I thought it would be really useful to give a brief overview to two key roles I am able to help businesses with, as I spend most of my time navigating pathways between digital and marketing teams, while talking to the c-suite 😊

Feel free to ping me at any time to discuss me becoming your Virtual Chief Digital Officer (vCDO) or Virtual Chief Marketing Officer (vCMO).

vCDO (Virtual Chief Digital Officer)

A virtual Chief Digital Officer (vCDO) is a critical role in many businesses today. As a vCDO, I will help you:

  • Craft an effective digital strategy and implement it;
  • Start up, reach new customers, launch new products;
  • Transform teams and processes to meet business objectives;
  • Build team capacity and knowledge;
  • Manage cashflow by being a flexible, cost-effective, virtual member of the executive team.
What is a Virtual Chief Digital Officer?

What is my virtual Chief Digital Officer service?

As a virtual chief digital officer (vCDO) I have an executive-level position that oversees all aspects of a company’s digital presence, from training and enabling the team to transforming technology and processes. I work with other members of the executive team to make sure that the company’s digital strategy supports its overall business goals.

In a virtual chief digital officer role, I am responsible for a wide range of tasks related to a company’s online presence. This may include online marketing and revenue generation, website management, ecommerce, business processes and social media. I work with the marketing team to create effective online marketing campaigns, manage website or app development and deployment and design, oversee ecommerce and monetisation operations, as well as develop social media strategies that will reach and engage customers, and promote the brand. This is a challenging but essential role in today’s digitally connected world.

Why am I a successful virtual Chief Digital Officer?

First and foremost, I have a deep understanding of how digital works and am able to create effective strategies that can reach customers online. I am able to manage technology, apps and websites content and deployment in a way that makes life relatively easy for the team and customers to engage. Additionally, I am well-versed in ecommerce and monetisation operations and know how to drive sales and revenue through direct and indirect online channels. Finally, I have a strong understanding of social media and how to use it to engage customers and build relationships with them. A successful vCDO, like me, is someone who wears many hats and has a wide range of skills.

When do you want to consider hiring me as a virtual Chief Digital Officer?

First, if your company is starting up, expanding into new markets, or launching new products, you will need someone who can help create and execute a successful digital strategy. I can help you develop that effective digital strategy to meet business objectives in those new markets and or promote those new products.

Second, if your company needs to transform to keep up with the latest trends in digital, I can help get you up to speed. I can transition your strategy to reflect the latest changes in the industry and make sure that you are using the latest tools and techniques. Additionally, I can provide training for your team so that everyone is up to date on the latest trends. As a vCDO I can be an invaluable asset to any company that wants to catch up and then stay ahead of the curve in digital.

How do I engage with clients as a virtual Chief Digital Officer ?

Typically, we begin our journey together by understanding your company’s goals and objectives. Then we create a plan that aligns those goals with the latest trends in digital. Throughout the process, I work closely with you to ensure that all goals are being met. And finally, we continually evaluate the results of the campaigns to make sure that they are achieving the desired outcomes.

Generally, as a vCDO, I consult with clients on a regular basis through 6-24 months, spending anywhere between one day a month to three days a week supporting your business.

Contact me to discuss ways I can help your business thrive as a vCDO.

vCMO (virtual Chief Marketing Officer)

A virtual Chief Marketing Officer (vCMO) is a critical role in many businesses today. As a vCMO, I will help you:

  • Develop a robust marketing strategy and implement it;
  • Expand market share, reach new customers, develop and launch new products;
  • Increase sales, revenue, and retention to meet and exceed business objectives;
  • Build team capacity and knowledge;
  • Manage cashflow by being a flexible, cost-effective, virtual member of the executive team.
What is a virtual Chief Marketing Office?

What is my virtual Chief Marketing Office (vCMO) service?

As a virtual chief marketing officer (vCMO) I typically oversee all aspects of a company’s comprehensive marketing strategy, including digital marketing, brand management, and market research. I work closely with the executive team to develop and implement plans to increase revenue and reach target audiences.

Some specific tasks I may handle include creating and managing a marketing budget, developing and launching campaigns, analysing market trends, and managing a team of marketers. I may also be responsible for crafting and maintaining the company’s overall brand image and messaging. I can help companies save money by providing these services virtually.

As a virtual CMO, I have strong leadership skills as well as a deep understanding of the marketing industry and current marketing trends. It is important to constantly stay up-to-date on new technologies and techniques to effectively reach and engage customers.

Overall, I can play a crucial role as a virtual CMO in the success of a company by driving growth through effective marketing strategies.

What makes a virtual Chief Marketing Officer successful?

This can vary depending on the specific goals and needs of a company, but some key qualities I have include strong strategic thinking, excellent communication skills, an understanding of data analysis and metrics, and the ability to adapt to changing market conditions. As a successful virtual CMO I also have a clear vision for the company’s overall brand and marketing strategy. Additionally, being organised and able to confidently manage a team are important factors in achieving success in this role.

Ultimately, as a successful virtual CMO, I should be able to drive business growth by creating and executing effective marketing plans that reach target audiences and generate positive results for the company.

When should a company hire a virtual Chief Marketing Officer?

This can vary depending on the specific needs and resources of a company, but generally speaking, it may be beneficial to hire me as a virtual CMO when there is a need for top-level oversight and strategic direction in the marketing department. This could be during periods of start-up, growth, or changes within the industry, or if a company feels it needs an expert to improve their marketing efforts and drive increased revenue. Additionally, I can provide valuable expertise and support without the cost and commitment of bringing on a full-time in-house team member.

How do I engage with clients as a virtual Chief Marketing Officer?

Typically, we begin our journey together by understanding your company’s goals and objectives. Then we create a plan that aligns those goals with the latest trends in marketing. Throughout the process, I work closely with you to ensure that all goals are being met. And finally, we continually evaluate the results of the strategies to make sure that they are achieving the desired outcomes.

Generally, as a vCMO, I consult with clients regularly through 6-24 months, spending anywhere from one day a month to three days a week supporting your business.

Contact me to discuss ways I can help your business thrive as a vCMO.