It must be tough being John Mueller (sounds like a movie title), he’s damned if he does, and damned if he doesn’t. He revealed recently that Google doesn’t look at “old” links in the same way and it may treat them as irrelevant and ignore them.
This shouldn’t be a surprise. But if it is, then you need to listen up: Google will always allow old links to fade away into the distance, or else there can be no way for new sites to come along and usurp the older ones, amongst other things. Now, this doesn’t mean that *all* old links are ignored, but a link from a page given 10 years ago, which hasn’t been updated or linked to since is not going to be as valuable as a link from a page which has been updated and continues to acquire links.
The eagle-eyed among you will have noticed I didn’t say “link from a *newer* page”. If a page is updated and it keeps acquiring links then it is likely to still be relevant and useful.
So, if you have a page with a heap of links from dusty old sites, then maybe you should acquire some new ones. If you have a dusty old site, then maybe you should update and acquire some new links as well. If you’d like to find out more about auditing your links and acquiring new ones, talk to me.