Organic Clicks Going to Paid Search

I’m intrigued by the stats on the distribution of traffic between organic and paid search results. 

I’ve seen numerous stats which vary between the end being nigh for organic, and organic ruling the roost.

It all depends on what you look at, how you cut it, and what the phase of the moon is.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #SERP #ClickThroughRates
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Apple Kills Online Advertising (Nearly)

Naughty Apple!

The online advertising industry has over-reached, got fat and lazy, and Apple has put a bit of a stop to it with these latest OS & browser updates.

Or at least put the brakes on it somewhat. For a short time.

In fact, it’ll probably be back to normal by the time I’ve finished my breakfast.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #Apple #AdStrategy
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Google Starts Testing Mobile First Index

I’m excited by Google’s forthcoming Mobile First Index. Google is already testing results in SERPs.

I think it has the chance to shake up the search results majorly.

I think it will also motivate some laggard websites to finally adopt a mobile-first approach, or even just acknowledge mobile.

Read the Key Issues, Key Actions & Insights from this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #MobileFirst #SERP #GoogleUpdates
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Danny Sullivan Joins Google

I’m pleased Danny Sullivan has landed on his feet.

It sounds like a nice plum job with Google, being their webmaster PR person.

I’m sure Danny would be the first to say he’s not Matt Cutts, despite what webmasters are wishing.

Please proceed in an orderly fashion to read the key issues, key actions and insights.

This is an extract from TWIS SEO News & Updates 6th October 2017 (which is pretty good if you ask me). 

#SEO #SEONews #Google #NiceJobIfYouCanGetIt
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Google Ends First Click Free

I’m disappointed in Google ending First Click Free.

I think that shutting down First Click Free is a poor decision for users, but a potentially beneficial one for big publishers.

I’m not convinced even this sop will allow the gilded news publishers to reap the profits they feel they so richly deserve.  

Get ready for “flexible sampling” by reading and following the Key Actions List.

#SEO #SEONews #GoogleNews #FirstClickFree #FlexibleSampling #WebSpam #Cloaking
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TWIS SEO News & Updates w/e 6th October 2017

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading:

Google Ends First Click Free – Allows Cloaked Spam Instead;

Danny Sullivan Joins Google In “Undefined” PR Role;

Google’s Mobile First Index Has Started Testing;

Apple Kills Online Advertising (Nearly);

More Organic Clicks Going to Paid;

As well as some exceptionally interesting SEO Bits & Pieces.

Read it now.

#SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
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SEO Bits & Pieces 29 Sept 2017

I like this week’s SEO Bits & Pieces.

I think there is just the right mix of interesting information, helpful hints and slightly surprising questions that people still ask the Demi Gods of Google.

All in all it’s a nifty little read as an extract from TWIS SEO News & Updates 29th September 2017.

#SEO SEONews #GoogleUpdates #HTTPS #GoogleLocal #AMP #InternationalSEO
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Smart Speaker Owners Make Voice Purchases

I love the idea of being able to yell out “Alexa / Siri / Google, buy more beer!”, and having it delivered pronto to my house.

The reality however, much like actually trying to work on an iPad Pro is somewhat more prosaic.

With all the repetitions, misunderstandings, clarifications and apologies: it could just be a conversation with my partner.

Read more about this puff piece from a proponent of Voice Search in this extract from TWIS SEO News & Updates 29 September 2017.

#SEO #SEONews #VoiceSearch #KnowYourNumbers #DodgyData
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Alphabet Separates Google Shopping In EU

I love the way big corporates, like Google / Alphabet, get to play by their own rules.

And occasionally, it’s fun to watch a big corporate and a big institution, like the EU, fight it out.

Google is changing its shopping service in the EU to prevent ongoing EU fines after their recent judgement.

In the less-than surprising turn of events, you can read about in this story, it’s unlikely that Google’s revenue stream will be affected.

#EU #EUFine #GoogleShopping #SERP
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Apple Drops Bing For Siri Search

I like the idea of Apple flinging Bing. Nearly as much as I like this story.

It’s not really happening for Bing, as this story expounds. Getting ditched by Apple & Siri is a bit like getting ditched by someone who used to be really famous, but now…

Perhaps Microsoft will truly “pwn” the desktop search market instead.

And perhaps the desktop searchers can meet in the same clubhouse as the Bing User Group,

#SEO #SEONews #Apple #Bing #Google #MobileSearch #DesktopSearch
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SEJ Yet Another Rubbish Poll

I love a good poll with insightful data and, well, insights.

This isn’t one of them, sadly. See for yourself.

If I wasn’t quite so trusting, I’d think venerable SEJ was doing a bit of shameless link-baiting, running a big poll, mentioning other biggish SEO brands. They wouldn’t do that to us, would they?

