Technology & Development Category - Belmore Digital: Expert SEO & Digital Marketing Consulting

How to Create a Successful Paid Social or PPC Campaign

Dianne Krizzel Torres2023-05-25T19:39:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

Unlock the secrets to a successful paid social or PPC campaign! 🚀✨ A well-executed campaign can drive traffic, boost conversions, and grow your business. Remember, marketing is an ongoing journey of evaluation and adaptation. 📊💪

The Power of Paid Socials and PPC in Digital Marketing

Dianne Krizzel Torres2023-05-25T18:25:31+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

Harness the power of Paid Socials and PPC for digital marketing success! 🚀💥 Target your audience with precision, reaching them based on demographics, interests, and location. Get ahead in search engine results by using strategic keywords. 🎯✨

JB’s Digital Update 30th May 2023

Jeremy Beckett2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Artificial Intelligence, Bing, ChatGPT, Google Ads, Google Search, Marketing Budgets, Performance Max|

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

Mastering Paid Social and PPC: A Complete Guide to Boost Your Business

Dianne Krizzel Torres2023-05-25T06:48:28+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google My Business, Google Updates, LinkedIn, Meta, Metaverse, SEO, Social Media, Technology Strategy, Web Dev|

🚀 Boost your business with Paid Social and PPC advertising! 📈 Reach customers faster and more effectively with targeted ads on social media and search engines. 🎯✨

JB’s Digital Update 23rd May 2023

Jeremy Beckett2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: Amazon, Artificial Intelligence, Content Quality, Email Strategy, Google Ads, Google Bard, Keyword Research, Market Research|

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

Digital Marketing: The Key to Reaching Customers and Boosting Growth

Dianne Krizzel Torres2023-06-05T14:37:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: Content Marketing, Content Strategy, Digital Marketing, Google, Keyword Research, SEO, SERP, Social Media|

Digital marketing is essential for reaching customers and driving business growth in the current digital age. A comprehensive digital marketing plan involves employing different components such as email marketing, social media marketing, content marketing, influencer marketing, and search engine marketing. 🌐 📈

A Step-by-Step Guide to Creating a Digital Marketing Plan

Dianne Krizzel Torres2023-05-21T21:09:45+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: Content Marketing, Content Strategy, Digital Marketing, Google, Keyword Research, SEO, SERP, Social Media|

🚀 Get ready to conquer the digital world! 🌐 📈 🎉 Get started now and unlock your business's digital potential! Let's make magic happen together. 🌟💼

JB’s Digital Update 17th May 2023

Jeremy Beckett2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Artificial Intelligence, Automation, Data Privacy, Facebook, Google Ads, Google Analytics, Lighthouse, Metaverse, Page Speed|

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 20th Dec 2022

Jeremy Beckett2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Digital Technology, eCommerce, Facebook, Google, Google My Business, Google Updates, Link Spam, LinkedIn, Local SEO, Meta, Metaverse, Technology Strategy|

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 13th Dec 2022

Dianne Krizzel Torres2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: Amazon, App Strategy, Avatar, Digital Marketing, Digital Technology, eCommerce, Facebook, Google, LinkedIn, Meta, Metaverse, Social Media, Technology Strategy, Twitter, Web Dev, WhatsApp|

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

Dianne Krizzel Torres2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: App Strategy, Artificial Intelligence, Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Fake Reviews, Metaverse, Reviews, SEO, Social Media, Technical SEO, Technology Strategy, Web Design, Web Dev|

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

JB’s Digital Update 4th Nov 2022

Jeremy Beckett2022-11-04T14:05:21+11:00Categories: Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Facebook, Google, Google Updates, Twitter|

What a week it was! Google span update, Facebook money woes, Elon buys Twitter, Kanye buys Parler, and YouTube & Netflix raise prices. Phew.

Google Dumping AJAX JavaScript Crawling Scheme

Jeremy Beckett2022-08-13T17:19:12+10:00Categories: SEO News, Technology & Development|Tags: AJAX, Googlebot, JavaScript, Page Speed, SEO, SEO News, Technical SEO, User Experience|

What’s this about Google, Ajax and JavaScript? Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. [...]

