Technology & Development

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All content about digital Technology & Development. The main areas under consideration are systems, software & infrastructure to provide a great digital platform from which to market organically, and technology from the perspective of users and how they interact with it.

JB’s Digital Update 20th Dec 2022

2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: , , , , , , , , , , , |

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 13th Dec 2022

2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

Google Dumping AJAX JavaScript Crawling Scheme

2022-08-13T17:19:12+10:00Categories: SEO News, Technology & Development|Tags: , , , , , , , |

What’s this about Google, Ajax and JavaScript?  Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. [...]

HTTP to HTTPS Website Update Required Due To Chrome 62

2017-09-07T11:43:06+10:00Categories: SEO, Technology & Development|Tags: , , , , , |

I want to help people deal with the upcoming Google Chrome update. If your website is served on HTTP, you need to ensure it is served via HTTPS by October 17th 2017. Google Chrome v62  will mark URLs served via HTTP as "Not Secure" when a user enters data into a form. In Incognito mode, the URL will be marked as Not Secure when the page is loaded. This will affect your website's conversions, revenue and lower the user's trust in your brand / site / service / product. #SEO #HTTPS #Redirects #SiteMigrations #WebsiteSecurity #DataPrivacy

SEO Website Migration Checklist To Do It Properly

2018-10-19T14:05:42+11:00Categories: SEO Tools, SEO Tutorials, Technology & Development|Tags: , , , , , , , , , |

I've been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while. I don't understand that. I've done a large number of site migrations and I have never lost traffic or rankings - not once. In fact, the usual state of affairs is that I have gained traffic and rankings. This tutorial covers how I do it, with an Excel checklist into the bargain. #SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS

Digital Things of Interest 23 August 2017

2017-08-23T11:53:55+10:00Categories: Digital Marketing, Social Media, Technology & Development, Things of Interest|Tags: , , , , |

Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: - A report on how Earned Media drives lead gen and consumer trust ; - Notes on Twist a new comms and collaboration app from the makers; - Interesting reading on when your brain peaks at learning and applying knowledge; - News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning

Google Advises SEOs To Teach JS Devs

2017-08-17T17:19:49+10:00Categories: SEO, Technology & Development|Tags: , , , |

Read the mildly surprising news that Google is advising SEOs to teach JS devs, and the kerfuffle that followed. JS is just not giving up and going away, but people said that about Adobe Flash, and look how that turned out. Contact me to chat about how to ensure JS and SEO play nicely together. #SEO #JavaScript #WebDev #KnowledgeSharing

Web Rendering Service: Google Reveals How It Works

2018-10-19T14:24:36+11:00Categories: SEO, SEO News, SEO Tools, Technology & Development|Tags: , , , , , |

Read this guide on how Googlebot's Web Rendering Service works, and tips on how to set up your website to be easily crawled and indexed by it. Contact me to discuss how best to get your content into a state where it can be Found, Crawled and Indexed - that is critical for surfacing in SERPs. #SEO #Googlebot #WebCrawling #GoogleIndex

Digital ToI 24 July 2017

2017-07-24T13:17:25+10:00Categories: Digital Marketing, Social Media, Technology & Development, Things of Interest|Tags: , , , |

Read today's Digital Things of Interest for 24 July 2017 which includes: - Three Common Content Promotion Mistakes; - Zuck Using FB Stories on his Non-Presidential Tour; - Designers Prototyping & Usability Testing within 40 Hours; - Tech Giants Showing Russians their code. #ContentMarketing #Facebook #WebDesign #InternetSecurity

Mobile First Index: Hidden Content will be fine says Google

2018-11-13T15:30:25+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Google has claimed that hidden content will be fine under the looming Mobile First Index. I can't see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy

Millennials Shopping on Voice Devices

2018-11-13T15:19:52+11:00Categories: Digital Marketing, SEO, Technology & Development|Tags: , , , , , |

A recent report from Walker Sands has shown that 43% of millennials have shopped in some way via a voice controlled device. It's an interesting stat! Read a summary and some thoughts on the future of voice devices and voice search in this post. If you would like to discuss ways voice devices and voice search could impact your web business, please feel free to contact me. #VoiceDevices #VoiceSearch #DigitalTechnology #TechnologyStrategy

Google For Jobs Goes Live

2018-11-12T13:10:30+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Read the 9 things you should be doing to deal with the release of the brand-new Google For Jobs in SERPs and the ways to implement and manage it all, including the joys of Structured Data and XML Sitemaps. I'm not certain it brings great user benefits yet. #SEO #GoogleJobs #StructuredData #GoogleSearch

Mobile First Index Is Not Mobile Friendly

2018-11-12T13:07:35+11:00Categories: SEO, Technology & Development|Tags: , , , , , , |

With Google's Mobile First Index looming, it really is time to get your mobile websites fully in order. Just being mobile friendly is not enough and, unless Google backflips completely, you need to get ahead of the game on this one. Click the link to read why Google's Mobile First Index is not Mobile Friendly. #SEO #MobileFirst #MobileSearch #PageSpeed

Mobile First Index Won’t Hit Until 2018

2018-11-12T12:54:33+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , , |

In this free thought-piece, you can read actionable insights into the reasons for Google's Mobile First Index not hitting until 2018, and what to do about the ways the looming Mobile First Index could impact your website. Even though Google are delaying and back-tracking, you still need to take action. #SEO #MobileFirst #MobileSearch #GoogleUpdates

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