Email & Customer Relations

Email, CRM & Customer Relations: Boost Engagement

 

Explore insights on Email, CRM, and Customer Relations with Belmore Digital’s Expert Digital Marketing & SEO Consultancy. Click to enhance engagement and optimise your customer relationships effectively.

JB’s Digital Update 2nd July 2024

2024-07-03T06:03:12+10:00Categories: Analytics & Performance, Digital Marketing, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , |

This week, Google’s latest modifications keep us on our toes, from GA4 feature announcements to the disappearing continuous scroll. Meanwhile, the Fediverse rises, accurate tracking data is scrutinised, and Google’s NavBoost highlights brand favouritism. Let’s dive into these five digital marketing headlines and see what’s brewing! ➡️➡️➡️

How Long Should an Email Be?

2024-06-13T14:23:07+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations|Tags: , , , , , , |

Crafting effective email campaigns is a critical aspect of any marketing strategy. However, striking the right balance between providing valuable content and avoiding overwhelming your audience can be challenging. One common question that marketers often wonder with is: How long should an email be? In this comprehensive guide, we'll explore the factors that influence email length, best practices for optimising email content, and actionable tips to maximise engagement and conversion rates.

How Can I Improve Conversions?

2024-06-13T13:56:35+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Technology & Development|Tags: , , , , , , , , , , |

The ultimate goal for any business is to convert website visitors into paying customers. However, achieving high conversion rates is often easier said than done. From optimising website design to crafting compelling content, there are numerous strategies that can influence conversion rates positively. In this comprehensive guide, we'll explore actionable tips and techniques to improve conversions and drive business growth.

JB’s Digital Update 11th June 2024

2024-06-12T06:40:01+10:00Categories: Analytics & Performance, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , |

This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.

The VCDO’s Playbook for Small Business Transformation with Technology

2024-06-06T19:14:55+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , |

Small business owners, CEOs, and entrepreneurs are at a crucial decision point, facing complex and daunting choices. Technology has leveled the playing field by making powerful tools more accessible, but it has also drastically changed how consumers behave, how companies compete, and how businesses operate. Now more than ever, making the right technology choices is vital for success in today's business world.

Gated Content for Small Business Growth

2024-06-05T21:02:33+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , |

Navigating digital marketing for a small business or as a new entrepreneur can feel like exploring a complex digital world. A key tactic often discussed is "gated content." This guide will clarify the concept and help you decide if gated access to your content is a strategic move or a digital misstep.

Digital Trend 2024: Training and Upskilling

2024-05-20T23:37:11+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , |

Digital Trend 2024 for Training and Upskilling: Courses are everywhere, from bite-sized tutorials to transformative programmes. 🌐📚 AI-driven content creation and video learning are reshaping education. 🤖✨ As courses flood the market, quality varies. Will traditional classrooms make a comeback post-pandemic? 💡🤝

JB’s Digital Update 28th May 2024

2024-05-28T16:58:06+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , |

From the art of storytelling in branding to Google's upcoming new graphical search results, and the dangers lurking in email marketing practices, this week's roundup covers key insights and potential pitfalls. Also, a look at Google's stance on site reputation and how AI is reshaping creative marketing.

Digital Trend 2024: Conversions and CRO

2024-05-20T22:32:08+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , |

Digital Trend 2024 for Conversions and CRO: AI is revolutionising conversions with copywriting, data analysis, and chatbots. 🤖 While personalisation is advancing, it's not perfect yet. ✨ Simplify forms and checkouts for smoother customer experiences. 🌐💡

Digital Trend 2024: Email and Customer Relationship Management (CRM)

2024-05-20T23:24:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, Social Media Management|Tags: , , , , , , , , , , , , |

Digital Trend 2024 for Email and CRM: Secure email delivery with authentication. ✉️🔐 Prioritize data security and build trust. Adapt to tracking challenges by focusing on subscriber engagement. 🤝🏻 Authentic customer-centricity drives meaningful interactions. ✨🌐

Digital Trend 2024: Social Media Management (SMM)

