Social Media

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All content about Social Media and ways to use it organically to enhance digital marketing efforts.

Unlocking the Power of Content: A Comprehensive Guide to Creating an Effective Content Strategy and Creation Plan for Your Business

2023-06-05T15:09:03+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, SEO, Social Media|Tags: , , , , , , , , , , , , , , , |

πŸ“ Content is more than just words; it's the key to capturing your audience's attention. But how do you create a content strategy that resonates with your target customers? Let us guide you through the process with our comprehensive article! ✨

How to Create a Successful Paid Social or PPC Campaign

2023-05-25T19:39:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Unlock the secrets to a successful paid social or PPC campaign! πŸš€βœ¨ A well-executed campaign can drive traffic, boost conversions, and grow your business. Remember, marketing is an ongoing journey of evaluation and adaptation. πŸ“ŠπŸ’ͺ

The Power of Paid Socials and PPC in Digital Marketing

2023-05-25T18:25:31+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Harness the power of Paid Socials and PPC for digital marketing success! πŸš€πŸ’₯ Target your audience with precision, reaching them based on demographics, interests, and location. Get ahead in search engine results by using strategic keywords. 🎯✨

JB’s Digital Update 30th May 2023

2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , |

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

Mastering Paid Social and PPC: A Complete Guide to Boost Your Business

2023-05-25T06:48:28+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

πŸš€ Boost your business with Paid Social and PPC advertising! πŸ“ˆ Reach customers faster and more effectively with targeted ads on social media and search engines. 🎯✨

Digital Marketing: The Key to Reaching Customers and Boosting Growth

2023-06-05T14:37:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: , , , , , , , |

Digital marketing is essential for reaching customers and driving business growth in the current digital age. A comprehensive digital marketing plan involves employing different components such as email marketing, social media marketing, content marketing, influencer marketing, and search engine marketing. 🌐 πŸ“ˆ

A Step-by-Step Guide to Creating a Digital Marketing Plan

2023-05-21T21:09:45+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: , , , , , , , |

πŸš€ Get ready to conquer the digital world! 🌐 πŸ“ˆ πŸŽ‰ Get started now and unlock your business's digital potential! Let's make magic happen together. πŸŒŸπŸ’Ό

Release the Monster of Digital Marketing

2023-05-21T21:11:33+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media|Tags: , , , , , , , |

Releasing the monster of digital marketing requires a strategic approach aligned with objectives, targeting the right audience, leveraging engaging content, testing campaigns and staying ahead of the game.

JB’s Digital Update 17th May 2023

2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , |

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 10th Jan 2023

2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , |

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s Digital Update 20th Dec 2022

2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: , , , , , , , , , , , |

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

7 Essential Digital Marketing Strategies

2022-12-19T20:32:30+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media|Tags: , , |

If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.Β 

JB’s Digital Update 13th Dec 2022

2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

What’s the best social platform for your products & services?

2022-12-08T09:36:23+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, Social Media|Tags: , , , , , , , , , , , |

As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!

JB’s Digital Update 22nd Nov 2022

2022-11-23T10:24:15+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.

JB’s Digital Update 15th Nov 2022

2022-11-15T17:34:55+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , |

YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.

JB’s Digital Update 8th Nov 2022

2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

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