AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?
Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?
I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.
If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.
How many times have you delayed progressing something to make it perfect? It's not worth it, don't do it. I always mutter this saying to myself to keep progressing. What do you do to stop perfectionism in its tracks?
JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.
Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.
People want brands to be funny and yet businesses are scared to use humour in their communications. Fortunately, here are some digital marketing jokes to even things out. (Hint: humour helps to sell things and builds bonds).
'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.
We've all been there, we've all stuffed up our SEO at some point or other. But, no matter the situation, it is recoverable. You just need to know who can help with your SEO. That's me.
YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.
Quack: Get Your Ducks in a Row. For many years, I have always advised / suggested / pushed my team to "get your ducks in a row" with whatever they are doing. It can mean many things depending on context, but this is generally what I have always [...]
Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.
What’s this about? At last! Google has almost revealed how we will know when our sites are being served from the looming Mobile First Index. The answer, as always, will be in your log files. Those unassuming heroes of the internet which hold so many [...]
What’s this about? Whaaaaaat? You mean I have to update 50 squillion meta descriptions? Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match. That’s this Christmas sorted then. [...]