If you have a website, blog or an online store, then you might have heard the term “conversion” thrown around. But what does it really mean and how can you track it? This article will give you a clear understanding of what a conversion is and how tracking your conversions is key to any successful digital marketing strategy.

What is a Conversion?

Simply put, a conversion is when a visitor to your website takes a desired action. The desired action could be anything from making a purchase, filling out a lead form, subscribing to your newsletter or even just spending a specific amount of time on your website.

The conversion rate is the percentage of visitors who take the desired action. Tracking your conversion rate is important because if you have a low conversion rate, it means that people are not doing what you want them to do on your website, and therefore, your website might not be fulfilling its goals.

Why should you track conversions?

Conversion tracking is essential because it provides you with valuable insights into the effectiveness of your marketing campaigns. It allows you to see what works and what doesn’t and enables you to make informed decisions about how to optimise your website to get more conversions.

Additionally, by tracking conversions, you can attribute the source of the conversion to a specific marketing campaign. For example, you can see which social media platform or ad campaign drove the most conversions, and then you can adjust your budget accordingly. This helps you to optimise your marketing budget, and make better-informed decisions about how to allocate your resources.

How to Track Conversions?

Now that you understand what a conversion is and why it’s important to track it, let’s look at how to track conversions.
There are various ways to track conversions, but the most common and straightforward method is to use Google Analytics. Google Analytics is a free web analytics tool that tracks and reports website traffic.
Here are the steps to set up conversion tracking with Google Analytics:

Step 1: Set up a Google Analytics account

Just like before, head over to the Google Analytics website and sign up for a free account.

Step 2: Install the Google Analytics tracking code

Same song, second verse. Once you’ve got your account set up, you’ll need to install the GA4 tracking code on your website. Do this by copying the tracking code and pasting it into the header of your website.

Step 3: Set up events

Here’s where things change. In GA4, you’ll be setting up “events” instead of “goals”. An event is a user’s interaction with your website that can be measured independently from a webpage or screen load. Like if a customer adds an item to their cart, that’s an event!
To set up an event in GA4, go to the “Events” section in your GA4 property and click “Create Event.” Follow the prompts to set up your event.

Step 4: Mark events as conversions

After you’ve set up your events, you can choose which ones are important enough to be counted as “conversions”. Simply go to the “Conversions” section in your GA4 property, find the event you want to mark as a conversion, and flip the switch to “on”.

Step 5: View your conversion data

Ready for the fun part? Once you’ve got your events and conversions set up, you can view your conversion data in the “Engagement -> Conversions” section of your GA4 property. Here, you’ll see how many conversions you’ve had, your conversion rate, and other valuable insights.


Why Choose Belmore Digital’s Conversions and Conversion Rate Optimisation (CRO) Services?

At Belmore Digital, we offer a range of conversions and conversion rate optimisation (CRO) services to help you increase your conversion rate and grow your business online. Here are some of the reasons why you should choose our services:


Our expert, Jeremy Beckett, has extensive experience in digital marketing and CRO, and has helped numerous businesses increase their conversion rates and achieve their online goals.

Customised strategies

We understand that every business is unique, which is why we create customised strategies tailored to your specific needs and goals.

Proven results

Our strategies are data-driven and highly effective. We have a proven track record of increasing conversions and improving website performance for our clients.

Ongoing support

We provide ongoing support to ensure that your website continues to perform at its best. We monitor your website’s performance and make adjustments as needed to ensure that you are getting the best possible results.
Conversion tracking is an essential aspect of any successful digital marketing strategy. By tracking your conversions, you can gain valuable insights into the effectiveness of your marketing campaigns and make informed decisions about how to optimise your website for maximum conversions.
At Belmore Digital, we offer a range of conversions and CRO services to help you increase your conversion rate and grow your business online. With our experience, customised strategies, proven results, and ongoing support, we are the best choice for businesses looking to improve their online performance. So, if you want to take your website’s performance to the next level, contact us today to learn more about how we can help you.