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AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?
JBSays: Always write for your client's boss. They are the ones who can make or break your pitch, assign contracts, or even acknowledge project progress.
Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?
I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.
If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.
How many times have you delayed progressing something to make it perfect? It's not worth it, don't do it. I always mutter this saying to myself to keep progressing. What do you do to stop perfectionism in its tracks?
This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.
What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.
As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!
Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.
People want brands to be funny and yet businesses are scared to use humour in their communications. Fortunately, here are some digital marketing jokes to even things out. (Hint: humour helps to sell things and builds bonds).
'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.
We've all been there, we've all stuffed up our SEO at some point or other. But, no matter the situation, it is recoverable. You just need to know who can help with your SEO. That's me.
Start with your conclusions is what I have always said to people. It saves time and effort and you get better results. Follow the link to read more.
YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.
Find out how I can help your business to thrive as a vCDO or vCMO, helping you to bridge the gap as you grow in a flexible, cost-effective manner.
Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.
What a week it was! Google span update, Facebook money woes, Elon buys Twitter, Kanye buys Parler, and YouTube & Netflix raise prices. Phew.
What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]
Read these Digital Things of Interest for 29 August 2017, which includes these exciting entities: - Even Big Corp PLC makes horrendous marketing and data mistakes; - Too much fake news on social media makes your eyes bleed* ; - Fun advice for newbie designers (wear a shirt, just once); - I ghosted my ex - bit of a tale this one. - * Honest, it does! #BigData #DigitalMarketing #FakeNews #SocialMedia #WebDesign #ModernLife
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