If you’ve been under a rock, you’ll have missed the hoohah about ChatGTP, AI content and Google. For the first time a large publisher has identified as using AI content, which it has stated is heavily reviewed and humanly edited before publishing. This then caused the inter webs to go into meltdown (kind of), and for clarification to be sought from Google.
Google’s answer was a classic SEO one, paraphrased “It depends”. And to be honest, it kind of does. Churned content has always been bad, even if human-written, if it is not written for the user, but purely to rank in search. This comes back to the recent helpful content update. But, if the AI content is used to support the writing process, ideation, and the content is genuinely helpful, then there should be no problem.
Having said that, AI content is usually fairly straight-forward to spot, I’m pretty sure if I can spot it most of the time, so can Google. It has three main problems: it’s bland and formulaic; it’s overly complex, so not easily comprehensible for a lot of readers; and it’s currently based on information pre-2019 (-2021 depending on what source you read), which means it’s often out-dated and inaccurate.
So, if you want to use AI to create content: go for it, but be aware the content has its downsides and still needs proper editing / rewording, which may take as long as it did previously.
Contact JB to discuss quality content creation for SEO and users.