ChatGPT, based on Open AI, was all the rage last week as people tested out its recently released capabilities for content writing, essay answering, customer service and other assorted tasks. Naturally the forecast was doom and gloom, Google was set to Red Alert (apparently) and generally, the sky was falling.
So, Microsoft’s little search engine Bing is supposedly jumping on the bandwagon and will be introducing features from ChatGPT in the near future to answer some queries directly rather than giving a series of links.
Hmmmmm. At the moment, the content produced by these AI engines is useful for filler, or background stuff. It still needs a heavy edit and crafting, but it produces reasonably readable “decent” content. It’s not great however, and whether it’s quite prime time ready for search answers is up for grabs. Even Googles quick answers extracting content from pages is still hit and miss for a lot of queries.
It’s likely any AI generated search engine giving answers would end up on the blurry, generic side of correct, rather than an actual exact answer – for a lot of Customer Service chat bots that’s okay, but unbelievably annoying. For search results? I’m really not sure.
You should investigate the various AI platforms to identify where in your business they can streamline text / content production. Then talk to me about using AI for Digital Marketing.