SEO Category - Belmore Digital: Expert SEO & Digital Marketing Consulting

JB’s Digital Update 17th Jan 2023

Jeremy Beckett2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: Accurate Data, Artificial Intelligence, Content Quality, Content Strategy, Data Privacy, GA4, Google Ads, Google Analytics, Local SEO|

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s Digital Update 10th Jan 2023

Jeremy Beckett2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Artificial Intelligence, EU Fine, Google Reviews, Technical SEO|

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s Digital Update 20th Dec 2022

Jeremy Beckett2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Digital Technology, eCommerce, Facebook, Google, Google My Business, Google Updates, Link Spam, LinkedIn, Local SEO, Meta, Metaverse, Technology Strategy|

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

7 Essential Digital Marketing Strategies

Jeremy Beckett2022-12-19T20:32:30+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media|Tags: Content Marketing, marketing strategy, Video|

If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.

JB’s Digital Update 13th Dec 2022

Dianne Krizzel Torres2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: Amazon, App Strategy, Avatar, Digital Marketing, Digital Technology, eCommerce, Facebook, Google, LinkedIn, Meta, Metaverse, Social Media, Technology Strategy, Twitter, Web Dev, WhatsApp|

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

Dianne Krizzel Torres2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: App Strategy, Artificial Intelligence, Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Fake Reviews, Metaverse, Reviews, SEO, Social Media, Technical SEO, Technology Strategy, Web Design, Web Dev|

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

JB’s Digital Update 6th Dec 2022

Jeremy Beckett2022-12-06T12:51:47+11:00Categories: Analytics & Performance, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO|Tags: GA4, Google Analytics, Metaverse, Microsoft Ads, Twitter|

JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.

JB’s Digital Update 29th Nov 2022

Jeremy Beckett2022-11-29T13:20:10+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Social Media|Tags: Bing, Content Marketing, Duplicate Content, Facebook, TikTok|

Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.

Isn’t Digital Marketing Funny?

Jeremy Beckett2022-11-24T10:41:31+11:00Categories: Digital Marketing, SEO, Tips & Tricks|Tags: Humour|

People want brands to be funny and yet businesses are scared to use humour in their communications. Fortunately, here are some digital marketing jokes to even things out. (Hint: humour helps to sell things and builds bonds).

JB’s Digital Update 22nd Nov 2022

Jeremy Beckett2022-11-23T10:24:15+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: Facebook, Google Local, Instagram, Local SEO, Reels, Small Biz, Video, YouTube|

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.

5 Reasons Why You Need JB’s Help with SEO

Jeremy Beckett2022-11-17T21:11:20+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, SEO, SEO Tutorials|Tags: Crawling, Indexation, Keyword Research, Page Speed, Quick Wins, Redirects, Site Migrations|

We've all been there, we've all stuffed up our SEO at some point or other. But, no matter the situation, it is recoverable. You just need to know who can help with your SEO. That's me.

JB’s Digital Update 15th Nov 2022

Jeremy Beckett2022-11-15T17:34:55+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Back Link Profile, Cookies, External Links, Instagram, Paid Social Media, YouTube|

YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.

JB’s Digital Update 8th Nov 2022

Jeremy Beckett2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: Facebook, Google Ads, Google Analytics, Google Local, Google My Business, Local Search, Local SEO, Twitter|

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

JB’s Digital Update 4th Nov 2022

Jeremy Beckett2022-11-04T14:05:21+11:00Categories: Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Facebook, Google, Google Updates, Twitter|

What a week it was! Google span update, Facebook money woes, Elon buys Twitter, Kanye buys Parler, and YouTube & Netflix raise prices. Phew.

Google’s Mobile First Index Will Show In Your Log Files

Jeremy Beckett2022-08-13T17:17:33+10:00Categories: SEO News|Tags: Googlebot, Log Files, Mobile First, SEO, SEO News|

What’s this about? At last! Google has almost revealed how we will know when our sites are being served from the looming Mobile First Index. The answer, as always, will be in your log files. Those unassuming heroes of the internet which hold so many [...]

Google Backtracks: Time to Update Your Meta Descriptions

Jeremy Beckett2022-08-13T17:17:53+10:00Categories: SEO News|Tags: Meta Tags, SEO, SEO News, SERP|

What’s this about? Whaaaaaat? You mean I have to update 50 squillion meta descriptions? Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match. That’s this Christmas sorted then. [...]

TWIS SEO News & Updates 15th December 2017

Jeremy Beckett2022-08-13T17:21:29+10:00Categories: SEO News, The Week In Search|Tags: Google Search Console, Meta Tags, Mobile First, SEO, SEO Guides, SEO News|

What are the latest SEO News & Updates for 15th December 2017? It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, [...]

SEO Bits & Pieces 8th December 2017

Jeremy Beckett2022-08-13T17:18:25+10:00Categories: SEO News|Tags: Facebook, SEO, SEO News, SERP|

What’s this about? Hooray! Hooray and thrice Hooray! It’s the SEO Bits & Pieces for 8th December 2017. More juicy tidbits and snackettes from the world of search, Google and digital marketing. Read more now in this extract from TWIS SEO News & Updates 8th [...]

Google Santa Tracker

Jeremy Beckett2022-08-13T17:18:38+10:00Categories: SEO News|Tags: Google, JavaScript, SEO, SEO News|

What’s this about? Ho ho ho! Mince pies, reindeer sandwiches and Google’s Santa Tracker are the order of the day. The JavaScript borked my browser unfortunately. Tch. This is an extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #Google #JavaScript [...]

Google Testing Mobile SERPs With Almost No Organic Results

Jeremy Beckett2022-08-13T17:18:51+10:00Categories: SEO News|Tags: Google, Mobile First, SEO, SEO News, SERP|

What’s this about? The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters. How about SERPs with only 2-5 organic listings on mobile? That would make the competition for first pages listings (and traffic) really quite [...]