2024-05-20T23:23:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

Digital Trend 2024 for SMM: Social media is changing fast. 🤖 Meta's embracing AI, Threads competes with Twitter, and TikTok becomes a versatile platform. 🌐 Influencers are feeling the squeeze as platforms evolve. Stay adaptable to thrive in this dynamic landscape. ✨💡

Digital Trend 2024: Content Strategy and Creation

2024-05-20T23:30:47+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

Digital Trend 2024 for Content Strategy and Creation: AI transforms content creation, posing challenges amid efficiency gains. 📝📅 Trust-focused content is crucial in an era of growing mistrust. 🎥 Video remains key for connection despite AI limitations. 🌐 Stay agile in the evolving digital landscape; widespread adoption of interactive content remains uncertain. 💡✨

Digital Trend 2024: Search Engine Optimisation (SEO)

2024-05-20T23:30:20+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , |

Digital Trend 2024 for SEO: SEO prioritises Expert Content for authority.🏆 Adapt to AI challenges and utilise social platforms for visibility. 🔍 Optimise video content for enhanced search visibility. 🚀 Embrace these trends for effective SEO strategies.✨📈

Digital Trend 2024: Digital Marketing and Strategy

2024-05-06T18:02:25+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡 Digital Trend 2024 for Digital Marketing and Strategy: Data privacy grows in importance. 💼 Marketers must handle data securely amidst challenges. 💸 Sustainability efforts are vital. ✨ Decline of third-party cookies challenges advertising. 🌐 Gen-Z values demand marketing adaptation. 💸

Digital Trend 2024: Virtual Chief Marketing Officer (VCMO)

2024-05-07T06:11:37+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Virtual Chief Marketing Officer|Tags: , , , , , , , , , |

👨🏻‍💻 Digital Trend 2024 for VCMO: AI boosts efficiency, but genuine capabilities are key. 🚀 AR/VR lags behind hype. Short-form video engages. 🌐 AI chatbots excel in personalisation. Ethics, privacy, trust vital. Transparency crucial for consumer trust. ✨

Utilising Both Digital and Traditional Marketing

2024-05-05T17:14:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡 Learn how combining them can make your brand stand out and bring in more profit. 💸✨ Traditional marketing lasts a long time, while digital marketing is super precise. 🌐 Why not use both? Find out how to mix them for a strong marketing plan! 🚀💼

Understanding the Importance of Internal Links in SEO

2024-05-05T17:23:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , |

Curious about the right ways to do internal linking to boost your online presence? 🔍✨ Whether you're a startup navigating the digital world or a seasoned CEO aiming for greater visibility, mastering internal linking is essential for SEO success. 🚀📈 Let Belmore Digital guide you toward digital success! 🏆

In-Person vs. Video Training: What’s the Best for Your Business Growth?

2024-04-15T02:53:51+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , |

💡📚 Training your team is essential for business growth, but deciding between in-person and video sessions can be challenging. ✨🤝 The training dilemma is not a one-size-fits-all problem with a universal solution. Our guide breaks down the pros and cons of each method to help you make the best choice. 🌐🚀

Should I Assign Value to Each Conversion? A Deeper Exploration for Small Business Owners and Marketers

2024-05-05T16:40:53+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , |

✨ Assigning a monetary value to each conversion could be the game-changer your marketing strategy needs. 🚀 Discover how this practice can supercharge your ROI, inform future strategies, and propel your business ahead of the competition. 🌐 Our comprehensive guide explores the necessity, methodology, and potential pitfalls of assigning value to conversions. 💡

Conquering the World of Email Marketing for Small Businesses

2024-04-15T14:06:16+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Email & Customer Relations, Social Media Management|Tags: , , , , , , , , , , , , |

📧 Email marketing remains a potent tool for small businesses. ✨ Discover the keys to success, from audience segmentation and compelling subject lines to personalised content and effective CTAs. 🔐🚀 Our guide navigates the intricacies of crafting engaging emails and measuring their impact. ✉️🌐

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