After Google’s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Apple’s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Google’s Performance Max kinda works for different business types. Here’s what you need to know this week to stay ahead….

Google Search Leak: NavBoost Clicks and User Interactions

Google’s been caught with its NavBoost feature hanging out, revealing how it uses clicks and user interactions to enhance search results, and it’s admitted it. Kinda. It’s also said it’s always done it.

In a twist that surprises no one, it turns out Google’s been fine-tuning its search algorithms based on how users interact with search results for a long, long time. This leak confirms that click data and other user interactions significantly influence search rankings, but they are not the be-all and end-all.

For digital marketers, this means paying closer attention to your site’s user engagement metrics. If users are bouncing off your page faster than a kangaroo on a trampoline, it might be time to rethink your content strategy.

Need to boost your site’s engagement to become helpful? Our SEO Consultancy and Content Strategy services can really help you.

Facebook Delays AI Rollout in Europe Due to Regulatory Hurdles

Facebook has announced a delay in rolling out its AI technologies in Europe, citing compliance with local laws and data privacy concerns.

Due to the stringent requirements of the EU’s Digital Services Act and feedback from the Irish Data Protection Commission, Facebook is pausing its plans to deploy AI models that hoover up publicly shared data from European users. This move aims to ensure that AI developments respect regional cultural nuances and data privacy. That also means that output will miss European cultural nuances.

Marketers should stay updated on this development as it might affect AI-driven advertising tools and services. Keep an eye on further announcements from Facebook regarding compliance and feature availability.

For insights on using AI and data privacy regulations, consider our VCDO (Virtual Chief Digital Officer) services.

Apple’s Siri Gets a Brain Boost with ChatGPT Integration

Apple’s Siri is about to get a whole lot smarter, thanks to a new partnership with ChatGPT. Some would say it’s about to join this milennium.

In an effort to keep up with the Joneses, or rather the AI’s, Alexas and Google Assistants of the world, Apple is integrating ChatGPT to enhance Siri’s capabilities. Expect more conversational and context-aware responses soon.

For businesses, this means your entity optimisation game needs to be sharp. With smarter assistants, users will rely more on voice queries, driving onwards search and you don’t want to miss out on this traffic.

Want to optimise for entity search via AI assistants? Talk to us about Digital Marketing.

LinkedIn Halts Group-Based User Targeting in Europe

LinkedIn has stopped allowing advertisers to target users based on their participation in LinkedIn Groups in Europe. This change is in response to the EU’s Digital Services Act.

LinkedIn’s decision to curb group-based targeting aims to prevent any discrimination based on sensitive user data. This move comes after complaints that such targeting could enable bias based on factors like race, politics, or sexual orientation. Of course, LinkedIn could just block those types of groups from inclusion in targeting.

Marketers will need to adapt by finding alternative ways to reach their audiences without relying on group data. This might mean leveraging other LinkedIn targeting options or refining your broader audience strategies.

If you’re looking for new ways to target your LinkedIn audience, our Paid Social services are what you need.

Performance Max Works for Different Business Types

Google’s Performance Max kind of has features tailored to specific business types, including Customer Value mode, customer retention goals, and detailed demographics. Learn about these tools here.

Performance Max campaigns are now more customisable, with options that cater to different business models. Whether you’re in retail, services, or B2B, there’s a tweak for you. The great thing about the ad campaign type is its ability to hunt for your customers.

This offers a significant opportunity to fine-tune your ad spend and targeting to align reasonably with your business type and goals. Experiment with these features to see which combinations yield the best results. It’s not a given for every business type, but it does seem to qwork reasonably well for most.

Need help navigating Google Ads & Performance Max campaigns? Our PPC Management service is here to assist.

Belmore Digital Articles From Last Week:

Belmore Digital Square Icon