Local SEO: Get Found When Nearby Customers Are Looking

Local SEO decides which businesses Google shows the people nearby who are searching for what you do. It runs on a different set of signals from ordinary SEO, most of them nowhere near your website, and most local businesses have never been told that. These posts cover the map pack, the Google Business Profile, citations, reviews and the rest: what each one does, what it doesn’t, and what to fix first.

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Local SEO vs SEO: What’s the Difference and Do You Need Both?

Jeremy Beckett2026-09-17T15:08:35+10:00Categories: Local SEO|Tags: Google Local, Local SEO, SEO Strategy, SME|

Local SEO and SEO are different jobs that share a website. JB explains where each one shows up, what each one runs on, and how to tell which one your business is missing.

What is Local SEO? A Plain-Language Guide for Local Businesses

Jeremy Beckett2026-09-17T15:04:43+10:00Categories: Local SEO, SEO|Tags: Google Business Profile, Google Local, Local SEO, SME|

Local SEO is the work that gets a local business shown when nearby customers search for what it offers. JB explains how Google picks those businesses, what the work covers and what a proper programme involves.

Why Your Business Isn’t Showing Up on Google Maps

Jeremy Beckett2026-09-17T16:14:41+10:00Categories: Local SEO, SEO|Tags: Google Business Profile, Google Local, Google Maps, Local SEO|

A business missing from Google Maps usually has several gaps at once. JB explains what keeps a listing off the map, why the gaps hold each other back, and where to start fixing them.

How Google Decides Which Local Businesses to Recommend

Jeremy Beckett2026-09-17T16:17:49+10:00Categories: Local SEO|Tags: Google Local, Google Maps, Local SEO, Ranking Factors|

Google ranks local businesses on relevance, distance and prominence. JB explains what each one measures, how Google weighs them, and where to start.

The Google Business Profile Guide for Local Businesses

Jeremy Beckett2026-09-17T15:05:57+10:00Categories: Local SEO|Tags: Google Business Profile, Google Maps, Google Posts, Local SEO|

The matching fields on a Google Business Profile shape which searches a business shows up in. JB goes field by field through what each one should hold, and how to keep the profile working.

NAP Consistency: What It Is, Why It Matters, and How to Fix It

Jeremy Beckett2026-09-17T15:06:32+10:00Categories: Local SEO|Tags: Citations, Google Business Profile, Google Maps, Local SEO|

NAP consistency means your business name, address and phone number match everywhere you're listed. JB explains why Google and AI assistants need them to, and how to find and fix the listings that don't.

The Business Case for Local SEO: What Local Search Visibility Is Actually Worth

Jeremy Beckett2026-09-17T15:06:21+10:00Categories: Local SEO|Tags: KPI, Local SEO, SME|

Local search visibility earns its money because the buyer has already decided. JB on why that sits closer to revenue than anything upstream, what standing still costs you, and what the work cannot promise.

Local SEO vs Paid Local Advertising: Which Is Right for Your Business?

Jeremy Beckett2026-09-17T15:06:13+10:00Categories: Local SEO|Tags: Google Ads, Local SEO, SEO Strategy, SME|

For a local business with a limited budget the answer is usually both, in order: Local SEO first, and paid ads for what can't wait. JB compares what each one buys and sets out when ads should come first.

Who Should Manage Your Local SEO? In-House, Agency, or DIY?

Jeremy Beckett2026-09-17T15:06:40+10:00Categories: Local SEO|Tags: Google Business Profile, Local SEO, SEO Strategy, SME|

Have an agency set up and oversee your Local SEO while your people do the monthly hours, unless someone inside can run it all. JB covers when DIY and in-house hold.

How to Audit Your Google Business Profile (and What Most Businesses Miss)

Jeremy Beckett2026-09-17T15:06:50+10:00Categories: Local SEO|Tags: Google Business Profile, Google Local, Local SEO|

Most GBP audits stop at completeness. A proper audit checks accuracy, specificity, competitive positioning, and activity signals. JB's systematic framework covers what actually matters.

NAP Consistency: The Complete Audit Guide

Jeremy Beckett2026-09-17T15:07:00+10:00Categories: Local SEO|Tags: Citations, Google Business Profile, Local SEO|

A proper NAP audit covers more than the directories you know about. JB's systematic methodology covers where to look, how to prioritise what you find, and what fixing it across different source types actually involves.

Local SEO Baselines: What to Measure Before You Start Optimising

Jeremy Beckett2026-09-17T15:07:09+10:00Categories: Local SEO|Tags: Google Search Console, KPI, Local SEO|

Starting a Local SEO programme without establishing baselines first means you can't demonstrate what the work achieved. JB explains what to measure, where the data comes from, and why it matters.

Local SEO Competitor Research: How to Close the Gap on Businesses Outranking You

Jeremy Beckett2026-09-17T15:07:19+10:00Categories: Local SEO|Tags: Competitor Research, Google Local, Local SEO|

Generic Local SEO advice tells you what to optimise. Competitor research tells you specifically what to close the gap on. JB's methodology covers what to compare and how to turn it into a prioritised plan.

Which Directories Actually Matter for Local SEO? A Guide to Platform Selection

Jeremy Beckett2026-09-17T15:07:27+10:00Categories: Local SEO|Tags: Citations, Local SEO, Yelp|

Getting listed on hundreds of directories is not a Local SEO strategy. JB explains what actually makes a directory listing valuable and how to select the platforms worth your effort.

LocalBusiness Schema for Local Businesses: Beyond the Basics

Jeremy Beckett2026-09-17T15:07:36+10:00Categories: Local SEO|Tags: Local SEO, Schema, Structured Data|

LocalBusiness schema that validates is present. Whether it works depends on properties JB finds empty on site after site: the subtype, the coordinates, the service area and the links to profiles elsewhere.

Google Maps Visibility: Why Your Pin Isn’t Appearing and How to Fix It

Jeremy Beckett2026-09-17T15:07:45+10:00Categories: Local SEO|Tags: Google Business Profile, Google Maps, Local SEO, Ranking Factors|

GBP optimisation is the starting point for Google Maps visibility, not the complete answer. JB explains the full set of signals that determine where your pin appears, and which ones can actually be fixed.

Local Citations and Reviews: How to Build the External Signals That Matter

Jeremy Beckett2026-09-17T15:07:52+10:00Categories: Local SEO|Tags: Citations, Google Reviews, Local SEO, Reputation Management|

More citations and more reviews are not the goal. Quality, consistency, and recency are. JB explains what strong external signals actually look like and how to build them sustainably.

How to Check Your Local Search Visibility in 15 Minutes

Jeremy Beckett2026-09-17T15:07:59+10:00Categories: Local SEO|Tags: Google Local, Google Maps, Local SEO|

Most businesses haven't checked their local search visibility recently, or have checked it in a way that gives misleading results. JB explains the right process and what to do with what you find.

A Plain-Language Local SEO Checklist for Business Owners

Jeremy Beckett2026-09-17T15:08:09+10:00Categories: Local SEO|Tags: Google Business Profile, Local SEO, SEO Guides|

A self-assessment checklist covering the key Local SEO signals, written for business owners, not practitioners. Work through it in 15 minutes and see where the gaps are.

How to Read Your Local SEO Performance: What the Numbers Actually Mean

Jeremy Beckett2026-09-17T15:08:18+10:00Categories: Local SEO|Tags: Google Search Console, KPI, Local SEO, Reporting|

Local SEO reporting is frequently absent or misleading. JB explains the metrics that matter, the metrics that can mislead, and how to read performance in a way that tells you whether the programme is working.