Delivering Better Value and Results Than Internal Teams

Introduction

A well-established Australian corporate client required a new website and accompanying digital strategy. While they had internal resources available, the structure of their cost centres and internal procurement made outsourcing not only more practical but also more cost-effective.

The client’s internal teams were not specialised in digital marketing or website development. Engaging Belmore Digital offered the opportunity to access specialist expertise at a lower overall cost—despite the unconventional nature of outsourcing being the more affordable route.

Actions Taken

Belmore Digital, led by JB, was engaged to manage the project end to end—from planning through to delivery. The brief was to develop a fit-for-purpose website supported by a robust digital strategy that would align with business objectives and provide long-term value.

Key actions included:

• Strategic Planning and Scoping: JB worked with the client to understand their digital requirements and commercial priorities, mapping these to a website structure and marketing strategy tailored for performance.

• Website Development Oversight: The project included selecting and managing external development partners, ensuring that design and build met both user experience and SEO best practices.

• SEO and Content Strategy: JB developed a forward-looking strategy for organic visibility, including on-page optimisation, content hierarchy, and metadata implementation—all aligned with measurable KPIs.

• Cost Efficiency and Quality Assurance: By handling project management and oversight externally, the client avoided internal inefficiencies and delays. JB ensured the output met a higher standard than could have been delivered internally, without exceeding the available budget.