About Jeremy Beckett

I am a highly experienced digital marketer & consultant with wide-ranging technical, marketing and commercial skills and knowledge built over 20 profitable years online. I focus on increasing business revenue through SEO, Social Media, Email, and Conversions. I have a strong track record in increasing profitability / ROI of digital properties by analysing and creating streamlined, effective solutions to maximise knowledge, innovation and technology inputs. I’ve worked with all sorts of websites and digital projects, for very large corporate clients and smaller, independent clients. I’ve worked with these clients for myself, for SEO consultancies and for large digital marketing / media agencies. I’ve also run a large number of projects for myself. I also enjoy writing about SEO & Digital Marketing.

Google Increases SERP Snippets

2022-08-13T17:20:24+10:00Categories: SEO News|Tags: , , , |

What’s this about? I don’t know many people who are pleased about Google lengthening snippets in SERPs. Essentially, this is a drive to lessen traffic to a destination website (who clicks anymore?) by providing an immediate answer in search. It is also about providing a [...]

Get a Direct Link to Google Review

2022-08-13T17:20:33+10:00Categories: Digital Marketing, SEO, SEO News|Tags: , , , , , , , , |

What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]

TWIS SEO News & Updates 1st December 2017

2017-12-04T21:51:27+11:00Categories: SEO News, The Week In Search|Tags: , , , , , |

This week's SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights: Events Structured Data Spam Penalty; PageSpeed Hype Is Getting Silly; Knowledge Panels Spreading; Google's SERP Snippets Lengthen; Generate a Direct Link For Local Reviews; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO

SEO Bits & Pieces 24th November 2017

2017-12-02T07:46:39+11:00Categories: SEO News|Tags: , , , , |

Wa-hey! It's the joyous bundle of gooey Google news known as the SEO Bits & Pieces. It's chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay. Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now. #SEO #SEONews #StructuredData #SERP #FakeReviews

Google: Internal Link Anchor Text Matters

2017-12-02T07:36:05+11:00Categories: SEO News|Tags: , , , , |

In a stunning revelation, Google has said that internal link text matters. Or at least it's part of the mix. Or how about this for a wild and crazy idea? Labelling links correctly helps users and search engines contextualises the link and provides a better user experience for all concerned. Read all about it in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #InternalLinks #UX #Googlebot

Featured Snippets Disappearing From SERPs

2017-12-02T07:24:46+11:00Categories: SEO News|Tags: , , , , |

Google's Featured Snippets are disappearing from SERPs. They're not gone wholly, but Google seems to be rolling back plenty and replacing with Knowledge Panels. Perhaps Google has realised that webmasters have started to game these and the quality has suffered somewhat - a lot of those I see are poor. Read more now in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP

Google: Most Sites Rank Without Link Building

2017-11-30T22:09:17+11:00Categories: SEO News|Tags: , , , |

I think John Mueller was stirring the pot a little bit with this quip. Undoubtedly many sites will rank without links for some bizarro terms, but... try ranking for non-brand, competitive commercial terms without them. Go on, I dare you. Of course he could have meant most sites don't need to go on a sustained link *building* adventure. Thoughts? Read more in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #LinkBuilding

YouTube & Google Lose Major Advertisers

2017-11-30T06:24:51+11:00Categories: SEO News|Tags: , , , , |

Despite having one of the best (allegedly) AI engines, Google and YouTube just haven't been able to stop insidious comments on YouTube kids videos. This has cost them global advertisers and a big chunk of revenue, and has spurred them into action. It's amazing how companies will generally only act if it affects their hip pocket. Read more in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #Google #YouTube #AdStrategy

How to Migrate a Website and Improve Traffic and Rankings

2017-11-29T16:51:06+11:00Categories: SEO Tutorials|Tags: , , , , |

I've never believed that SEO migrations cause traffic and rankings drops. If you approach and execute your SEO website migration correctly and well, you are likely to increase traffic and rankings. I've done it numerous times for big websites and small ones. Generally, the bigger the technical cruft, the bigger the uptick you might see, if you can resolve the issues. Read this tutorial to find out how to do it. #SEO #SiteMigrations #Redirects #GoogleSearchConsole #XMLSitemaps

Net Neutrality Threatens The Internet

2017-11-28T18:55:48+11:00Categories: SEO News|Tags: , , , |

Welp, it looks like Net Neutrality has gone out of the window for US ISPs. This is to the detriment of the internet, and will result in poorer service, increased prices, more advertising and increased costs for advertisers. It's not beyond the realms of possibilities that Bing (that small, unused search engine) could even pay to be in the fast lane. Read more in this extract from the  SEO News & Updates 24th November 2017. #SEO #SEONews #NetNeutrality #AdStrategy

TWIS SEO News & Updates 24th November 2017

2017-11-28T06:16:31+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , |

Nominally, it was a quiet week in terms of SEO news. That is apart from Net Neutrality, YouTube ad horrors and John Mueller trolling link-builders. Oh, and some updates on link text, Featured Snippets and some amusing SEO Bits & Pieces. Not such a quiet week then. Read the very latest SEO News and Updates for 24th November 2017. They will fill your day with lightness and wonder. #SEO #SEONews #NetNeutrality #YouTube #LinkBuilding #FeaturedSnippets #InternalLinks

Google Ranking Factors: Direct Traffic?

2018-10-17T17:02:08+11:00Categories: SEO|Tags: , , , , , , |

SEMRush caused a bit of a stir when they released their SEO Ranking Factors Study 2017. The big headline conclusion was that Direct Traffic was the biggest factor in SEO rankings. Unsurprisingly, this caused a bit of a furore and wild shouts of correlation does not equal causation. After stopping to think about it, I started to wonder *how* Google would go about using Direct Traffic as a ranking factor, and this post is where it led me. #SEO #SEONews #RankingFactors #SearchRankings #Google

SEO Bits & Pieces 17th November 2017

2017-11-24T18:12:11+11:00Categories: SEO News|Tags: , , , , , |

Hooray! It's a happy Monday, when you get to start it by reading the SEO Bits & Pieces - a juicy and snackable collection of tempting morsels from the world of SEO, search and digital marketing. Do yourself a favour and read this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #GoogleMaps #LocalSEO #Facebook #LinkBuilding

Google Introduces 8 Trust Indicators to News Stories

2017-11-24T18:00:33+11:00Categories: SEO News|Tags: , , , , |

In another effort to stem fake news, Google is working with a peak body, and news publishers to generate additional trust symbols to surface in search. Naturally, this will favour Google's new best mates the news publishers. Read more in the extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #GoogleNews #FakeNews #SERP

Google’s Mobile Product Panel Expands Massively

2017-11-24T17:41:18+11:00Categories: SEO News|Tags: , , , , |

Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off. This one focuses on product panels on mobile and enlarges them with space for an ad or two. It's getting harder to spot organic results. Read more about it in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #SERP #Mobile #KnowledgePanels

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