It’s all money, money, money this week with X and Meta going pay-to-play in different ways; Google upsetting some people with auto GA4 setup before bringing it home with a handy ecommerce report; and finally some useful insights on Landing Page Optimisation from the Think with Google team, just in time for the Spending Season. Good stuff to read / watch / listen to. Check it out now.
Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!
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In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!
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In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)
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