All of the site content about PPC (Google Ads) and Paid Social Ads.
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Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.
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It’s all money, money, money this week with X and Meta going pay-to-play in different ways; Google upsetting some people with auto GA4 setup before bringing it home with a handy ecommerce report; and finally some useful insights on Landing Page Optimisation from the Think with Google team, just in time for the Spending Season. Good stuff to read / watch / listen to. Check it out now.
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In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!
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Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…
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What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.
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In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)
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This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)
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Call: 0434 814 895
Email: jb@belmoredigital.com
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