Direct Link for Local Business Reviews

I absolutely love this little hack for generating a direct link for customers to review your business on Google.

This is useful for businesses large and small – you should use it now.

Without stepping into the mire of review solicitation, you can encourage customers to click the link and go straight to giving a review. How fantastic is that?

Read more in this extract from TWIS SEO News & Updates 1st Dec 2017.

#SEO #SEONews #LocalSEO #GoogleMyBusiness #Reviews
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Digital Things of Interest 29 August 2017

Read these Digital Things of Interest for 29 August 2017, which includes these exciting entities:

– Even Big Corp PLC makes horrendous marketing and data mistakes;

– Too much fake news on social media makes your eyes bleed* ;

– Fun advice for newbie designers (wear a shirt, just once);

– I ghosted my ex – bit of a tale this one.

– * Honest, it does!

#BigData #DigitalMarketing #FakeNews #SocialMedia #WebDesign #ModernLife
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Facebook Is Dead

Facebook may not know it yet, but it is dead.

It’s the condemned man;

it’s the walking dead;

it’s plugged in to the machine that goes bing.

It’s only just started having a little thrash around as the rage against the dying of the light starts to simmer, but if you look closely, you can see the signs.

Unless there is a miracle cure, Facebook will not be here by the end of the 2020s, maybe the mid-2020s, possibly even the early 2020s.

Web declines have historically been precipitous, swift and terminal.

Read why Facebook is dead now.

#Facebook #SocialMedia #Instagram #NewsFeed #Innovation #DigitalMarketing
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Digital Things of Interest 24 August 2017

Read these Digital Things of Interest for 24 August 2017, which includes the following fabulous foibles:

– Shocking news the people will give up their privacy for a slice of pizza;
– The revelation that Amazon basically owns Seattle;
– A geeky look at the UX design of the credit card payment form;
– Facebook adding publisher logos to news links to combat fake news.

#SocialMedia #Facebook #FakeNews #DataPrivacy #Amazon #UX #WebDesign
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Digital Things of Interest 23 August 2017

Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits:

– A report on how Earned Media drives lead gen and consumer trust ;
– Notes on Twist a new comms and collaboration app from the makers;
– Interesting reading on when your brain peaks at learning and applying knowledge;
– News that Facebook is starting to deal with video spam.

#DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning
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Digital Things of Interest 22 August 2017

Click to read these Digital Things of Interest for 22 August 2017, which includes:

– The rise of fraud in influencer marketing;
– Fairfax Media’s new commercial digital strategy;
– A quick look at some dangerous digital design trends;
– 5 productivity tips from proper procrastinators

#DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement
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Digital Things of Interest 16 August 2017

Read these Digital Things of Interest for 16 August 2017, which includes:

– Facebook acquiring a German video specialist, possibly for AR;
– Snippets from Deloitte’s Mobile Consumer Survey;
– How a Single Word Drove 161% CTR improvement;
– News that IoT smart locks have been borked by an OTA update. Oops.

#Facebook #MobilePhones #Conversions #IOT #AugmentedReality #GrowthHacking
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TWIS Annoying Ads Google Contact

Read this briefing into the news that if you are showing annoying ads, Google will be in touch soon, and how to take steps to prevent the dreaded “dear webmaster” email.

Contact me to discuss ways to make sure your ads are compliant with the Coalition for Better Ads standards.

#Google #AdBlocking #GoogleSearchConsole #AdStrategy
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Digital Things of Interest 15 August 2017

Read these Digital Things of Interest for 15 August 2017, which includes the following great gems of information:

– Plandids taking over Instagram;
– Thoughts on a PageSpeed preso from Google;
– How to detect if numbers are random;
– Roomba could sell maps of your home;

#Instagram #SocialMedia #PageSpeed #KnowYourNumbers #DataPrivacy
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Digital Things of Interest 10 August 2017

Read these Digital Things of Interest for 10 August 2017, which includes:

– Duolingo’s A/B testing & growth-hacking;
– Colour combos in rich, glorious, erm, colour;
– Twitter testing cheap & cheerful ad packages;
– Programmatic dragged through the mud once again.

