Google Gary Illyes SMX AMA

Gary Illyes from Google spent a while at SMX doing an interesting, and extended, AMA session.

He covered quite a bit of ground including linking & mentions, Mobile First Indexing, JavaScript, and the perils of disavowing links.

Read more in this an extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #Google #SMX #AMA
Read More


Google Wants To Drop Structured Data

Just when you’ve started to get your head round Structured Data, Google wants to do without it.

(That doesn’t mean you shouldn’t use it, you should).

Eventually, Google’s dream is to have flexible enough algorithms to be able to properly deconstruct and reconstruct the data trapped in all our web pages and apps. Using AI.

All good fun, but a long way away yet.

#SEO #SEONews #StructuredData #JSON #RichSnippets
Read More


Google Posts Impacts Local Rankings

I’m coming round to Google Posts & have been recommending clients try them for a while.

I think it’s an interesting outcome that using Google Posts currently appears to give you a minor local ranking boost. I wouldn’t expect this to last long however.

Just one more reason to give them a go, especially if you run specials, or any events.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #GooglePosts #LocalSEO #SearchRankings
Read More


Google Search Goes Curvy On Mobile

Google has gone all curvy with its new mobile layout.

It’s a pretty big look and feel update, but not a major change to SERP.

I haven’t got the stats one way or another, but I would estimate that the “boxed” design mean click gravitate towards the top of the listings.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #Google #SERP #WebDesign
Read More


SEO News & Updates 3rd November 2017

I’m excited by this week’s SEO News & Updates.

I think they make for really good reading, but I am biased:

Google Goes Curvy On Mobile;
Using Google Posts Impacts Rankings;
Google Wants to Drop Structured Data;
SMX AMA from Google’s Gary;
Cut Your Code To Improve Your Speed;
As well as some devilishly distracting SEO Bits & Pieces.

#SEO #SEONews #SERP #GooglePosts #StructuredData #AMA #PageSpeed
Read More


SEO Bits & Pieces 27 October-2017

Yippee! It’s the SEO Bits & Pieces, your Monday morning mash-up of marvellous minutiae from the world of SEO and Search.

This week it’s filled to the gunwales with info about Google Search Console, Page Speed, Facebook, Alphabet and all sorts.

Read this extract from TWIS SEO News & Updates 27 October 2017.

#SEO #SEONews #GoogleSearchConsole #PageSpeed #Facebook #Pinterest
Read More


Google My Business Direct Bookings Now Available

Although frustrating that this is US only, local businesses being able to take bookings direct from search is fantastic.

This means local businesses can take at least 1 or 2 clicks out of the funnel, which almost always improves revenue and conversions.

Hopefully, it’ll go global soon.

Read this extract from TWIS SEO News & Updates 27 October 2017.

#SEO #SEONews #GoogleMyBusiness #Revenue #Conversions
Read More


Google Launches Mobile Payments

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully.

This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay.

Unfortunately many retailers and still make purchases difficult to transact via your mobile device – too many form fields!

Read this extract from TWIS SEO News & Updates 27 October 2017.

#SEO #SEONews #Google #Mobile #Revenue #Conversions
Read More


Google Mobile First Index Live For A Few Sites

I’m kind of enjoying this approach from Google, of slowly rolling out the Mobile First Index.

Don’t scare the horses springs to mind.

I think we’ll see it gather pace in the next few months, once teething issues are ironed out, but it will still take a very long time for the Mobile First Index to roll out fully, if it ever does.

Read this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #MobileFirst #GoogleUpdates #SERP
Read More


Google International Search Harder

I love change and convenience, but not all changes are convenient, and not all make life better.

This is one of them, as Google makes searching outside of your country a bit harder and more of a faff to do.

Settings changes are the order of the days rather than just heading to google.cc.tld.

Read this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #SERP #Google #InternationalSEO
Read More


Google Panda Pruning Content Doesn't Work

I’m pleased Google has knocked content pruning on its head.

