 2017 Click to read the very latest SEO News and Updates for w/e 25 August 2017 and you will discover the following fabulous stories: – BrightEdge showing 57% of search now mobile; – Google’s attempt to mollify news publishers with subscription help ; – A brand new Q&A feature in Google Local.; – AMP ads get some supercharged speed; – Google picks a single canonical, even if you try your best to confuse it; – As well as some newsy, snippety SEO Bits & Pieces. #SEO #SEONews #MobileSearch #GoogleNews #LocalSEO #AMP #CanonicalURLs … Read More
SEO Bits & Pieces w/e 18 August 2017 Click here to read the SEO Bits and Pieces for w/e 18 August 2017. They are jam-packed with snippets of SEO juice and wholesome goodness. Contact me to discuss any of the issues raised in these Bits & Pieces. #SEO #URLs #MobileFriendly #SearchRankings #XMLSitemaps … Read More
33% Increase in Google Voice Search Languages Click here to read about the significant increase in the number of languages Google Voice Search can now cope with, and how you should be optimising for Voice Search now. Contact me to discuss how to create optimised content for voice queries. #SEO #MobileSearch #VoiceSearch #ContentStrategy … Read More
Google Releases 6 Second Video Previews in Mobile Search Click here to read about Google’s new 6-second video previews, what they are, when they appear and how your videos can be shown in the listings. Contact me if you would like to discuss ways to surface your videos in Google’s organic search results. #SEO #VideoSearch #MobileSearch #SERP … Read More
Google Issues Structured Markup Spam Manual Actions Click here to read about the structured data spam manual actions Google has been issuing, and what you can do to recover, if you have been affected. Contact me if you would like to discuss implementing structured data properly on your website to maximise exposure in search (or recover from a spam manual action). #SEO #StructuredData #WebSpam #GooglePenalties #Reviews … Read More
Digital Things of Interest 24 August 2017 Read these Digital Things of Interest for 24 August 2017, which includes the following fabulous foibles: – Shocking news the people will give up their privacy for a slice of pizza; – The revelation that Amazon basically owns Seattle; – A geeky look at the UX design of the credit card payment form; – Facebook adding publisher logos to news links to combat fake news. #SocialMedia #Facebook #FakeNews #DataPrivacy #Amazon #UX #WebDesign … Read More
How to Block Your Staging Server Click here to discover how to block your staging server from Google’s index, and how to remove URLs if it does get indexed. Contact me to get help removing your URLs from Google’s index, or preventing your staging and development URLs from getting indexed in the first place. #SEO #SiteMigrations #WebDev #Redirects #Indexation #GoogleSearchConsole … Read More
Digital Things of Interest 23 August 2017 Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: – A report on how Earned Media drives lead gen and consumer trust ; – Notes on Twist a new comms and collaboration app from the makers; – Interesting reading on when your brain peaks at learning and applying knowledge; – News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning … Read More
Google Chrome HTTP Warnings Click to read the detail about Google’s upcoming Chrome HTTP Warnings and find out what you should be doing to migrate to HTTPS. Click here to contact me to discuss migrating to HTTPS. I have a wealth of successful migration experience we can use to make sure traffic and rankings are preserved, or increased. #SEO #HTTPS #GoogleSearchConsole #GoogleChrome #SiteMigrations … Read More
Digital Things of Interest 22 August 2017 Click to read these Digital Things of Interest for 22 August 2017, which includes: – The rise of fraud in influencer marketing; – Fairfax Media’s new commercial digital strategy; – A quick look at some dangerous digital design trends; – 5 productivity tips from proper procrastinators #DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement … Read More
TWIS SEO News & Updates w/e 18 Aug 2017 Click here to read the very latest SEO News and Updates for w/e 18th August 2017. It is packed with a fine array of news, insights, and actions to keep your SEO tip-top: – Google Sends Out HTTPS Warnings; – Google Issues Structured Data Spam Manual Actions; – Google Releases 6 Second Video Previews in Mobile Search; – 33% Increase in Voice Search Languages; – How to Block Your Staging Server; – As well as some exceptionally interesting Bits & Pieces. #SEO #HTTPS #StructuredData #MobileSearch #VoiceSearch #WebDev … Read More
Digital Things of Interest 21 August 2017 Click to read these Digital Things of Interest for 21 August 2017, which includes: – A nifty e-paper tablet nearing production; – Push notifications can increase engagement, or drive users wild; – GDPR is going to be big – for users and advertisers; – The $$$ outcomes of a whole heap of big tech IPOs. #DigitalTechnology #DigitalMarketing #AppStrategy #DataPrivacy #GDPR … Read More
SEO Bits and Pieces w/e 11 August 2017 Read the SEO Bits and Pieces for w/e 11th August 2017. Chock full of smaller changes from the world or search. If you would like to discuss ways these SEO updates could impact your web business, please feel free to contact me. #SEO #Snapchat #LinkSpam #Redirects #Googlebot … Read More
Google Topic Tags Surfacing in SERPs Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy … Read More