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All content related to SEO Tutorials. These really are some great tutorials for how to be an expert SEO.

How to Migrate a Website and Improve Traffic and Rankings

2017-11-29T16:51:06+11:00Categories: SEO Tutorials|Tags: , , , , |

I've never believed that SEO migrations cause traffic and rankings drops. If you approach and execute your SEO website migration correctly and well, you are likely to increase traffic and rankings. I've done it numerous times for big websites and small ones. Generally, the bigger the technical cruft, the bigger the uptick you might see, if you can resolve the issues. Read this tutorial to find out how to do it. #SEO #SiteMigrations #Redirects #GoogleSearchConsole #XMLSitemaps

Local SEO Ranking Factors: Reviews Most Important

2018-10-19T13:57:31+11:00Categories: SEO News, SEO Tutorials|Tags: , , , , , , , , |

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors.  Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It's not quite as contentious as another recent study... Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017. #SEO #SEONews #LocalSEO #Reviews #RankingFactors

How to Migrate Your Website from HTTP to HTTPS

2017-09-06T14:32:43+10:00Categories: SEO Tutorials|Tags: , , , |

It's likely you have done the sensible thing of reading my post about how your website needs updating from HTTP to HTTPS, and now want to know how exactly to go about doing it. Like all website migrations, it's not always hard, sometimes it is a bit fiddly. It is exacting and you want to do it right so you don't lose traffic and rankings. I've yet to lose traffic and rankings from a website migration of any size. Read this post for the full guide on how to do it. #SEO #HTTPS #Redirects #SiteMigrations

SEO Website Migration Checklist To Do It Properly

2018-10-19T14:05:42+11:00Categories: SEO Tools, SEO Tutorials, Technology & Development|Tags: , , , , , , , , , |

I've been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while. I don't understand that. I've done a large number of site migrations and I have never lost traffic or rankings - not once. In fact, the usual state of affairs is that I have gained traffic and rankings. This tutorial covers how I do it, with an Excel checklist into the bargain. #SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS

How to Block Your Staging Server

2017-11-29T09:35:49+11:00Categories: SEO, SEO Tutorials|Tags: , , , , , |

Click here to discover how to block your staging server from Google's index, and how to remove URLs if it does get indexed. Contact me to get help removing your URLs from Google's index, or preventing your staging and development URLs from getting indexed in the first place. #SEO #SiteMigrations #WebDev #Redirects #Indexation #GoogleSearchConsole

Mobile First Index: Align Your Mobile & Desktop Sites

2018-11-12T13:20:00+11:00Categories: SEO, SEO Tutorials|Tags: , , , , , , , |

Find out the reasons why you should get your Mobile and Desktop Sites Aligned Now in this post. It is becoming critical that your sites are adjusted to the Mobile First Index before it launches. It could seriously impact your web business. #SEO #MobileFirst #MobileSearch #MobileStrategy

The State of SEO in Mid 2017

2018-11-01T09:47:26+11:00Categories: SEO, SEO Tutorials|Tags: , , , , , |

Discover the 5 major factors driving SEO, and organic search, at the mid-point of 2017 and understand where Google and others will push the market over the next 12-18 months. It covers the Mobile First Index; AI & Machine Learning; Content Quality; Technical SEO; and Local SEO. #SEO #MobileSearch #LocalSEO #TechnicalSEO #ArtificialIntelligence

Basic SEO Guide

2018-10-21T09:16:26+11:00Tags: , , , , , , , , , |

Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy […]

Basic SEO Page Inclusions & Structure

2018-10-21T08:56:22+11:00Tags: , , , , , , , |

Basic SEO Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not [...]

Basic SEO Information Architecture

2018-10-19T15:19:57+11:00Tags: , , , , , , , |

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it [...]

Basic SEO Content Planning

2018-10-19T14:52:49+11:00Tags: , , , , , , , |

Basic SEO Content Planning  Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to [...]

Basic SEO Link Building & Web Mentions

2018-10-21T09:04:34+11:00Tags: , , , , , , |

Basic SEO Link Building – Introduction Basic link building and generating external links to a website are the lifeblood of the internet, with mentions a close second. Building links and giving links is key to any website’s organic reach, demonstration of expertise and acquisition of authority. This guide will introduce [...]

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