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JB’s Digital Update 10th Jan 2023

2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , |

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s Digital Update 20th Dec 2022

2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: , , , , , , , , , , , |

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

7 Essential Digital Marketing Strategies

2022-12-19T20:32:30+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media|Tags: , , |

If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns. 

JB’s Digital Update 13th Dec 2022

2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

What’s the best social platform for your products & services?

2022-12-08T09:36:23+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, Social Media|Tags: , , , , , , , , , , , |

As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!

JB’s Digital Update 22nd Nov 2022

2022-11-23T10:24:15+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.

JB’s Digital Update 15th Nov 2022

2022-11-15T17:34:55+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , |

YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.

JB’s Digital Update 8th Nov 2022

2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

Twitter Doubles Tweet Length

2017-11-16T22:17:36+11:00Categories: SEO News, Social Media|Tags: , , , , |

Who doesn't love Twitter? That rambunctious well of pithy brevity and censorious outrage has just doubled tweet length, causing social media marketers to urgently rewrite six-month's worth of tweets which were calendared in Hootsuite. There are other things you need to do. Read the post for key actions and follow me on Twitter: @BelmoreDigital. This is an extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #SocialMedia #Twitter #ContentMarketing

Food Ordering Comes To Facebook

2017-10-28T20:23:32+11:00Categories: SEO News, Social Media|Tags: , , , |

I kinda like the thought that I can order my dinner through Facebook (if I was in the US). Although, I'm not so sure I want Facebook knowing what I have for dinner - that's Insta, so maybe the same thing, ultimately. Facebook is continuing its slow turn into WeChat. It has way more users, but much less "complete life" functionality. It must wish it could own that much data about its users. Read this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #Facebook #SocialMedia

Digital Things of Interest 29 August 2017

2017-08-29T16:19:57+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 29 August 2017, which includes these exciting entities: - Even Big Corp PLC makes horrendous marketing and data mistakes; - Too much fake news on social media makes your eyes bleed* ; - Fun advice for newbie designers (wear a shirt, just once); - I ghosted my ex - bit of a tale this one. - * Honest, it does! #BigData #DigitalMarketing #FakeNews #SocialMedia #WebDesign #ModernLife

Facebook is Dead

2017-08-29T15:46:57+10:00Categories: Digital Marketing, Social Media|Tags: , , , , , |

Facebook may not know it yet, but it is dead. It's the condemned man; it's the walking dead; it's plugged in to the machine that goes bing. It's only just started having a little thrash around as the rage against the dying of the light starts to simmer, but if you look closely, you can see the signs. Unless there is a miracle cure, Facebook will not be here by the end of the 2020s, maybe the mid-2020s, possibly even the early 2020s. Web declines have historically been precipitous, swift and terminal. Read why Facebook is dead now. #Facebook #SocialMedia #Instagram #NewsFeed #Innovation #DigitalMarketing

Digital Things of Interest 24 August 2017

2017-08-24T14:35:25+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , , |

Read these Digital Things of Interest for 24 August 2017, which includes the following fabulous foibles: - Shocking news the people will give up their privacy for a slice of pizza; - The revelation that Amazon basically owns Seattle; - A geeky look at the UX design of the credit card payment form; - Facebook adding publisher logos to news links to combat fake news. #SocialMedia #Facebook #FakeNews #DataPrivacy #Amazon #UX #WebDesign

Digital Things of Interest 23 August 2017

2017-08-23T11:53:55+10:00Categories: Digital Marketing, Social Media, Technology & Development, Things of Interest|Tags: , , , , |

Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: - A report on how Earned Media drives lead gen and consumer trust ; - Notes on Twist a new comms and collaboration app from the makers; - Interesting reading on when your brain peaks at learning and applying knowledge; - News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning

Digital Things of Interest 22 August 2017

2017-08-22T11:47:53+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Click to read these Digital Things of Interest for 22 August 2017, which includes: - The rise of fraud in influencer marketing; - Fairfax Media's new commercial digital strategy; - A quick look at some dangerous digital design trends; - 5 productivity tips from proper procrastinators #DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement

Digital Things of Interest 18 August 2017

2017-08-17T17:18:24+10:00Categories: Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 18th August 2017, which includes the following exceptional entities: - Facebook Watch copying YouTube; - LinkedIn's new "Connection Active" feature; - Great article about when to use Web Fonts; - A great geeky page about keyboards through time. #Facebook #LinkedIn #SocialMedia #WebFonts #UserExperience #GeekStuff

Digital Things of Interest 16 August 2017

2017-08-17T17:20:55+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 16 August 2017, which includes: - Facebook acquiring a German video specialist, possibly for AR; - Snippets from Deloitte's Mobile Consumer Survey; - How a Single Word Drove 161% CTR improvement; - News that IoT smart locks have been borked by an OTA update. Oops. #Facebook #MobilePhones #Conversions #IOT #AugmentedReality #GrowthHacking

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