Analytics & Performance Insights: Improve Your Strategy

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How do I install Google Analytics?

2024-06-13T13:48:21+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , |

As businesses increasingly rely on digital platforms to connect with customers and track their online performance, the importance of tools like Google Analytics cannot be overstated. Google Analytics provides valuable insights into website traffic, user behaviour, and marketing effectiveness, empowering businesses to make informed decisions and optimise their online presence. In this guide, we'll walk you through the process of installing Google Analytics on your website, step by step.

JB’s Digital Update 11th June 2024

2024-06-12T06:40:01+10:00Categories: Analytics & Performance, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , |

This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.

The VCDO’s Playbook for Small Business Transformation with Technology

2024-06-06T19:14:55+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , |

Small business owners, CEOs, and entrepreneurs are at a crucial decision point, facing complex and daunting choices. Technology has leveled the playing field by making powerful tools more accessible, but it has also drastically changed how consumers behave, how companies compete, and how businesses operate. Now more than ever, making the right technology choices is vital for success in today's business world.

Gated Content for Small Business Growth

2024-06-05T21:02:33+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , |

Navigating digital marketing for a small business or as a new entrepreneur can feel like exploring a complex digital world. A key tactic often discussed is "gated content." This guide will clarify the concept and help you decide if gated access to your content is a strategic move or a digital misstep.

JB’s Digital Update 4th June 2024

2024-06-04T15:00:32+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , |

This week on JB’s Digital Update: Google’s ranking recipe gets leaked, Google's AI fails to meet content expectations, mastering GA4’s custom dimensions, Facebook’s non-boomer future unfolds, and LinkedIn trims link previews. Dive into the details and stay ahead in the digital game with actionable insights from JB & Belmore Digital. ➡️➡️➡️

Finding the Right Social Platform for Your Content

2024-06-03T20:03:35+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

🚀Social media is bustling with activity, but randomly posting content isn't a plan – it's a gamble. Wondering which platforms suit your content best? Let's explore the right social media platforms for your business, making your marketing journey smoother. ➡️➡️➡️

Digital Trend 2024: Training and Upskilling

2024-05-20T23:37:11+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , |

Digital Trend 2024 for Training and Upskilling: Courses are everywhere, from bite-sized tutorials to transformative programmes. 🌐📚 AI-driven content creation and video learning are reshaping education. 🤖✨ As courses flood the market, quality varies. Will traditional classrooms make a comeback post-pandemic? 💡🤝

Digital Trend 2024: Development and Technology

2024-05-20T23:25:06+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , |

Digital Trend 2024 for Development and Technology: Tech evolution is swift. 🌐 AI shapes development, while headless architecture gains ground. 🤖 Everything as a Service expands, but app overload looms. 💡 Amid tech layoffs, seize talent opportunities. Stay agile to thrive! ✨🚀

Digital Trend 2024: Conversions and CRO

2024-05-20T22:32:08+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , |

Digital Trend 2024 for Conversions and CRO: AI is revolutionising conversions with copywriting, data analysis, and chatbots. 🤖 While personalisation is advancing, it's not perfect yet. ✨ Simplify forms and checkouts for smoother customer experiences. 🌐💡

Digital Trend 2024: Email and Customer Relationship Management (CRM)

2024-05-20T23:24:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, Social Media Management|Tags: , , , , , , , , , , , , |

Digital Trend 2024 for Email and CRM: Secure email delivery with authentication. ✉️🔐 Prioritize data security and build trust. Adapt to tracking challenges by focusing on subscriber engagement. 🤝🏻 Authentic customer-centricity drives meaningful interactions. ✨🌐

Digital Trend 2024: Analytics and Performance

2024-05-27T14:44:52+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , |

Digital Trend 2024 for Analytics and Performance: AI enhances analytics; personalisation lags. 🤖 Prioritise data security as cookies diminish. 🔐 Mobile integration crucial for user understanding. 📱 Stay ahead with secure practices and mobile-first strategies. 💡📊

Digital Trend 2024: Social Media Management (SMM)

2024-05-20T23:23:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

Digital Trend 2024 for SMM: Social media is changing fast. 🤖 Meta's embracing AI, Threads competes with Twitter, and TikTok becomes a versatile platform. 🌐 Influencers are feeling the squeeze as platforms evolve. Stay adaptable to thrive in this dynamic landscape. ✨💡

Digital Trend 2024: Content Strategy and Creation

2024-05-20T23:30:47+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

Digital Trend 2024 for Content Strategy and Creation: AI transforms content creation, posing challenges amid efficiency gains. 📝📅 Trust-focused content is crucial in an era of growing mistrust. 🎥 Video remains key for connection despite AI limitations. 🌐 Stay agile in the evolving digital landscape; widespread adoption of interactive content remains uncertain. 💡✨

Digital Trend 2024: Pay-per-click (PPC) and Paid Social

2024-05-20T23:30:30+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

Digital Trend 2024 for PPC and Paid Social: The new digital world embraces automation, optimisation, and AI. 🌐📄 Google shifts towards entity-based searches, remarketing evolves post-cookie changes. 🚀 Stay ahead of these trends for maximum impact. ✨💪

Digital Trend 2024: Search Engine Optimisation (SEO)

2024-05-20T23:30:20+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , |

Digital Trend 2024 for SEO: SEO prioritises Expert Content for authority.🏆 Adapt to AI challenges and utilise social platforms for visibility. 🔍 Optimise video content for enhanced search visibility. 🚀 Embrace these trends for effective SEO strategies.✨📈

Digital Trend 2024: Digital Marketing and Strategy

2024-05-06T18:02:25+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡 Digital Trend 2024 for Digital Marketing and Strategy: Data privacy grows in importance. 💼 Marketers must handle data securely amidst challenges. 💸 Sustainability efforts are vital. ✨ Decline of third-party cookies challenges advertising. 🌐 Gen-Z values demand marketing adaptation. 💸

Digital Trend 2024: Virtual Chief Marketing Officer (VCMO)

2024-05-07T06:11:37+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Virtual Chief Marketing Officer|Tags: , , , , , , , , , |

👨🏻‍💻 Digital Trend 2024 for VCMO: AI boosts efficiency, but genuine capabilities are key. 🚀 AR/VR lags behind hype. Short-form video engages. 🌐 AI chatbots excel in personalisation. Ethics, privacy, trust vital. Transparency crucial for consumer trust. ✨

Digital Trend 2024: Virtual Chief Digital Officer (VCDO)

2024-05-07T06:09:44+10:00Categories: Analytics & Performance, Digital Marketing, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , |

🌐 Here's the Digital Trend 2024 for VCDO: AI offers cost-cutting in digital ops. 💻 Prioritise data privacy. 💼 Personalisation challenges persist. AR/VR adoption lags. Manage EaaS costs carefully. 🚀 Strategic planning is key. Find out more in this article! Get your FREE e-Book now! ✨

Utilising Both Digital and Traditional Marketing

2024-05-05T17:14:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡 Learn how combining them can make your brand stand out and bring in more profit. 💸✨ Traditional marketing lasts a long time, while digital marketing is super precise. 🌐 Why not use both? Find out how to mix them for a strong marketing plan! 🚀💼

A Guide to Remarketing and Winning Back Your Audience

2024-05-05T17:03:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

🚀 Ever seen ads everywhere? That's remarketing. Learn to target website visitors & boost sales! 🌐✨Don't lose customers – bring them back with remarketing! This in-depth guide is your roadmap to understanding, implementing, and using remarketing to supercharge your online marketing efforts. 📄💪

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