How You Can Improve Your Page Speed

Jeremy Beckett2022-08-13T17:19:23+10:00Categories: SEO Tutorials, Technology & Development|Tags: Conversions, Page Speed, Revenue, SEO, SEO Tutorials|

What’s this about? Who wants to make more money? Get more conversions? Have more traffic? One of the simplest ways to achieve those things is to improve your page speed. This article tells you how to do it properly by focusing on your infrastructure first. [...]

Python SEO Website 404 Checker

Jeremy Beckett2022-10-11T12:16:26+11:00Categories: SEO Tools, Technology & Development|Tags: Python, Redirects, SEO, SEO Tools, Technical SEO, User Experience, Web Dev|

What’s this about a Python Website 404 Checker? I hate wasting time doing the same thing over and over and over again*. So I wrote this little python tool to check for a 404 Header Response for a made-up URL on a domain to save [...]

HTTP to HTTPS Website Update Required Due To Chrome 62

Jeremy Beckett2017-09-07T11:43:06+10:00Categories: SEO, Technology & Development|Tags: Data Privacy, HTTPS, Redirects, SEO, Site Migrations, Website Security|

I want to help people deal with the upcoming Google Chrome update. If your website is served on HTTP, you need to ensure it is served via HTTPS by October 17th 2017. Google Chrome v62 will mark URLs served via HTTP as "Not Secure" when a user enters data into a form. In Incognito mode, the URL will be marked as Not Secure when the page is loaded. This will affect your website's conversions, revenue and lower the user's trust in your brand / site / service / product. #SEO #HTTPS #Redirects #SiteMigrations #WebsiteSecurity #DataPrivacy

SEO Website Migration Checklist To Do It Properly

Jeremy Beckett2018-10-19T14:05:42+11:00Categories: SEO Tools, SEO Tutorials, Technology & Development|Tags: Google Search Console, HTTPS, Redirects, Search Rankings, SEO, SEO Tutorials, Site Migrations, Web Dev, Website Security, XML Sitemaps|

I've been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while. I don't understand that. I've done a large number of site migrations and I have never lost traffic or rankings - not once. In fact, the usual state of affairs is that I have gained traffic and rankings. This tutorial covers how I do it, with an Excel checklist into the bargain. #SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS

Digital Things of Interest 23 August 2017

Jeremy Beckett2017-08-23T11:53:55+10:00Categories: Digital Marketing, Social Media, Technology & Development, Things of Interest|Tags: Digital Marketing, Facebook, Facebook Video, Learning, Productivity|

Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: - A report on how Earned Media drives lead gen and consumer trust ; - Notes on Twist a new comms and collaboration app from the makers; - Interesting reading on when your brain peaks at learning and applying knowledge; - News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning

Google Advises SEOs To Teach JS Devs

Jeremy Beckett2017-08-17T17:19:49+10:00Categories: SEO, Technology & Development|Tags: JavaScript, Knowledge Sharing, SEO, Web Dev|

Read the mildly surprising news that Google is advising SEOs to teach JS devs, and the kerfuffle that followed. JS is just not giving up and going away, but people said that about Adobe Flash, and look how that turned out. Contact me to chat about how to ensure JS and SEO play nicely together. #SEO #JavaScript #WebDev #KnowledgeSharing

Web Rendering Service: Google Reveals How It Works

Jeremy Beckett2018-10-19T14:24:36+11:00Categories: SEO, SEO News, SEO Tools, Technology & Development|Tags: Google Index, Googlebot, JavaScript, SEO, Web Crawling, Web Rendering|

Read this guide on how Googlebot's Web Rendering Service works, and tips on how to set up your website to be easily crawled and indexed by it. Contact me to discuss how best to get your content into a state where it can be Found, Crawled and Indexed - that is critical for surfacing in SERPs. #SEO #Googlebot #WebCrawling #GoogleIndex