It doesn’t work for lifting Panda algorithmic filtering due to low quality content.

Instead, you should be working on improving your content quality.

I’ve always been against removing content. Glad to know I was right.

Read more in this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #GooglePanda #Content #ContentStrategy #GooglePenalties
Read More


TWIS SEO News & Updates 27 October 2017

I love this week’s SEO News & Updates.

They are full of useful and interesting information from SEO and Digital Marketing:

Pruning Content Doesn’t Work;
International Search Just Got Harder;
US businesses can now take bookings from their GMB listing.;
Mobile First Index Live For A Few Sites;
Google Launches Mobile Payments;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #GooglePanda #GoogleSearch #GoogleMyBusiness #MobileFirst #MobilePayments
Read More


SEO Bits & Pieces w/e 20th October 2017

What finer way to start the week than with the SEO Bits & Pieces for w/e 20th October early on a Monday morn?

This week, Google says images are slow to update, Pages can now make use of Facebook stories, Adwords launches parallel tracking and a couple of other tidbits to whet your whistle.

Read this extract from TWIS SEO News & Updates w/e 20th October 2017 right now. It’s good for you.

#SEO #SEONews #GoogleImages #Facebook #Adwords #HTTPS #GoogleSearchConsole
Read More


Facebook Adds Food Ordering

I kinda like the thought that I can order my dinner through Facebook (if I was in the US).

Although, I’m not so sure I want Facebook knowing what I have for dinner – that’s Insta, so maybe the same thing, ultimately.

Facebook is continuing its slow turn into WeChat. It has way more users, but much less “complete life” functionality. It must wish it could own that much data about its users.

Read this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #Facebook #SocialMedia
Read More


Google Testing New SiteLinks Layout

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones.

You think anything may be in the offing?

I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop.

Read this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #SERP #MobileFirst
Read More


Googlebot Doesn't Crawl HTTP/2

Despite championing HTTP/2 and the speed advantages that come with it, googlebot doesn’t crawl pure HTTP/2 connections, or so it seems.

It’s a bit arcane and technical, but it’s also a bit surprising.

Read more in this extract from TWIS SEO News & Updates w/e 20th October 2017.

#SEO #SEONews #Googlebot #Crawling #HTTP2
Read More


Google Maps Cupcake Calorie Tracking

Naturally, I am up in arms about Google unintentionally offending people by measuring calories burned for walking distances in terms of mini-cupcakes.

My pitchfork is sharpened and ready to prod.

This incident shows that every now and again, tests out in the wild can go awry and end in unforeseen results. Or tears in this case.

Move fast and upset people, maybe?

#SEO #SEONews #ProductTesting #GoogleMaps
Read More


Google Posts Added to Google My Business API

I’m really pleased that Google has finally added Posts to the GMB API. It makes them useful at last.

It’s partly due to the way of rolling out projects, and partly due to Google being a bit silly at times.

Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action.

Read more in this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
Read More


TWIS SEO News & Updates w/e 20th October 2017

I think the SEO News and Updates for w/e 20th October make for interesting reading as it covers off these fine stories.

Read it all now, and enjoy being ahead of the game:

Google Posts Now in GMB API;
Google Maps Adds And Removes Cupcakes Swiftly;
Googlebot Doesn’t Crawl HTTP/2;
New SiteLinks Being Tested;
Food Ordering Comes To Facebook;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #GooglePosts #GoogleMyBusiness #GoogleMaps #Googlebot #SERP #Facebook
Read More


SEO Bits & Pieces w/e 6th October 2017

Hooray, it’s the SEO Bits and Pieces! I love ’em.

This week’s exciting cornucopia includes YouTube restricitng links; Google not being a grammer pedant, AMP getting all whizzbang and a couple of other SEO snippets.  

This is an extract from TWIS SEO News & Updates 6th October 2017. You should read it regularly. It’s good for your demeanour.

#SEO #SEONews #YouTube #AMP #SERP #GoogleUpdates
Read More