JB's Digital Update Category - Belmore Digital: Expert SEO & Digital Marketing Consulting

JB’s Digital Update 3rd Oct 2023

Jeremy Beckett2023-10-03T20:11:09+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer|Tags: A/B Testing, Ad Strategy, Advertising, Antitrust, Apple, backlinks, Bing, GA4, Google Ads, Google Chrome, offsite seo, Ranking Factors, Reddit, Safari, universal analytics|

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 26th September 2023

Dianne Krizzel Torres2023-09-25T20:53:50+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & CRM, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer|Tags: analytics, bots, Business Pages, Checkout, Conversions, eCommerce, GA4, Google, Google Analytics, Meta, PathToPurchase, Pay-to-Play, Search Rankings, Search Results, SEO, SERP, Twitter, universal analytics, Verification, Xitter|

It’s all money, money, money this week with X and Meta going pay-to-play in different ways; Google upsetting some people with auto GA4 setup before bringing it home with a handy ecommerce report; and finally some useful insights on Landing Page Optimisation from the Think with Google team, just in time for the Spending Season. Good stuff to read / watch / listen to. Check it out now.

JB’s Digital Update 19th September 2023

Dianne Krizzel Torres2023-09-20T04:17:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & CRM, JB's Digital Update, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Antitrust, Bing, Conversions, EDM, genZ, Google, Google Updates, Information Architecture, Market Share, Must Read Content, Organic Traffic, Persuasion, sales, Search Rankings, Search Results, SEO, SEO Migration, SERP, Site Migrations, TikTok, UI, UX, Web Design, Website Migration, Website Redesign, Wikipedia|

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 12th September 2023

Dianne Krizzel Torres2023-09-13T15:16:54+10:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, content pruning, Content Strategy, Cookies, Data Privacy, digital transformation, Dodgy stats, EAT, eCommerce, EEAT, genZ, Google Ads, Google Chrome, Information Architecture, online shopping, pmax, ppc, search, search quality, SEO, TikTok, URLs|

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 5th September 2023

Dianne Krizzel Torres2023-09-13T15:14:24+10:00Categories: CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: customer engagement, Customer Relations, customer renewals, data creativity, Google, Google Ads, Influencer Marketing, Information Architecture, Keep in touch, Keyword Research, KIT, LinkedIn, Market Research, Meta, Page Speed, sandbox, search volume, SERP, Technical SEO, verified advertiser|

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 29th August 2023

Dianne Krizzel Torres2023-09-05T13:24:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: AI, Artificial Intelligence, backlinks, bots, ChatGPT, core updates, Crawling, disruption, GA4, Google, Google Ads, Google Analytics, Google Updates, Information Architecture, offsite seo, Python, robots, SERP, social media ads, Technical SEO, universal analytics, User Experience, Web Dev|

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.

JB’s Digital Update 22nd August 2023

Dianne Krizzel Torres2023-08-21T16:38:58+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: adblockers, AI, Artificial Intelligence, Content creator, content pruning, Digital Marketing, External Links, FAQ, generative search, Google, Google Ads, Google Analytics, SERP, SME, social media ads, Twitter, Video, YouTube|

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 15th August 2023

Dianne Krizzel Torres2023-08-14T20:24:10+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: AI, campaign management, ChatGPT, Content creator, content pruning, copyright, Crawling, eCommerce, FAQ, GA4, Google, Google Ads, Google Analytics, Performance Max, robots, schema, SERP, Structured Data, Web Spam|

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

JB’s Digital Update 8th August 2023

Dianne Krizzel Torres2023-08-08T20:00:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media|Tags: AI, Content creator, Data Privacy, GA4, generative search, Google, Google Analytics, Google My Business, Local Search, Local SEO, Meta, Metaverse, Reporting, TikTok, Twitter, universal analytics, YouTube|

This week: Google doesn’t shut something down for once; X, TikTok and Meta do surprising things; Google Business gets shown a bit of love; Generative Search gives some crumbs of exposure for its content-pilfering; and YouTube releases some interesting research which says (shock) people love video. Charming, exciting and annoying all in one handy readable post. Read on and enjoy.

JB’s Digital Update 1st August 2023

Dianne Krizzel Torres2023-08-01T01:52:49+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media|Tags: Amazon, Amazon ad, Bing, Data Privacy, Google, KPI, Meta, Metaverse, openrates, pmax, privacy, Revenue, TikTok, Twitter|

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

JB’s Digital Update 18th July 2023

Jeremy Beckett2023-07-19T11:13:56+10:00Categories: JB's Digital Update, Social Media|Tags: Meta, Metaverse, Reddit, Threads, Twitter|

Unless you’ve been hiding out under a rock, or sitting on a desert island carelessly whittling away, you will have noticed that all is not well in the rarified lands of social media and billionaire willy-wavers. Let’s have a look at three things that have been going on and what the future may hold for those of you who need to know for social media management purposes.

JB’s Digital Update 20th June 2023

Jeremy Beckett2023-06-20T19:10:11+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, Social Media, Technology & Development, Things of Interest|Tags: Ad Strategy, Advertising, Artificial Intelligence, Dummy Spits, Facebook, Landing Pages, Metaverse, Reddit, Small Biz|

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

JB’s Digital Update 13th June 2023

Jeremy Beckett2023-06-12T11:13:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media, Technology & Development|Tags: Advertising, Apple, Artificial Intelligence, Augmented Reality, Bing Ads, eCommerce, GA4, Google Ads, Google Analytics, LinkedIn, TikTok, Virtual Reality, Vision Pro|

Another week, almost another plethora of AI-generated articles talking about AI. Luckily, I saved you from that with some news about TikTok shopping, the coming GA4 anapocalypse, and some funy-dunky ski goggles from Apple. Oh, and a couple of articles about AI, admittedly. You can't have everything. Read it now and... Like, Share and Follow :-)

JB’s Digital Update 6th June 2023

Jeremy Beckett2023-06-07T20:42:41+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, SEO, Social Media, Tips & Tricks|Tags: Artificial Intelligence, Facebook, Google Bard, Instagram, Video, YouTube|

This week we should be thinking about YouTube, that small, forgotten video site, Instagram (ditto), as well as how Google's Generative Search is going down with SEOs (not well) and how Facebook is strong-arming the Canadian government over news sites, yet again. Another fun week in the digital world, so read and enjoy!

JB’s Digital Update 30th May 2023

Jeremy Beckett2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Artificial Intelligence, Bing, ChatGPT, Google Ads, Google Search, Marketing Budgets, Performance Max|

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

JB’s Digital Update 23rd May 2023

Jeremy Beckett2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: Amazon, Artificial Intelligence, Content Quality, Email Strategy, Google Ads, Google Bard, Keyword Research, Market Research|

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

JB’s Digital Update 17th May 2023

Jeremy Beckett2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Artificial Intelligence, Automation, Data Privacy, Facebook, Google Ads, Google Analytics, Lighthouse, Metaverse, Page Speed|

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 7th Feb 2023

Jeremy Beckett2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Artificial Intelligence, Content Planning, Content Strategy, GA4, Google Optimise, Keyword Planner, Local Search, Local SEO, Meta, Reels, Reviews, TikTok, Video|

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 17th Jan 2023

Jeremy Beckett2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: Accurate Data, Artificial Intelligence, Content Quality, Content Strategy, Data Privacy, GA4, Google Ads, Google Analytics, Local SEO|

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s Digital Update 10th Jan 2023

Jeremy Beckett2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Artificial Intelligence, EU Fine, Google Reviews, Technical SEO|

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?