Belmore Digital, led by JB, collaborated with a prominent Australian insurance comparison site to refine their social media approach and determine the true impact of their online presence. The client, a key player in the insurance comparison sector, aimed to leverage social media effectively to enhance brand visibility, engage their audience, and drive conversions. Despite their existing efforts, the client sought expert guidance to ensure optimal utilisation of social media platforms and to benchmark their performance against industry competitors.

Actions taken

JB started the project by conducting an extensive analysis of the client’s social media activities. This analysis encompassed different performance metrics such as reach, engagement, and reactions across different platforms and post types. Furthermore, a thorough comparison was made against direct competitors as well as indirect competitors and other industry leaders with significant social media presence.

The approach involved:

  1. Data Gathering: Thorough collection of relevant data on the client’s social media performance and that of their competitors.
  2. Interpretation and Analysis: In-depth interpretation and analysis of the gathered data to identify trends, strengths, and areas for improvement.
  3. Benchmarking: Comparative assessment of the client’s social media metrics against industry peers to gauge their competitive position.
  4. Strategy Formulation: Leveraging insights derived from data analysis to devise a tailored social media strategy. This strategy outlined the types of posts, posting frequency, and key performance indicators (KPIs) aligned with the client’s business objectives.
  5. Competitor Analysis: Evaluation of competitors’ social media endeavours to ascertain their strategies and identify potential gaps and opportunities for the client.
  6. Content Recommendations: Provision of recommendations regarding the type of content likely to resonate with the target audience and drive desired outcomes.

Through this strict approach, Belmore Digital empowered the client with a well-researched and detailed analysis, enabling them to make informed decisions regarding their social media strategy.

Anonymised Work Examples

In-depth examination of the target audience demographics and interests on social media platforms, guiding content strategies for better engagement and reach.

Comprehensive study of the competitive and industry trends on social media, informing strategic decisions to stay ahead in the market.

Evaluation of the performance and effectiveness of various social media platforms for the client’s business, optimising resource allocation and content distribution strategies.


Following the implementation of the recommended strategies, the client observed significant enhancements in their social media performance. Specifically, they experienced:

  1. Increased Engagement: The client witnessed a striking surge in audience engagement across their social media platforms, indicating improved resonance with their target audience.
  2. Enhanced Brand Visibility: A more strategic approach to content creation and posting frequency resulted in heightened brand visibility and reach within the online community.
  3. Improved Competitor Positioning: Comparative analysis facilitated a better understanding of competitors’ strategies, enabling the client to stay ahead of the curve and identify areas for differentiation.
  4. Aligned Business Objectives: The customised social media strategy helped the client align their online efforts with overarching business objectives, fostering meaningful connections with their audience and driving towards conversion goals.

In conclusion, Belmore Digital’s collaboration with the Australian insurance comparison site exemplifies the tangible benefits of data-driven social media consultancy. By leveraging insights derived from comprehensive analysis and strategic recommendations, the client was able to optimise their social media presence and achieve notable improvements in performance metrics, thus reinforcing their position as a leader in the industry.

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