As a Conversions & CRO expert, one of the most crucial steps in optimising a website is understanding the different types of conversions. A conversion occurs when someone takes the desired action on a website, such as filling out a form, making a purchase, or requesting a consultation. But did you know that there are multiple types of conversions? Let’s dive in and explore the different types of conversions!

Micro Conversions:

These are small actions that users take that lead up to a macro conversion. Some examples of micro conversions include signing up for a newsletter, clicking on a product page, or adding items to a cart. These actions show that a user is interested in your product or service and may be more likely to make a purchase.

Macro Conversions:

These are the ultimate goal of your website and typically involve a transaction. Examples include making a purchase, booking an appointment, or filling out a form. Macro conversions are the primary metric to track when evaluating a websiteโ€™s overall success.

Email Conversions:

Email marketing is an effective way to reach customers. The goal of email conversions is to turn subscribers into customers by moving them through the sales funnel. Examples of email conversions include clicking on a link to a product or service, signing up for a free trial, or downloading a resource.

Phone Call Conversions:

For businesses that rely heavily on phone calls, tracking phone call conversions is essential. These conversions occur when a user calls your business and provides valuable information or makes a purchase.

Social Media Conversions:

Social media is a powerful tool for businesses to connect with customers. Social media conversions occur when a user engages with a social media post, clicks on a link, or shares content.


It’s important to note that a successful website should track and optimise for all types of conversions, not just macro conversions. By understanding which types of conversions are important to your business and optimising your website for those actions, you can improve your customer experience and ultimately increase sales and revenue.
According to the latest data from Hubspot, 84% of marketers say that improving their website’s conversion rates is a top priority. With so many different types of conversions to track, it’s important to have a solid understanding of what each type of conversion means and how it impacts your website’s overall success.
Optimising your website for conversions is a critical component of any successful digital marketing strategy. By understanding the different types of conversions and tracking data to measure their success, businesses can improve their customer experience, increase sales, and ultimately grow their bottom line. Dive into the world of conversions! Join the league by clicking the button below.