Twitter has recently announced the re-launch of its Paid Verification Plan, with a price increase on iOS devices. Users who register on an iOS device must pay $11 per month or $132 annually to acquire their own blue checkmark; if you register on the web, you can pay $8 per month. It’s because of Apple’s 30% “in-app payment tax”.
This price of verification under the new plan may dissuade those who want to shirk the expense and might not bother applying for a verified badge, which could prove to be beneficial for Twitter’s overall user experience.
So, what would persuade them then? Maybe this new system:
– Prior to placing a blue checkmark, Twitter will confirm each account’s phone number and profile name.
– After receiving a blue checkmark, changing your Twitter handle, display name, or profile picture will temporarily remove the blue checkmark until Twitter has had a chance to examine your account.
– As recently reported, Twitter is also introducing GOLD checkmarks for official brand accounts and GRAY ticks for “government and multilateral” accounts (which also means that the strange-looking “official” checkmarks will be deleted once more the next week).
– In addition to the blue tick, Twitter is developing a system that will allow brands to give staff accounts a branded indicator as an additional form of official authentication (although this was not addressed in today’s re-launch announcement).
Will this GENERAL CLEANING solution of Elon Musk draw enough participants to be a feasible solution for the app to combat bot profiles and impersonation, generate considerable income, and lessen its reliance on advertising? Will AI be enough or human moderators still be the main key to the success of this plan? To be honest, nobody has any idea if this will work, but it’s fun finding out. Talk to me about Social Media.