TWIS SEO News & Updates 27 October 2017

I love this week’s SEO News & Updates.

They are full of useful and interesting information from SEO and Digital Marketing:

Pruning Content Doesn’t Work;
International Search Just Got Harder;
US businesses can now take bookings from their GMB listing.;
Mobile First Index Live For A Few Sites;
Google Launches Mobile Payments;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #GooglePanda #GoogleSearch #GoogleMyBusiness #MobileFirst #MobilePayments
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SEO Bits & Pieces w/e 20th October 2017

What finer way to start the week than with the SEO Bits & Pieces for w/e 20th October early on a Monday morn?

This week, Google says images are slow to update, Pages can now make use of Facebook stories, Adwords launches parallel tracking and a couple of other tidbits to whet your whistle.

Read this extract from TWIS SEO News & Updates w/e 20th October 2017 right now. It’s good for you.

#SEO #SEONews #GoogleImages #Facebook #Adwords #HTTPS #GoogleSearchConsole
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Facebook Adds Food Ordering

I kinda like the thought that I can order my dinner through Facebook (if I was in the US).

Although, I’m not so sure I want Facebook knowing what I have for dinner – that’s Insta, so maybe the same thing, ultimately.

Facebook is continuing its slow turn into WeChat. It has way more users, but much less “complete life” functionality. It must wish it could own that much data about its users.

Read this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #Facebook #SocialMedia
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Google Testing New SiteLinks Layout

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones.

You think anything may be in the offing?

I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop.

Read this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #SERP #MobileFirst
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Googlebot Doesn't Crawl HTTP/2

Despite championing HTTP/2 and the speed advantages that come with it, googlebot doesn’t crawl pure HTTP/2 connections, or so it seems.

It’s a bit arcane and technical, but it’s also a bit surprising.

Read more in this extract from TWIS SEO News & Updates w/e 20th October 2017.

#SEO #SEONews #Googlebot #Crawling #HTTP2
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Google Maps Cupcake Calorie Tracking

Naturally, I am up in arms about Google unintentionally offending people by measuring calories burned for walking distances in terms of mini-cupcakes.

My pitchfork is sharpened and ready to prod.

This incident shows that every now and again, tests out in the wild can go awry and end in unforeseen results. Or tears in this case.

Move fast and upset people, maybe?

#SEO #SEONews #ProductTesting #GoogleMaps
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Google Posts Added to Google My Business API

I’m really pleased that Google has finally added Posts to the GMB API. It makes them useful at last.

It’s partly due to the way of rolling out projects, and partly due to Google being a bit silly at times.

Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action.

Read more in this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
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TWIS SEO News & Updates w/e 20th October 2017

I think the SEO News and Updates for w/e 20th October make for interesting reading as it covers off these fine stories.

Read it all now, and enjoy being ahead of the game:

Google Posts Now in GMB API;
Google Maps Adds And Removes Cupcakes Swiftly;
Googlebot Doesn’t Crawl HTTP/2;
New SiteLinks Being Tested;
Food Ordering Comes To Facebook;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #GooglePosts #GoogleMyBusiness #GoogleMaps #Googlebot #SERP #Facebook
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SEO Bits & Pieces w/e 6th October 2017

Hooray, it’s the SEO Bits and Pieces! I love ’em.

This week’s exciting cornucopia includes YouTube restricitng links; Google not being a grammer pedant, AMP getting all whizzbang and a couple of other SEO snippets.  

This is an extract from TWIS SEO News & Updates 6th October 2017. You should read it regularly. It’s good for your demeanour.

#SEO #SEONews #YouTube #AMP #SERP #GoogleUpdates
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Organic Clicks Going to Paid Search

I’m intrigued by the stats on the distribution of traffic between organic and paid search results. 

I’ve seen numerous stats which vary between the end being nigh for organic, and organic ruling the roost.

It all depends on what you look at, how you cut it, and what the phase of the moon is.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #SERP #ClickThroughRates
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Apple Kills Online Advertising (Nearly)

Naughty Apple!

The online advertising industry has over-reached, got fat and lazy, and Apple has put a bit of a stop to it with these latest OS & browser updates.

Or at least put the brakes on it somewhat. For a short time.