This is an extract from TWIS SEO News & Updates 29 Sept 2017. That’s worth a read as well.

#SEO #SEONews #MarketResearch #AccurateData #LinkBuilding
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Google Says Fred Not A Major Update

I think Google confuses itself, but it really doesn’t like admitting it.

Apparently, the Fred Update wasn’t really an update, or at least not a specific enough update to really give it a name and worry about it.

It was just an every day BAU update, if you believe Google. Or something more, if you were hit by it.

Read the full story at the link beneath, including making your site effectively algorithm proof.

#SEO #SEONews #GoogleUpdates #SERP
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TWIS SEO News & Updates 29 Sept 2017

This week’s SEO News & Updates have had an extra 24 hours to mature due to the long weekend in Australia.

I think they are even more tasty for it.

Google is still denying Fred was an update.

SEJ release another rubbish poll.

Apple ditches Bing on Siri for Google.

Google Shopping rejigged but only for EU.

Plenty of  smart speaker owners have given voice purchasing a go.

And some delightfully distracting SEO Bits & Pieces.

#SEO #SEONews #GoogleUpdates #MarketResearch #Bing #GoogleShopping #VoiceSearch
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SEO Bits & Pieces 22 Sept 2017

I like this week’s SEO Bits & Pieces.

It ranges across the gamut of small-scale SEO news and updates.

There’s a bit of Google update chatter, a touch of EU vs Google, some tidbits from Google engineers, and a couple of “teaching your grandmother to suck eggs moments”.

Follow the link to read the ins and outs of this week’s SEO Bits & Pieces.

#SEO #SEONews #GoogleUpdates #EUFine #Googlebot #MobileFirst #HTTP2
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Google Doesn't Use Click Tracking

Gah! Okay, so now I’m frustrated.

Google this week saying they DON’T use click data for search rankings goes against what another Googler said a week or so ago.

Unfortunately, this is a perfect example of the confusion caused by Google’s reps saying anything, ever. They get trapped by out-of-context dissection of the minutiae of what they say, and everyone ends up confused.

Follow the link to read about this week’s version of the click-data / rankings argument.

#SEO #SEONews #Google #SearchRankings #ClickData
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Google Disavow Files Not Used For LinkSpam

I’m really intrigued by this train of Google discussion.

It’s around Link Spam and whether Google uses / used the disavow files webmasters submitted to populate their spam combatting algorithms.

Google says no. Webmasters say yes. (SNAFU, really.)

I’m in the “it’d be rude not to” camp, but don’t think Google used the files directly. I also think both sides are talking at cross-purposes.

Read all about LinkSpam algorithms and Disavow files by clicking the link.

#SEO #SEONews #LinkSpam #Disavow #Google
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Bing Says Links Still Important

I had to chuckle at this story.

Bing, a small search engine, used by about 15 people at the last count*, has said that links are still important for rankings.

In other news, the sun will rise in the east tomorrow, and set in the west. It will be brighter than the night. 

I am intrigued, however, by where Bing might go with voice search and who they might go there with. 

Click the link to read the revelations of the century.

*The Bing User Group meet every Tuesday in the clubhouse.

#SEO #SEONews #Bing #Links #LinkBuilding
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Google Redirect PageRank Dilution Myth

I’m full of back and forth this week, as Google yet again makes the point that 301 Redirects don’t dilute PageRank.

And yet again, a number of webmasters are keen to decry Google’s message-bearers – and they have yards of stats to “prove” it.

I’m kind of in the ‘Google’s right, but I don’t think they’re being wholly accurate’ camp, which is full of marshmallow, twinkly stars and the like.

Click the link to read about the dilution row rearing its head yet again.

#SEO #SEONews #Redirects #SiteMigrations #SEOMyths
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Google Forecasting Tools Usually Right

I like how one week Google is dissing the algo monitoring tools as scrapers, and the next….

Well, they kind of begrudgingly admit the tools are often right.

Regrettably, though, Google declined to say when the tools are wrong, and by how much, or the updates the tools miss.

Read the insights and recommended actions as a result of this revelation from Google.

#SEO #SEONews #GoogleUpdates #SERP
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TWIS SEO News & Updates 22 Sept 2017

I enjoyed writing this week’s SEO News & Updates.

So much so, I thought I’d share them with you lovely people 😉

This week: Google likes the algo monitoring tools – kinda.

301 redirects don’t dilute PageRank. Or do they.

Bing says links still important. Who Bing?

Google doesn’t use disavow for linkspam. *cough*

This week Google says it doesn’t use click data for search rankings. Sigh.

As well as some toptastic SEO Bits & Pieces.

Read it all right now.

#SEO #SEONews #Redirects #PageRank #Links #Bing #LinkSpam #SERP… Read More