This week’s highlights? More ad spend, fewer excuses, and a reminder that digital marketing is as much about strategy as it is about tools. If you need help keeping up, Belmore Digital is just a click away.

Google’s now telling us if our ads are “competitive enough,” Instagram wants more of your ad dollars, and Australia’s tightening the social media reins on teens. Also, let’s not forget Black Friday email tactics and how to actually use campaign data. Here’s what’s really going on this week.