This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)
This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!
I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.
SEO is essential to increase search engine visibility and attract potential customers in the digital age. It helps businesses rank higher in search results, increasing traffic to their website, and allows businesses to connect with their target audience and make their website more user-friendly.
Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.
AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?
JBSays: Always write for your client's boss. They are the ones who can make or break your pitch, assign contracts, or even acknowledge project progress.
Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?
Merry blooming Christmas and a Happy New Year to all.
I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.
If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.
How many times have you delayed progressing something to make it perfect? It's not worth it, don't do it. I always mutter this saying to myself to keep progressing. What do you do to stop perfectionism in its tracks?
JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.
Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.
People want brands to be funny and yet businesses are scared to use humour in their communications. Fortunately, here are some digital marketing jokes to even things out. (Hint: humour helps to sell things and builds bonds).
'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.
We've all been there, we've all stuffed up our SEO at some point or other. But, no matter the situation, it is recoverable. You just need to know who can help with your SEO. That's me.
Start with your conclusions is what I have always said to people. It saves time and effort and you get better results. Follow the link to read more.
YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.
Find out how I can help your business to thrive as a vCDO or vCMO, helping you to bridge the gap as you grow in a flexible, cost-effective manner.
KEEP IN TOUCH