#GrowthHacking #Conversions #UserExperience #Twitter #Programmatic #DigitalMarketing
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Digital Things of Interest 08 August 2017

Read the Digital Things of Interest for 08 August 2017, which includes digital news, a study and a how-to guide – mainly across social media and content marketing today:

– Facebook using PageSpeed as part of the Newsfeed algo;
– A how to article on beating the NewsFeed algo;
– A study from Buffer across 16 million social media posts; 
– *That* Google engineer has been fired.

#Facebook #SocialMedia #DigitalMarketing #ContentMarketing #NewsFeed #PageSpeed
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Digital Things of Interest 03 August 2017

Read these Digital Things of Interest for 03 August 2017, which includes:

– Android dev releases have Chrome’s ad-blocker installed.
– Apple ditches Nano & Shuffle.
– The sad, sad tale of Winamp’s journey to oblivion.
– Facebook advertisers are paying to promote news stories which mention their brand.

#AdBlocking #GoogleChrome #Apple #MusicPlayers #Facebook #DigitalMarketing #NewsFeed #Android
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Digital Things of Interest 24 July 2017

Read today’s Digital Things of Interest for 24 July 2017 which includes:
– Three Common Content Promotion Mistakes;
– Zuck Using FB Stories on his Non-Presidential Tour;
– Designers Prototyping & Usability Testing within 40 Hours;
– Tech Giants Showing Russians their code.

#ContentMarketing #Facebook #WebDesign #InternetSecurity… Read More


Twitter Linking to AMP URLs

AMP is extending its reach, with Twitter apps now linking to AMP variant URLs. It look like AMP is here to stay for a little while. Find out about this move and ways to implement this tricky little beast.

If you would like to discuss ways to implement AMP and how it could impact your web business, please feel free to contact me.

#SEO #AMP #SocialMedia #Twitter #PageSpeed

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AdSense Bans Pop Ups and Pop Unders

Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here.

If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me.

#GoogleAdsense #DigitalMarketing #AdStrategy #Revenue
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Millennials Make Voice Device Purchases

A recent report from Walker Sands has shown that 43% of millennials have shopped in some way via a voice controlled device. It’s an interesting stat! Read a summary and some thoughts on the future of voice devices and voice search in this post.

If you would like to discuss ways voice devices and voice search could impact your web business, please feel free to contact me.

#VoiceDevices #VoiceSearch #DigitalTechnology #TechnologyStrategy

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Facebook Messenger Ads

Facebook is about to infuse Messenger with ads. There will be three types which will be available to all advertisers, and which cannot be blocked by users. You can read about the details of these ads in this post.

If you would like to discuss ways Facebook Messenger Ads could impact your web business, please feel free to contact me.

#Facebook #FacebookMessenger #DigitalMarketing #AdBlocking

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Google Adsense Native Ads

The powers that be at Google have released some new AdSense formats which may potentially breach the SEO Webmaster Guidelines. You can read about these shenanigans beneath. This is another cracking examples of their left-hand not really doing the same thing as their right-hand – and causing webmaster confusion in the process.

If you would like to discuss ways these new ad formats could be implemented in ways which doesn’t breach the webmaster guidelines , please feel free to contact me.

#SEO #Google #GoogleAdsense #GoogleGuidelines

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TWIS 14 July 2017

There have been a few big shifts in the wider world of Digital Marketing to read about and digest, even if major SEO News & Updates are a bit thin on the ground this week:

– Facebook Pushing Ads into Messenger;
– Millennials Are Making Voice Device Purchases;
– Google AdSense Bans Pop Ups & Pop Unders;
– Google Local US Showing Menu Tab for Restaurants;
– Twitter Apps Linking to AMP URLs;
– As well as some inspirationally informative Bits & Pieces.

#SEO #DigitalMarketing #FacebookMessenger #VoiceSearch #GoogleAdsense #GoogleLocal #AMP
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