In fact, it’ll probably be back to normal by the time I’ve finished my breakfast.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #Apple #AdStrategy
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Google Starts Testing Mobile First Index

I’m excited by Google’s forthcoming Mobile First Index. Google is already testing results in SERPs.

I think it has the chance to shake up the search results majorly.

I think it will also motivate some laggard websites to finally adopt a mobile-first approach, or even just acknowledge mobile.

Read the Key Issues, Key Actions & Insights from this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #MobileFirst #SERP #GoogleUpdates
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Danny Sullivan Joins Google

I’m pleased Danny Sullivan has landed on his feet.

It sounds like a nice plum job with Google, being their webmaster PR person.

I’m sure Danny would be the first to say he’s not Matt Cutts, despite what webmasters are wishing.

Please proceed in an orderly fashion to read the key issues, key actions and insights.

This is an extract from TWIS SEO News & Updates 6th October 2017 (which is pretty good if you ask me). 

#SEO #SEONews #Google #NiceJobIfYouCanGetIt
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Google Ends First Click Free

I’m disappointed in Google ending First Click Free.

I think that shutting down First Click Free is a poor decision for users, but a potentially beneficial one for big publishers.

I’m not convinced even this sop will allow the gilded news publishers to reap the profits they feel they so richly deserve.  

Get ready for “flexible sampling” by reading and following the Key Actions List.

#SEO #SEONews #GoogleNews #FirstClickFree #FlexibleSampling #WebSpam #Cloaking
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TWIS SEO News & Updates w/e 6th October 2017

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading:

Google Ends First Click Free – Allows Cloaked Spam Instead;

Danny Sullivan Joins Google In “Undefined” PR Role;

Google’s Mobile First Index Has Started Testing;

Apple Kills Online Advertising (Nearly);

More Organic Clicks Going to Paid;

As well as some exceptionally interesting SEO Bits & Pieces.

Read it now.

#SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
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SEO Bits & Pieces 29 Sept 2017

I like this week’s SEO Bits & Pieces.

I think there is just the right mix of interesting information, helpful hints and slightly surprising questions that people still ask the Demi Gods of Google.

All in all it’s a nifty little read as an extract from TWIS SEO News & Updates 29th September 2017.

#SEO SEONews #GoogleUpdates #HTTPS #GoogleLocal #AMP #InternationalSEO
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Smart Speaker Owners Make Voice Purchases

I love the idea of being able to yell out “Alexa / Siri / Google, buy more beer!”, and having it delivered pronto to my house.

The reality however, much like actually trying to work on an iPad Pro is somewhat more prosaic.

With all the repetitions, misunderstandings, clarifications and apologies: it could just be a conversation with my partner.

Read more about this puff piece from a proponent of Voice Search in this extract from TWIS SEO News & Updates 29 September 2017.

#SEO #SEONews #VoiceSearch #KnowYourNumbers #DodgyData
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Alphabet Separates Google Shopping In EU

I love the way big corporates, like Google / Alphabet, get to play by their own rules.

And occasionally, it’s fun to watch a big corporate and a big institution, like the EU, fight it out.

Google is changing its shopping service in the EU to prevent ongoing EU fines after their recent judgement.

In the less-than surprising turn of events, you can read about in this story, it’s unlikely that Google’s revenue stream will be affected.

#EU #EUFine #GoogleShopping #SERP
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Apple Drops Bing For Siri Search

I like the idea of Apple flinging Bing. Nearly as much as I like this story.

It’s not really happening for Bing, as this story expounds. Getting ditched by Apple & Siri is a bit like getting ditched by someone who used to be really famous, but now…

Perhaps Microsoft will truly “pwn” the desktop search market instead.

And perhaps the desktop searchers can meet in the same clubhouse as the Bing User Group,

#SEO #SEONews #Apple #Bing #Google #MobileSearch #DesktopSearch
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SEJ Yet Another Rubbish Poll

I love a good poll with insightful data and, well, insights.

This isn’t one of them, sadly. See for yourself.

If I wasn’t quite so trusting, I’d think venerable SEJ was doing a bit of shameless link-baiting, running a big poll, mentioning other biggish SEO brands. They wouldn’t do that to us, would they?

This is an extract from TWIS SEO News & Updates 29 Sept 2017. That’s worth a read as well.

#SEO #SEONews #MarketResearch #AccurateData #LinkBuilding
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