JB’s Digital Update 16th September 2025

Jeremy Beckett2026-04-21T11:51:31+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, SEO News, SEO Tools, SEO Tutorials, Technology & Development, Virtual Chief Marketing Officer|Tags: AI, GEO, Google, Google Maps, Google My Business, Google Search, Microsoft Ads, Podcasts, SEO, TikTok, TikTok Ads, YouTube|

Impressions are making a comeback, YouTube is betting on video podcasts, TikTok swears its Search Ads drive real sales, Google’s tinkering with hotel panels, and the 4 Ps are being rewritten by AI. This week it’s all about measurement, formats, and making sure your marketing mix isn’t stuck in 2015.

JB’s Digital Update 9th September 2025

Jeremy Beckett2026-04-21T11:50:40+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, SEO, SEO News, SEO Tools, SEO Tutorials, Technology & Development, Virtual Chief Marketing Officer|Tags: AI, eCommerce, Email Conversions, Email Marketing, Email Strategy, GEO, Google, Google Search, SEO|

Google flirts with making AI Mode the norm, holiday shoppers expect fewer discounts, AI wins and fails need sharing, email is losing its punch, and GEO joins SEO as the next optimisation frontier. This week: search is shifting, buyers are choosier, and marketers need smarter strategies.

Digital Marketing: The Key to Reaching Customers and Boosting Growth

Jeremy Beckett2026-04-21T20:59:29+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media Management, Technology & Development|Tags: Content Marketing, Content Strategy, Digital Marketing, Google, Keyword Research, SEO, SERP, Social Media|

Digital marketing is essential for reaching customers and driving business growth in the current digital age. A comprehensive digital marketing plan involves employing different components such as email marketing, social media marketing, content marketing, influencer marketing, and search engine marketing. 🌐 📈

A Step-by-Step Guide to Creating a Digital Marketing Plan

Jeremy Beckett2026-04-21T20:59:41+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media Management, Technology & Development|Tags: Content Marketing, Content Strategy, Digital Marketing, Google, Keyword Research, SEO, SERP, Social Media|

🚀 Get ready to conquer the digital world! 🌐 📈 🎉 Get started now and unlock your business's digital potential! Let's make magic happen together. 🌟💼

Release the Monster of Digital Marketing

Jeremy Beckett2026-04-21T20:59:48+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media Management|Tags: Content Marketing, Content Strategy, Digital Marketing, Google, Keyword Research, SEO, SERP, Social Media|

Releasing the monster of digital marketing requires a strategic approach aligned with objectives, targeting the right audience, leveraging engaging content, testing campaigns and staying ahead of the game.

Why SEO is the Foundation of a Holistic Digital Marketing Ecosystem?

Jeremy Beckett2026-04-21T20:59:54+10:00Categories: Digital Marketing & Strategy, SEO, SEO Tutorials|Tags: Google, Keyword Research, SEO, SERP|

SEO is a critical component of digital marketing that helps businesses get discovered online. It increases website traffic, builds brand awareness and enables businesses to understand their target audience better. It is also a cost-effective marketing strategy with potential long-term benefits that far outweighs the initial investment.

Why is SEO Important?

Jeremy Beckett2024-02-17T07:51:52+11:00Categories: Digital Marketing & Strategy, SEO, SEO Tutorials|Tags: Google, Keyword Research, SEO, SERP|

SEO is essential to increase search engine visibility and attract potential customers in the digital age. It helps businesses rank higher in search results, increasing traffic to their website, and allows businesses to connect with their target audience and make their website more user-friendly.

5 Reasons Why You Need JB’s Help with SEO

Jeremy Beckett2023-12-07T19:25:19+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, SEO, SEO Tutorials|Tags: Crawling, Digital Strategy, Indexation, Keyword Research, Page Speed, Redirects, Site Migrations|

We've all been there, we've all stuffed up our SEO at some point or other. But, no matter the situation, it is recoverable. You just need to know who can help with your SEO. That's me.

How You Can Improve Your Page Speed

Jeremy Beckett2022-08-13T17:19:23+10:00Categories: SEO Tutorials, Technology & Development|Tags: Conversions, Page Speed, Revenue, SEO, SEO Tutorials|

What’s this about? Who wants to make more money? Get more conversions? Have more traffic? One of the simplest ways to achieve those things is to improve your page speed. This article tells you how to do it properly by focusing on your infrastructure first. [...]

