PPC & Paid Social Optimisation: Maximise Impact

 

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JB’s Digital Update 25th June 2024

2024-06-24T18:44:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: , , , , , , , , |

Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. ๐Ÿฅธ

JB’s Digital Update 18th June 2024

2024-06-19T17:50:21+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , |

After Googleโ€™s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Appleโ€™s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Googleโ€™s Performance Max kinda works for different business types. Hereโ€™s what you need to know this week to stay ahead.

How Can I Improve Conversions?

2024-06-13T13:56:35+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Technology & Development|Tags: , , , , , , , , , , |

The ultimate goal for any business is to convert website visitors into paying customers. However, achieving high conversion rates is often easier said than done. From optimising website design to crafting compelling content, there are numerous strategies that can influence conversion rates positively. In this comprehensive guide, we'll explore actionable tips and techniques to improve conversions and drive business growth.

How do I install Google Analytics?

2024-06-13T13:48:21+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , |

As businesses increasingly rely on digital platforms to connect with customers and track their online performance, the importance of tools like Google Analytics cannot be overstated. Google Analytics provides valuable insights into website traffic, user behaviour, and marketing effectiveness, empowering businesses to make informed decisions and optimise their online presence. In this guide, we'll walk you through the process of installing Google Analytics on your website, step by step.

JB’s Digital Update 4th June 2024

2024-06-04T15:00:32+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , |

This week on JBโ€™s Digital Update: Googleโ€™s ranking recipe gets leaked, Google's AI fails to meet content expectations, mastering GA4โ€™s custom dimensions, Facebookโ€™s non-boomer future unfolds, and LinkedIn trims link previews. Dive into the details and stay ahead in the digital game with actionable insights from JB & Belmore Digital. โžก๏ธโžก๏ธโžก๏ธ

Finding the Right Social Platform for Your Content

2024-06-03T20:03:35+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

๐Ÿš€Social media is bustling with activity, but randomly posting content isn't a plan โ€“ it's a gamble. Wondering which platforms suit your content best? Let's explore the right social media platforms for your business, making your marketing journey smoother. โžก๏ธโžก๏ธโžก๏ธ

Digital Trend 2024: Development and Technology

2024-05-20T23:25:06+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , |

Digital Trend 2024 for Development and Technology: Tech evolution is swift. ๐ŸŒ AI shapes development, while headless architecture gains ground. ๐Ÿค– Everything as a Service expands, but app overload looms. ๐Ÿ’ก Amid tech layoffs, seize talent opportunities. Stay agile to thrive! โœจ๐Ÿš€

JB’s Digital Update 28th May 2024

2024-05-28T16:58:06+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , |

From the art of storytelling in branding to Google's upcoming new graphical search results, and the dangers lurking in email marketing practices, this week's roundup covers key insights and potential pitfalls. Also, a look at Google's stance on site reputation and how AI is reshaping creative marketing.

Digital Trend 2024: Analytics and Performance

2024-05-27T14:44:52+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , |

Digital Trend 2024 for Analytics and Performance: AI enhances analytics; personalisation lags. ๐Ÿค– Prioritise data security as cookies diminish. ๐Ÿ” Mobile integration crucial for user understanding. ๐Ÿ“ฑ Stay ahead with secure practices and mobile-first strategies. ๐Ÿ’ก๐Ÿ“Š

JB’s Digital Update 20th May 2024

2024-05-22T11:56:03+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , |

This weekโ€™s update brings you a mix of AI enhancements in search, a milestone for Netflix's ad tier, TikTok's new video experiment, and some unsettling news from Googleโ€™s deindexing spree. Keep up with the latest to stay ahead in the digital marketing game.

