Latest SEO News and Updates: Stay Updated
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This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!
I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.
Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.
'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.
Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.
What’s this about? At last! Google has almost revealed how we will know when our sites are being served from the looming Mobile First Index. The answer, as always, will be in your log files. Those unassuming heroes of the internet which hold so many [...]
What’s this about? Whaaaaaat? You mean I have to update 50 squillion meta descriptions? Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match. That’s this Christmas sorted then. [...]
What are the latest SEO News & Updates for 15th December 2017? It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, [...]
What’s this about? Hooray! Hooray and thrice Hooray! It’s the SEO Bits & Pieces for 8th December 2017. More juicy tidbits and snackettes from the world of search, Google and digital marketing. Read more now in this extract from TWIS SEO News & Updates 8th [...]
What’s this about? The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters. How about SERPs with only 2-5 organic listings on mobile? That would make the competition for first pages listings (and traffic) really quite [...]
What’s this about? Well, I’m shocked, shocked I say. After making us all think Featured Snippets had been knocked on the head and replaced by Knowledge Panels, Google only go and add more features into the Featured Snippets! Where will it all end? Read more [...]
What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]
What are the latest SEO News & Updates for 8th December 2017? I’m really fascinated by this week’s SEO News and Updates for 8th December 2018. I’m a touch unsurprised by revelations that journalists accept money for mentions of companies, brands or products in their [...]
What’s this about? Yippee!! It’s the SEO Bits & Pieces for 1st December 2017. How about that as a fantastic way to start your Monday? Matt Cutts is a bit miffed with Google, but they have launched a donate button for charities directly in SERP. [...]
What’s this about? Oh noes! Poor Featured Snippets have been giving way to really bland Knowledge Panels. Re-arranging the deck chairs on a well-know boat springs to mind. If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish [...]
What’s this about? I don’t know many people who are pleased about Google lengthening snippets in SERPs. Essentially, this is a drive to lessen traffic to a destination website (who clicks anymore?) by providing an immediate answer in search. It is also about providing a [...]
What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]