How to Migrate a Website and Improve Traffic and Rankings

Jeremy Beckett2017-11-29T16:51:06+11:00Categories: SEO Tutorials|Tags: Google Search Console, Redirects, SEO, Site Migrations, XML Sitemaps|

I've never believed that SEO migrations cause traffic and rankings drops. If you approach and execute your SEO website migration correctly and well, you are likely to increase traffic and rankings. I've done it numerous times for big websites and small ones. Generally, the bigger the technical cruft, the bigger the uptick you might see, if you can resolve the issues. Read this tutorial to find out how to do it. #SEO #SiteMigrations #Redirects #GoogleSearchConsole #XMLSitemaps

Local SEO Ranking Factors: Reviews Most Important

Jeremy Beckett2023-12-09T08:02:42+11:00Categories: SEO News, SEO Tutorials|Tags: Link Building, Linking Strategy, Local SEO, Ranking Factors, Review Solicitation, Reviews, SEO, SEO News, Structured Data|

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It's not quite as contentious as another recent study... Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017. #SEO #SEONews #LocalSEO #Reviews #RankingFactors

How to Migrate Your Website from HTTP to HTTPS

Jeremy Beckett2017-09-06T14:32:43+10:00Categories: SEO Tutorials|Tags: HTTPS, Redirects, SEO, Site Migrations|

It's likely you have done the sensible thing of reading my post about how your website needs updating from HTTP to HTTPS, and now want to know how exactly to go about doing it. Like all website migrations, it's not always hard, sometimes it is a bit fiddly. It is exacting and you want to do it right so you don't lose traffic and rankings. I've yet to lose traffic and rankings from a website migration of any size. Read this post for the full guide on how to do it. #SEO #HTTPS #Redirects #SiteMigrations

SEO Website Migration Checklist To Do It Properly

Jeremy Beckett2023-12-11T16:48:09+11:00Categories: SEO Tools, SEO Tutorials, Technology & Development|Tags: Google Search Console, HTTPS, Redirects, Search Rankings, SEO, SEO Tutorials, Site Migrations, Web Dev, Website Security, XML Sitemaps|

I've been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while. I don't understand that. I've done a large number of site migrations and I have never lost traffic or rankings - not once. In fact, the usual state of affairs is that I have gained traffic and rankings. This tutorial covers how I do it, with an Excel checklist into the bargain. #SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS

How to Block Your Staging Server

Jeremy Beckett2017-11-29T09:35:49+11:00Categories: SEO, SEO Tutorials|Tags: Google Search Console, Indexation, Redirects, SEO, Site Migrations, Web Dev|

Click here to discover how to block your staging server from Google's index, and how to remove URLs if it does get indexed. Contact me to get help removing your URLs from Google's index, or preventing your staging and development URLs from getting indexed in the first place. #SEO #SiteMigrations #WebDev #Redirects #Indexation #GoogleSearchConsole

Google Likes Breadcrumb Navigation

Jeremy Beckett2023-12-05T18:32:09+11:00Categories: SEO, SEO Tutorials|Tags: Googlebot, Indexation, Internal Linking, Link Graph, SEO, User Experience, Web Crawling|

Find out why Google Likes Breadcrumbs so much in this post, and read 6 tips on how to implement them for a bit of crawling and ranking love from Google. Doing this could impact your web business. #SEO #Breadcrumbs #InternalLinking #Googlebot

Mobile First Index: Align Your Mobile & Desktop Sites

Jeremy Beckett2018-11-12T13:20:00+11:00Categories: SEO, SEO Tutorials|Tags: Content Strategy, Mobile First, Mobile Friendly, Mobile Search, Mobile Strategy, SEO, Technical SEO, Technology Strategy|

Find out the reasons why you should get your Mobile and Desktop Sites Aligned Now in this post. It is becoming critical that your sites are adjusted to the Mobile First Index before it launches. It could seriously impact your web business. #SEO #MobileFirst #MobileSearch #MobileStrategy

Website Migrations: Google Takes 3 Months To Pick Up Large Site Changes

Jeremy Beckett2024-02-08T07:46:41+11:00Categories: SEO, SEO Tutorials|Tags: Google Index, Google Search Console, Googlebot, Redirects, SEO, Site Migrations, Web Crawling|

Find out why Google Takes 3 Months to Pick Up Large Site Changes in this post. If you are planning a large site move you need to know this in advance as it could impact your web business. #SEO #SiteMigrations #Googlebot

Google Posts Goes Live in Google My Business

Jeremy Beckett2023-12-07T15:34:25+11:00Categories: SEO, SEO Tutorials|Tags: Conversions, Google My Business, Google Posts, Local SEO, Revenue, SEO|

Discover the actions to take to implement Google Posts in Google My Business and the benefits implementing Google Posts could have in your web business (Hint: Linkable Calls To Action & Buttons). #SEO #GooglePosts #GoogleMyBusiness

Google My Business: How To Fix Listings

Jeremy Beckett2024-02-08T06:17:47+11:00Categories: SEO, SEO Tutorials|Tags: Google My Business, Local SEO, SEO|

Read this thought-piece and insights into the ways of Fixing Google My Business Listings in this post from Belmore Digital and ways these insights and local SEO listings fixes could impact your web business. #SEO #LocalSEO #GoogleMyBusiness

The State of SEO in Mid 2017

Jeremy Beckett2018-11-01T09:47:26+11:00Categories: SEO, SEO Tutorials|Tags: Artificial Intelligence, Content Quality, Local SEO, Mobile Search, SEO, Technical SEO|

Discover the 5 major factors driving SEO, and organic search, at the mid-point of 2017 and understand where Google and others will push the market over the next 12-18 months. It covers the Mobile First Index; AI & Machine Learning; Content Quality; Technical SEO; and Local SEO. #SEO #MobileSearch #LocalSEO #TechnicalSEO #ArtificialIntelligence

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