Digital Trend 2024: Social Media Management (SMM)

2024-05-20T23:23:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

Digital Trend 2024 for SMM: Social media is changing fast. ๐Ÿค– Meta's embracing AI, Threads competes with Twitter, and TikTok becomes a versatile platform. ๐ŸŒ Influencers are feeling the squeeze as platforms evolve. Stay adaptable to thrive in this dynamic landscape. โœจ๐Ÿ’ก

Digital Trend 2024: Pay-per-click (PPC) and Paid Social

2024-05-20T23:30:30+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

Digital Trend 2024 for PPC and Paid Social: The new digital world embraces automation, optimisation, and AI. ๐ŸŒ๐Ÿ“„ Google shifts towards entity-based searches, remarketing evolves post-cookie changes. ๐Ÿš€ Stay ahead of these trends for maximum impact. โœจ๐Ÿ’ช

Digital Trend 2024: Digital Marketing and Strategy

2024-05-06T18:02:25+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

๐Ÿ’ก Digital Trend 2024 for Digital Marketing and Strategy: Data privacy grows in importance. ๐Ÿ’ผ Marketers must handle data securely amidst challenges. ๐Ÿ’ธ Sustainability efforts are vital. โœจ Decline of third-party cookies challenges advertising. ๐ŸŒ Gen-Z values demand marketing adaptation. ๐Ÿ’ธ

Utilising Both Digital and Traditional Marketing

2024-05-05T17:14:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

๐Ÿ’ก Learn how combining them can make your brand stand out and bring in more profit. ๐Ÿ’ธโœจ Traditional marketing lasts a long time, while digital marketing is super precise. ๐ŸŒ Why not use both? Find out how to mix them for a strong marketing plan! ๐Ÿš€๐Ÿ’ผ

A Guide to Remarketing and Winning Back Your Audience

2024-05-05T17:03:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

๐Ÿš€ Ever seen ads everywhere? That's remarketing. Learn to target website visitors & boost sales! ๐ŸŒโœจDon't lose customers โ€“ bring them back with remarketing! This in-depth guide is your roadmap to understanding, implementing, and using remarketing to supercharge your online marketing efforts. ๐Ÿ“„๐Ÿ’ช

The Webโ€™s Facelift: Is it Time to Redesign or Recode Your Site?

2024-05-05T16:47:03+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , |

๐ŸŒ Your website is the digital face of your business, but is it still making the right impression? ๐Ÿ’ก Discover the signs that indicate it's time for a redesign or recode to keep up with evolving trends and customer expectations. โœจ Our comprehensive guide covers everything from outdated design to mobile responsiveness issues, helping you navigate the path to a successful website transformation. ๐Ÿš€

The ABC of KPIs: How Frequently Should You Tweak Your Business’s Compass?

2024-05-05T16:34:22+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , |

๐Ÿ’ก๐Ÿ“Š Key Performance Indicators (KPIs) serve as invaluable metrics for tracking progress and driving strategic decisions. ๐Ÿš€ Keep your business strategy on track with frequent KPI reviews and agile adjustment. Our comprehensive guide navigates the art of setting SMART goals, establishing a review rhythm, and adapting KPIs for growth. ๐Ÿ“ฑ

A Guide for Business Owners in Handling Negative Comments on Social Media

2024-04-08T09:41:52+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

โœจ Encountering negative feedback on social media can be daunting, but it's also an opportunity to showcase your brand's resilience and dedication to customer satisfaction. ๐Ÿ’ก๐ŸŒ Our comprehensive guide breaks down the process into three key components: understanding the critique, crafting responses, and leveraging feedback for positive growth. ๐Ÿš€

Key Challenges for Digital Marketing in 2024

2024-04-04T03:44:19+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

๐Ÿ’ก๐Ÿš€ Key Challenges & Strategies in Navigating the Digital Marketing Landscape of 2024. ๐Ÿ’ผโœจ Remember, staying ahead of the curve is paramount. ๐ŸŒ Our latest blog post dives deep into the challenges facing marketers in 2024 and offers actionable strategies to overcome them. ๐Ÿ’ธ

Exploring Targeting Options for Facebook and Instagram Ads

2024-04-02T06:29:02+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

๐Ÿ“„โœจ Improve Your Social Media Ads and Learn How to Target Your Audience Precisely! ๐Ÿš€ ๐ŸŒ Explore Facebook and Instagram advertising with our latest blog post! Discover how targeted advertising can amplify your ROI and drive real results. ๐Ÿ’ช

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