Basic SEO Guides Heading Tags

Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, H2, H3 and H4 #SEOGuides… Read More


Basic SEO Guides Meta Tags

Basic SEO Meta Tags – An Introduction Basic SEO meta tags are sometimes thought of as all that is needed for good SEO rankings. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a page is indexed. This page… Read More


Basic SEO Guides XML Sitemaps

Basic XML Sitemaps – An Introduction Having at least one XML Sitemap is extremely important these days in alerting Google and other engines to the availability of quality content from them to find, crawl and index. They are not hugely complex, should be automated, and are an easy win. #SEOGuides #SEOStrategy #XMLSitemaps #Googlebot… Read More


Basic SEO Guides Robots.txt

Basic Robots.txt – An Introduction: This page gives an basic introduction to basic robots.txt, its usefulness for SEO, Google rankings and how to construct one. #SEOGuides #SEOStrategy #Robotstxt #Googlebot… Read More


Basic SEO Guides Google Search Console

Basic Google Search Console – An Introduction Google Search Console is a fundamental element of any SEO project or task. It provides basic or detailed information regarding how your site is indexed by Google and if Google finds any issues with your site. #SEOGuides #SEOStrategy #GoogleSearchConsole… Read More


Basic SEO Guides Setting Goals & Monitoring

Basic SEO Goal Setting & Monitoring – An Introduction Once you have read and understood this page, you will have got a handle on the first steps of Basic SEO and the importance to success of basic goal setting and monitoring their outcomes. #SEOGuides #SEOStrategy #DigitalKPIs… Read More


Basic SEO Guides Competitor Research

Basic SEO Competitor Analysis – An Introduction Doing basic competitor analysis before starting any SEO web build is vital. Getting this right enables a shortcut to what’s important to the search engine ranking factors for the target market, and what users are likely to like, as well as a shortcut to understanding the scale, or… Read More


Basic SEO Guides Keyword Research

Basic SEO Keyword Research – An Introduction Keyword research, even in a basic form, is the cornerstone of any SEO campaign, or content planning. Get it right and you will see invaluable insights into what your users want to find out about. You will also be able to use it to structure information architecture, internal… Read More


Find Crawl Index

Find Crawl Index focuses on the key SEO ranking factors which Google uses to rank websites, but can generally be applied to most search engines. If you understand what search engines want to do with their resources and what they want to surface to their users, then you can start to get a handle on delivering it… Read More