JB’s Digital Update

JB’s Weekly Digital Update: Stay Informed

 

Get the latest digital news and updates in JB’s Weekly Digital Update from Belmore Digital’s Expert Digital Marketing & SEO Consultancy. Stay informed and stay ahead in the digital landscape. Click for the latest insights.

JB’s Digital Update 12th December 2023

2023-12-13T13:13:29+11:00Categories: CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

It feels like 2005 all over again with big happenings in email, social and search: 🎄 ✅ Google and Yahoo get serious about bulk email senders - I though they had already!;  ✅ Threads is developing nicely with tags and Twitter expats;  ✅ Google’s Search boss reveals the inner workings of search;  ✅ A blast from the past as Google Groups surface again; ✅ AI gets a run at cold email. Now you have nicely personalised spam.  🌟All that wrapped up in a handy video and blog post by me, your Christmas grinch, JB ;-) Read on and enjoy! 🌟 ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post ❤️

JB’s Digital Update 28th November 2023

2023-12-07T17:33:05+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

Is it the Hokey Pokey or the Hokey Cokey? 📣 ✅ More in-out, in-out, shenanigans with OpenAI’s revolving CEO position; ✅ YouTube continues to jig with AdBlockers;  ✅ Google lets Small Business get their own filter for shopping;  ✅ The Search Quality Guidelines from Google get an [...]

JB’s Digital Update 21st November 2023

2023-12-07T16:58:37+11:00Categories: Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: , , , , , , , , , , |

Disruptors have been properly disrupted in this week's digital update 📣 ✅ Open AI sacks (and maybe rehires) CEO Sam Altman; ✅ Muksy's comments start The Great Twitter Xodus 2023;  ✅ Let's talk conversions and behavioural strategies - everyone's doing it;  ✅ Meta & Amazon buddy up to sell directly in-app from the ad; ✅ Google gets really personal in a search hybrid "feed". 🌟All that wrapped up in a handy video and blog post by me, your genial, disruptive, JB ;-) Read on and enjoy! 🌟 (And don't forget to like, share, follow, subscribe wherever you see this post. It's appreciated.)

JB’s Digital Update 14th November 2023

2023-12-07T16:50:59+11:00Categories: Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , |

It didn’t take 5 months to write this week’s digital update! 📣 ✅ Meta Built Threads in 5 Months - What Were They Doing?;  ✅ Google’s Reviews Update Here But Now Going Dark;  ✅ Amazon in the FTC Naughty Corner this week;  ✅ Google Ads Gives You Full Funnel Options - Use Them; ✅ And remember that email automations are an easy win for CRM. 🌟All that wrapped up in a handy blog post by me, your wise, wizened, JB ;-) Read on and enjoy! 🌟

JB’s Digital Update 7th November 2023

2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it.  All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on! 

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 24th Oct 2023

2023-12-05T18:14:48+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , |

This week the digital excitement knows no bounds as we talk about link-building in 2024; LinkedIn and their AI-infused collaborative articles; fixing unassigned data in GA4; the demise of four attribution models in Google Ads & Analytics and; a long, exciting piece on how retrieval systems work for AI-driven Search Generative Experience and the like. What a time to be alive! Dive in and enjoy this week's Digital Update from JB. 

JBs Digital Update 17th Oct 2023

2023-12-07T15:39:23+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

This week's digital fun and frolics take us to Google's SGE using your content unless you block Googlebot entirely; Google Ads releasing Demand Gen ads; thoughts on the dullness of B2B social media, the importance of Customer Lifetime Value; and some reminders about how to make content *interesting*. All that wrapped up in an amusing bundle by yours truly. Read it now, without delay, and enjoy. 

JBs Digital Update 10th October 2023

2023-12-07T18:09:34+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , |

This week's digital excitement knows no bounds! Meta has released some Generative AI tools (nothing to do with the metaverse); Xitter is desperately trying to fill ad inventory; Google goes nuts with two core SEO updates in two months; Google Business Profiles finally link to your social profiles; and those naught bosses at Google have been revealed as trying to manipulate search results for increased revenue. Is nothing sacred? Read on for full details and please like, share, follow and subscribe for more of this every week. 

JB’s Digital Update 3rd Oct 2023

2023-12-07T17:02:54+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , |

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 26th September 2023

2023-12-07T18:16:27+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , , , , |

It’s all money, money, money this week with X and Meta going pay-to-play in different ways; Google upsetting some people with auto GA4 setup before bringing it home with a handy ecommerce report; and finally some useful insights on Landing Page Optimisation from the Think with Google team, just in time for the Spending Season. Good stuff to read / watch / listen to. Check it out now.

JB’s Digital Update 19th September 2023

2023-12-07T18:22:33+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , |

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 12th September 2023

2023-12-07T17:09:01+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 5th September 2023

2023-12-07T18:24:59+11:00Categories: CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 29th August 2023

2023-12-07T18:09:18+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more. 

JB’s Digital Update 22nd August 2023

2023-12-07T18:08:38+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 15th August 2023

2023-12-07T17:08:25+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

JB’s Digital Update 8th August 2023

2023-12-07T15:33:58+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , , , , , |

This week: Google doesn’t shut something down for once; X, TikTok and Meta do surprising things; Google Business gets shown a bit of love; Generative Search gives some crumbs of exposure for its content-pilfering; and YouTube releases some interesting research which says (shock) people love video. Charming, exciting and annoying all in one handy readable post. Read on and enjoy. 

JB’s Digital Update 1st August 2023

2023-12-07T16:52:05+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , |

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

JB’s Digital Update 18th July 2023

2023-07-19T11:13:56+10:00Categories: JB's Digital Update, Social Media Management|Tags: , , , , |

Unless you’ve been hiding out under a rock, or sitting on a desert island carelessly whittling away, you will have noticed that all is not well in the rarified lands of social media and billionaire willy-wavers. Let’s have a look at three things that have been going on and what the future may hold for those of you who need to know for social media management purposes. 

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