I’m pretty sure there was a Broad Core Update only a few weeks ago, and yes, yes there was. August 22nd in fact. Considering it’s now early October, that’s quite a quick release schedule. Maybe we are reverting to a monthly Google Dance?
Google is not known for speed and agility these days, so to have such a quick follow-on update is a bit surprising. It is not a rollback of the previous one (despite many site owners wishing, hoping, praying), Google doesn’t do that, and it’s much too soon for any issues with the August core update to come to light, go through the approvals chain and be released.
Unfortunately, it’s also being released at the same time as a Spam Update, so no doubt that will go well, and people will end up getting very confused. My best guess is that this is part of the last core update but it didn’t get released at the time for some odd reason.
From the last update content-rich and comparison sites (which tend to be content-rich) made gains. I have yet to see any substantive commentary on this one, or evidence of any particular issues yet. Generally, all updates tend to end up with “make your content better”, which is true for every day site optimisation, and this is likely to be no different.
If you have a well-optimised, normal, site with decent quality content, and a normal backlink profile, chances are you won’t be affected. If you are over-optimised in any area, it’s quite possible you will. Build normal, decent sites people.
Talk to me about SEO & Google update recovery, content strategy & creation, and replacing lost organic traffic with paid search if neccessary.