SEO News Category - Belmore Digital: Expert SEO & Digital Marketing Consulting

JB’s Digital Update 23rd May 2023

Jeremy Beckett2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: Amazon, Artificial Intelligence, Content Quality, Email Strategy, Google Ads, Google Bard, Keyword Research, Market Research|

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

JB’s Digital Update 20th Dec 2022

Jeremy Beckett2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Digital Technology, eCommerce, Facebook, Google, Google My Business, Google Updates, Link Spam, LinkedIn, Local SEO, Meta, Metaverse, Technology Strategy|

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 29th Nov 2022

Jeremy Beckett2022-11-29T13:20:10+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Social Media|Tags: Bing, Content Marketing, Duplicate Content, Facebook, TikTok|

Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.

JB’s Digital Update 22nd Nov 2022

Jeremy Beckett2022-11-23T10:24:15+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: Facebook, Google Local, Instagram, Local SEO, Reels, Small Biz, Video, YouTube|

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.

JB’s Digital Update 8th Nov 2022

Jeremy Beckett2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: Facebook, Google Ads, Google Analytics, Google Local, Google My Business, Local Search, Local SEO, Twitter|

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

JB’s Digital Update 4th Nov 2022

Jeremy Beckett2022-11-04T14:05:21+11:00Categories: Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Facebook, Google, Google Updates, Twitter|

What a week it was! Google span update, Facebook money woes, Elon buys Twitter, Kanye buys Parler, and YouTube & Netflix raise prices. Phew.

Google’s Mobile First Index Will Show In Your Log Files

Jeremy Beckett2022-08-13T17:17:33+10:00Categories: SEO News|Tags: Googlebot, Log Files, Mobile First, SEO, SEO News|

What’s this about? At last! Google has almost revealed how we will know when our sites are being served from the looming Mobile First Index. The answer, as always, will be in your log files. Those unassuming heroes of the internet which hold so many [...]

Google Backtracks: Time to Update Your Meta Descriptions

Jeremy Beckett2022-08-13T17:17:53+10:00Categories: SEO News|Tags: Meta Tags, SEO, SEO News, SERP|

What’s this about? Whaaaaaat? You mean I have to update 50 squillion meta descriptions? Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match. That’s this Christmas sorted then. [...]

TWIS SEO News & Updates 15th December 2017

Jeremy Beckett2022-08-13T17:21:29+10:00Categories: SEO News, The Week In Search|Tags: Google Search Console, Meta Tags, Mobile First, SEO, SEO Guides, SEO News|

What are the latest SEO News & Updates for 15th December 2017? It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, [...]

SEO Bits & Pieces 8th December 2017

Jeremy Beckett2022-08-13T17:18:25+10:00Categories: SEO News|Tags: Facebook, SEO, SEO News, SERP|

What’s this about? Hooray! Hooray and thrice Hooray! It’s the SEO Bits & Pieces for 8th December 2017. More juicy tidbits and snackettes from the world of search, Google and digital marketing. Read more now in this extract from TWIS SEO News & Updates 8th [...]

Google Santa Tracker

Jeremy Beckett2022-08-13T17:18:38+10:00Categories: SEO News|Tags: Google, JavaScript, SEO, SEO News|

What’s this about? Ho ho ho! Mince pies, reindeer sandwiches and Google’s Santa Tracker are the order of the day. The JavaScript borked my browser unfortunately. Tch. This is an extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #Google #JavaScript [...]

Google Testing Mobile SERPs With Almost No Organic Results

Jeremy Beckett2022-08-13T17:18:51+10:00Categories: SEO News|Tags: Google, Mobile First, SEO, SEO News, SERP|

What’s this about? The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters. How about SERPs with only 2-5 organic listings on mobile? That would make the competition for first pages listings (and traffic) really quite [...]

Google Adds Features to Featured Snippets

Jeremy Beckett2022-08-13T17:19:01+10:00Categories: SEO News|Tags: Featured Snippets, Knowledge Panels, SEO, SEO News, SERP|

What’s this about? Well, I’m shocked, shocked I say. After making us all think Featured Snippets had been knocked on the head and replaced by Knowledge Panels, Google only go and add more features into the Featured Snippets! Where will it all end? Read more [...]

Google Dumping AJAX JavaScript Crawling Scheme

Jeremy Beckett2022-08-13T17:19:12+10:00Categories: SEO News, Technology & Development|Tags: AJAX, Googlebot, JavaScript, Page Speed, SEO, SEO News, Technical SEO, User Experience|

What’s this about Google, Ajax and JavaScript? Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. [...]

Journalists Accept Bribes To Mention Companies – Google Not Happy

Jeremy Beckett2022-08-13T17:19:32+10:00Categories: SEO News|Tags: Content Strategy, Link Spam, Linking Strategy, Paid Links, SEO, SEO News|

What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]

TWIS SEO News & Updates 8th December 2017

Jeremy Beckett2022-08-13T17:19:42+10:00Categories: SEO News, The Week In Search|Tags: Featured Snippets, Googlebot, JavaScript, Link Spam, SEO, SEO News, SERP|

What are the latest SEO News & Updates for 8th December 2017? I’m really fascinated by this week’s SEO News and Updates for 8th December 2018. I’m a touch unsurprised by revelations that journalists accept money for mentions of companies, brands or products in their [...]

SEO Bits & Pieces 1st December 2017

Jeremy Beckett2022-08-13T17:19:53+10:00Categories: SEO News|Tags: Google, HREF Lang, Local SEO, SEO, SEO News|

What’s this about? Yippee!! It’s the SEO Bits & Pieces for 1st December 2017. How about that as a fantastic way to start your Monday? Matt Cutts is a bit miffed with Google, but they have launched a donate button for charities directly in SERP. [...]

Knowledge Graph Panels Gain From Google Featured Snippets

Jeremy Beckett2022-08-13T17:20:15+10:00Categories: SEO News|Tags: Featured Snippets, Keyword Research, Knowledge Panels, Search Rankings, SEO, SEO News, SERP|

What’s this about? Oh noes! Poor Featured Snippets have been giving way to really bland Knowledge Panels. Re-arranging the deck chairs on a well-know boat springs to mind. If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish [...]

Google Increases SERP Snippets

Jeremy Beckett2022-08-13T17:20:24+10:00Categories: SEO News|Tags: Meta Tags, SEO, SEO News, SERP|

What’s this about? I don’t know many people who are pleased about Google lengthening snippets in SERPs. Essentially, this is a drive to lessen traffic to a destination website (who clicks anymore?) by providing an immediate answer in search. It is also about providing a [...]

Get a Direct Link to Google Review

Jeremy Beckett2022-08-13T17:20:33+10:00Categories: Digital Marketing, SEO, SEO News|Tags: Google Maps, Google My Business, Local SEO, Ranking Factors, Review Solicitation, Reviews, SEO, SEO Hacks, SEO News|

What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]