Step 1: Set up a Google Analytics account
Just like before, head over to the Google Analytics website and sign up for a free account.
Step 2: Install the Google Analytics tracking code
Same song, second verse. Once you’ve got your account set up, you’ll need to install the GA4 tracking code on your website. Do this by copying the tracking code and pasting it into the header of your website.
Step 3: Set up events
Here’s where things change. In GA4, you’ll be setting up “events” instead of “goals”. An event is a user’s interaction with your website that can be measured independently from a webpage or screen load. Like if a customer adds an item to their cart, that’s an event!
To set up an event in GA4, go to the “Events” section in your GA4 property and click “Create Event.” Follow the prompts to set up your event.
Step 4: Mark events as conversions
After you’ve set up your events, you can choose which ones are important enough to be counted as “conversions”. Simply go to the “Conversions” section in your GA4 property, find the event you want to mark as a conversion, and flip the switch to “on”.
Step 5: View your conversion data
Ready for the fun part? Once you’ve got your events and conversions set up, you can view your conversion data in the “Engagement -> Conversions” section of your GA4 property. Here, you’ll see how many conversions you’ve had, your conversion rate, and other valuable insights.