JB’s Digital Update

JB’s Weekly Digital Update: Stay Informed

 

Get the latest digital news and updates in JB’s Weekly Digital Update from Belmore Digital’s Expert Digital Marketing & SEO Consultancy. Stay informed and stay ahead in the digital landscape. Click for the latest insights.

JB’s Digital Update 2nd July 2024

2024-07-03T06:03:12+10:00Categories: Analytics & Performance, Digital Marketing, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , |

This week, Google’s latest modifications keep us on our toes, from GA4 feature announcements to the disappearing continuous scroll. Meanwhile, the Fediverse rises, accurate tracking data is scrutinised, and Google’s NavBoost highlights brand favouritism. Let’s dive into these five digital marketing headlines and see what’s brewing! ➡️➡️➡️

JB’s Digital Update 25th June 2024

2024-06-24T18:44:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: , , , , , , , , |

Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. 🥸

JB’s Digital Update 18th June 2024

2024-06-19T17:50:21+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , |

After Google’s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Apple’s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Google’s Performance Max kinda works for different business types. Here’s what you need to know this week to stay ahead.

JB’s Digital Update 11th June 2024

2024-06-12T06:40:01+10:00Categories: Analytics & Performance, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , |

This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.

JB’s Digital Update 4th June 2024

2024-06-04T15:00:32+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , |

This week on JB’s Digital Update: Google’s ranking recipe gets leaked, Google's AI fails to meet content expectations, mastering GA4’s custom dimensions, Facebook’s non-boomer future unfolds, and LinkedIn trims link previews. Dive into the details and stay ahead in the digital game with actionable insights from JB & Belmore Digital. ➡️➡️➡️

JB’s Digital Update 28th May 2024

2024-05-28T16:58:06+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , |

From the art of storytelling in branding to Google's upcoming new graphical search results, and the dangers lurking in email marketing practices, this week's roundup covers key insights and potential pitfalls. Also, a look at Google's stance on site reputation and how AI is reshaping creative marketing.

JB’s Digital Update 20th May 2024

2024-05-22T11:56:03+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , |

This week’s update brings you a mix of AI enhancements in search, a milestone for Netflix's ad tier, TikTok's new video experiment, and some unsettling news from Google’s deindexing spree. Keep up with the latest to stay ahead in the digital marketing game.

JB’s Digital Update 15th May 2024

2024-05-15T18:32:22+10:00Categories: JB's Digital Update|Tags: , , , |

This week, Google enforces its site reputation policy with a heavy hand, Meta rolls out AI features for advertisers, and Google Shopping Ads get a conversion boost. The DOJ probes Google for ad price manipulation, while navigating personalisation and privacy remains a tightrope walk for marketers. Stay informed and ahead with JB's insights.

JB’s Digital Update 16th April 2024

2024-05-15T18:38:48+10:00Categories: Digital Marketing, JB's Digital Update, Technology & Development|Tags: , , , , , , , , , , , , , |

From LinkedIn’s clever tracking tweaks to Google’s new forum flair, Meta’s ad chaos, and Facebook’s fresh API tease—catch up on this week’s critical digital marketing updates!

JB’s Digital Update 12th December 2023

2024-05-15T18:39:10+10:00Categories: JB's Digital Update|Tags: , , , , , , , , , , , , , |

It feels like 2005 all over again with big happenings in email, social and search: 🎄 ✅ Google and Yahoo get serious about bulk email senders - I though they had already!;  ✅ Threads is developing nicely with tags and Twitter expats;  ✅ Google’s Search boss reveals the inner workings of search;  ✅ A blast from the past as Google Groups surface again; ✅ AI gets a run at cold email. Now you have nicely personalised spam.  🌟All that wrapped up in a handy video and blog post by me, your Christmas grinch, JB ;-) Read on and enjoy! 🌟 ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post ❤️

JB’s Digital Update 5th September 2023

2024-05-15T18:41:08+10:00Categories: Digital Marketing, JB's Digital Update|Tags: , , , , , , , , , , , , , , , |

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 28th November 2023

2024-05-15T18:42:19+10:00Categories: JB's Digital Update|Tags: , , , , , , , , , , , , , |

Is it the Hokey Pokey or the Hokey Cokey? 📣 ✅ More in-out, in-out, shenanigans with OpenAI’s revolving CEO position; ✅ YouTube continues to jig with AdBlockers;  ✅ Google lets Small Business get their own filter for shopping;  ✅ The Search Quality Guidelines from Google get an [...]

JB’s Digital Update 21st November 2023

2024-05-15T18:42:35+10:00Categories: JB's Digital Update|Tags: , , , , , , , , , , |

Disruptors have been properly disrupted in this week's digital update 📣 ✅ Open AI sacks (and maybe rehires) CEO Sam Altman; ✅ Muksy's comments start The Great Twitter Xodus 2023;  ✅ Let's talk conversions and behavioural strategies - everyone's doing it;  ✅ Meta & Amazon buddy up to sell directly in-app from the ad; ✅ Google gets really personal in a search hybrid "feed". 🌟All that wrapped up in a handy video and blog post by me, your genial, disruptive, JB ;-) Read on and enjoy! 🌟 (And don't forget to like, share, follow, subscribe wherever you see this post. It's appreciated.)

JB’s Digital Update 14th November 2023

2023-12-07T16:50:59+11:00Categories: Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , |

It didn’t take 5 months to write this week’s digital update! 📣 ✅ Meta Built Threads in 5 Months - What Were They Doing?;  ✅ Google’s Reviews Update Here But Now Going Dark;  ✅ Amazon in the FTC Naughty Corner this week;  ✅ Google Ads Gives You Full Funnel Options - Use Them; ✅ And remember that email automations are an easy win for CRM. 🌟All that wrapped up in a handy blog post by me, your wise, wizened, JB ;-) Read on and enjoy! 🌟

JB’s Digital Update 7th November 2023

2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it.  All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on! 

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 24th Oct 2023

2023-12-05T18:14:48+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , |

This week the digital excitement knows no bounds as we talk about link-building in 2024; LinkedIn and their AI-infused collaborative articles; fixing unassigned data in GA4; the demise of four attribution models in Google Ads & Analytics and; a long, exciting piece on how retrieval systems work for AI-driven Search Generative Experience and the like. What a time to be alive! Dive in and enjoy this week's Digital Update from JB. 

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