Google’s Mobile First Index Will Show In Your Log Files At last! Google has almost answered how we will know when our sites are being served from the looming Mobile First Index. The answer, as always, will be in your log files. Those unassuming heroes of the internet which hold so many secrets, yet lie unloved in the corners of your web servers. Read about how to do it in this extract from TWIS SEO News & Updates 15th December 2017. #SEO #SEONews #MobileFirst #LogFiles #Googlebot … Read More
Google Backtracks: Time to Update Your Meta Descriptions Whaaaaaat? You mean I have to update 50 squillion meta descriptions? Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match. That’s this Christmas sorted then. And the New Year. And quite a bit of Feb. Read all about it in this extract from the marvellous TWIS SEO News & Updates 15th December 2017 – a bit of essential reading, if you ask me. #SEO #SEONews #MetaTags #SERP … Read More
TWIS SEO News & Updates 15th December 2017 It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, if you know what’s good for you. Read them now, they’ll make your hair shiny, soft and manageable. Oh, and Happy Christmas! 🙂 #SEO #SEONews #MetaTags #MobileFirst #GoogleSearchConsole #SEOGuides … Read More
SEO Bits & Pieces 8th December 2017 Hooray! Hooray and thrice Hooray! It’s the SEO Bits & Pieces for 8th December 2017. More juicy tidbits and snackettes from the world of search, Google and digital marketing. Read more now in this extract from TWIS SEO News & Updates 8th December 2017. It’ll make you wiser and more glamorous. #SEO #SEONews #Facebook #SERP … Read More
Google Santa Tracker Ho ho ho! Mince pies, reindeer sandwiches and Google’s Santa Tracker are the order of the day. The JavaScript borked my browser unfortunately. Tch. This is an extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #Google #JavaScript … Read More
Google Testing Mobile SERPs With Almost No Organic Results The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters. How about SERPs with only 2-5 organic listings on mobile? That would make the competition for first pages listings (and traffic) really quite intense. And don’t forget this is part of Google’s shift towards delivering the answer in SERP. Read more in this extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #Google #MobileFirst #SERP … Read More
Google Adds Features to Featured Snippets Well, I’m shocked, shocked I say. After making us all think Featured Snippets had been knocked on the head and replaced by Knowledge Panels, Google only go and add more features into the Featured Snippets! Where will it all end? Read more in this extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP … Read More
Google Dumping AJAX JavaScript Crawling Scheme Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. And didn’t do anything about it. In which case they’ll be shocked. Devs would never do that, would they? This is an extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #JavaScript #Googlebot #AJAX… Read More
Journalists Accept Bribes To Mention Companies – Google Not Happy I was unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies. These are one step back from Paid Links and Google is not happy about it. Expect some penalties being applied in the near future. Read more and stay tuned to find out in this extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #LinkSpam #PaidLinks #LinkingStrategy #ContentStrategy … Read More
TWIS SEO News & Updates 8th December 2017 I’m really fascinated by this week’s SEO News and Updates for 8th December 2018. Read it now 🙂 Journalists accept money for mentions of companies in their stories. Google is dumping rendered AJAX crawling. Featured Snippets and Knowledge Panels are slowly replacing organic listings until there are none left…. The SEO Bits & Pieces are wild fun as usual. #SEO #SEONews #LinkSpam #Googlebot #JavaScript #FeaturedSnippets #SERP … Read More
SEO Bits & Pieces 1st December 2017 Yippee!! It’s the SEO Bits & Pieces for 1st December 2017. How about that as a fantastic way to start your Monday? Matt Cutts is a bit miffed with Google, but they have launched a donate button for charities directly in SERP. Read more in this an extract from TWIS SEO News & Updates 1st December 2017. #SEO #SEONews #Google #HREFLang #LocalSEO … Read More
Knowledge Graph Panels Gain From Google Featured Snippets Oh noes! Poor Featured Snippets have been giving way really bland Knowledge Panels. Re-arranging the deck chairs on a well-know boat springs to mind. If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish in it. Putting it in a Knowledge Panel is like putting lipstick on a pig. Read this extract from TWIS SEO News & Updates 1st December 2017. #SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP … Read More
Google Increases SERP Snippets I don’t know many people who are pleased about Google lengthening snippets in SERPs. Essentially, this is a drive to lessen traffic to a destination website by providing an immediate answer in search. If websites are slow, have hordes of non-Google ads, and are not mobile-first, who would want to send traffic there anyway. Anyway, back to rewriting meta descriptions then… Read about it in this extract from TWIS SEO News & Updates 1st December 2017. #SEO #SEONews #SERP #MetaTags … Read More
Get a Direct Link to Google Review I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the mire of review solicitation, you can encourage customers to click the link and go straight to giving a review. How fantastic is that? Read more in this extract from TWIS SEO News & Updates 1st Dec 2017. #SEO #SEONews #LocalSEO #GoogleMyBusiness #Reviews … Read More
Stop Getting Over-Excited About PageSpeed A few webmasters are getting a bit het up about Page Speed and showing off their technical chops in doing so. PageSpeed is important, no doubt, but anything you do needs to be scalable and there are no awards for having the quickest page on the internet. Read more in this exciting extract from TWIS SEO News & Updates 1st December 2017. #SEO #SEONews #PageSpeed #JavaScript #Google … Read More
Google’s Event Structured Data Penalty Google is flexing its muscles with regard to structured data spam. If you are caught abusing the events markup, you may receive a manual action, blocking all rich snippet results from your domain appearing in SERPs. If you have been relying on rich snippets to drive traffic this could have a severe impact on your business. Read more in this superb extract from TWIS SEO News & Updates 1st December 2017. #SEO #SEONews #StructuredData #RichSnippets #Webspam #GooglePenalties … Read More
TWIS SEO News & Updates 1st December 2017 This week’s SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights: Events Structured Data Spam Penalty; PageSpeed Hype Is Getting Silly; Knowledge Panels Spreading; Google’s SERP Snippets Lengthen; Generate a Direct Link For Local Reviews; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO … Read More
SEO Bits & Pieces 24th November 2017 Wa-hey! It’s the joyous bundle of gooey Google news known as the SEO Bits & Pieces. It’s chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay. Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now. #SEO #SEONews #StructuredData #SERP #FakeReviews … Read More
Google: Internal Link Anchor Text Matters In a stunning revelation, Google has said that internal link text matters. Or at least it’s part of the mix. Or how about this for a wild and crazy idea? Labelling links correctly helps users and search engines contextualises the link and provides a better user experience for all concerned. Read all about it in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #InternalLinks #UX #Googlebot … Read More
Featured Snippets Disappearing From SERPs Google’s Featured Snippets are disappearing from SERPs. They’re not gone wholly, but Google seems to be rolling back plenty and replacing with Knowledge Panels. Perhaps Google has realised that webmasters have started to game these and the quality has suffered somewhat – a lot of those I see are poor. Read more now in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP … Read More