JB’s Digital Update 20th Dec 2022

Google Maps is one of the most popular navigation and mapping tools available. It provides a comprehensive experience with its detailed maps, accurate directions, and now offers businesses the opportunity to display “Offer Available” labels under their profile listings on the map interface. This feature is likely part of an ad-based solution. See some discussion here.

The “offer available” label or pin can benefit both businesses and consumers alike. For businesses, this provides another avenue for them to advertise their products or services without spending money on additional advertisements like print ads or TV spots. It offers a great opportunity for businesses looking for an edge over their competition in terms of visibility and customer engagement. By taking advantage of this feature, businesses can promote themselves in new ways and quickly identify which ones have the best deals or offers at any given time – leading to increased sales and customer loyalty over time. Additionally, it allows them to quickly inform customers about any special deals or discounts they may have without having to send out multiple emails or make numerous phone calls. For consumers, this new feature makes it easier for them to find out about nearby deals and discounts so they can save money when shopping locally. Of course, this assumes that people spend their time idly browsing Maps for shopping discounts.

Everyone wins. Google Maps can potentially open new avenues for success and provide even more opportunities for growth. So, if you want your business’s offer to be seen by more people then adding an offer to your Google Business Profile should definitely be something you consider doing today. How? Let’s talk about it.

This Link Spam update is rolling out now for the next couple of weeks, while the helpful content update is still rolling out.

Google Grinch just announced their December 2022 link spam update. This global algorithm update is rolling out over the next two weeks and will affect all languages. As Google puts it, this update is meant to “neutralize spammy links” and “eliminate credit passed by unnatural links.” This is something they’ve been telling all and sundry they’ve been able to detect and discount for a long time, so it’ somewhat (un)surprising they need an update for it.

Google’s updates are always worth paying attention to, but this one in particular matter because of how it affects SEO strategies. Search engine optimization (SEO) is all about getting your website noticed by more people—and the December 2022 link spam update could potentially have a negative effect on that goal. If your website has been relying on unnatural links or low-quality backlinks, then this update could cause your rankings to drop significantly, resulting in fewer visits from potential customers or clients. It may affect your website’s ranking. You should take action by making sure your links are natural and not spammy.

Make sure you’re keeping up with best practices in order to ensure that your website stays up-to-date with Google’s ever-changing algorithms. By taking care of these tasks now, you’ll be better prepared for whatever changes come down the line—and see better rankings as a result! Of course, it also help if you only create clean, natural links as well.

Need help in doing that? Contact Me.

Learn ways to measure the ROI returns of personalization by audience performance and why creating a first-party data strategy matter.

Creating personalized experiences has become increasingly important in today’s world, as customers have come to expect brands to tailor their experiences. But how can businesses measure the return on investment (ROI) of personalization?

As with any marketing strategy, marketers must develop ways to measure the returns of personalization. The most effective way to measure ROI from personalization efforts is through audience performance. Audience performance measures who your target audience is engaging with you and how much time they spend with your brand. By understanding audience performance, businesses can assess the success or failure of their personalization efforts and make adjustments accordingly.

By measuring audience performance and creating a first-party data strategy, marketers will be able to understand which aspects of personalization are working for their business and which need improvement in order for them to succeed in providing great customer experiences. With these tools in hand, companies can start making decisions that will help them optimize their personalization strategies and maximize ROI from them moving forward!

Having a clear understanding of how well your personalization efforts are performing will allow you to make necessary changes in order to achieve optimal results. At Belmore Digital, we specialize in helping businesses understand their audiences and create personalized experiences that drive engagement and conversions.

Contact us today to learn more about our services!

Through 2022 and beyond, companies like Meta and Google continue doing what they can to protect people from online threats such as covert influence operations and surveillance-for-hire schemes by rolling out new account security features and making account support more accessible for people globally – something we should all be somewhat thankful for.

They have surpassed an important milestone by taking down more than 200 covert influence operations since 2017 while also paying out millions of dollars in bug bounty payouts – showing just how serious they are about keeping us safe online no matter where we live or what language we speak.

It is no secret that there are malicious actors out there who want to steal your data or manipulate public opinion. By understanding how these threats work, you’ll be better prepared to defend yourself against them. Additionally, by staying informed about online security, you will be able to advise your friends, family members, and colleagues on how they can stay safe online as well.

All in all, it’s clear that we’ve come a long way in protecting people from various threats online — but there’s still much work left to be done. We must continue investing resources into developing innovative solutions that keep our digital lives safe while encouraging collaboration between different stakeholders within the tech industry. With these measures in place, we can make sure everyone is able to enjoy a secure online experience free from interference by malicious actors well into 2022 and beyond.

It affects your safety online. What you can do about it is stay informed and support companies that are working to keep us all safe. Of course, it’s important to note that Meta and Google do this partially for the greater good, and partially to keep regulators at bay, and protect ad revenues. Let’s not get too misty-eyed about them.

Talk to me to learn more about what Meta and Google are doing to protect us from online threats.

The metaverse is a concept that has been around since the early 2000s, but it is only recently that it has gained public attention. For those who are not familiar with the concept, the metaverse (short for “metaphysical universe”) is an interconnected virtual world where users can interact with one another and explore new experiences.

The metaverse is quickly becoming an integral part of how we interact with our favorite brands—and marketers are taking notice. By leveraging the power of this alternate reality, fashion and retail brands have already begun taking impressive steps into this space by creating genuinely exciting experiences for their fans. As a marketer or consumer, now is the time to dip your toe in the water.

As we inch closer towards mainstream adoption of the metaverse, brands should begin exploring ways to leverage this new platform to create exciting customer experiences that are unlike anything else available today. By leveraging powerful tech tools such as AI and AR combined with innovative digital strategies, retailers have a huge opportunity ahead of them – one which could lead them to unprecedented levels of success if leveraged properly. With all this said, however, there are still many questions yet unanswered – questions only time will answer – but it’s certain that retailers who begin planning now will reap great rewards when these questions are answered. To some extent, some of those questions, rightfully, are “what the f*** is the metaverse?”

Let’s chat to learn more about the Metaverse and how you can take advantage of this new virtual world.

Looking to reach and nurture your B2B audience on LinkedIn? Here’s a seven-step process for building your LinkedIn content strategy.

Are you looking for a new way to reach your target audience? If so, LinkedIn should be at the top of your list. LinkedIn is a powerful platform with over 610 million users worldwide. And best of all, 96% of B2B marketers use LinkedIn for content distribution. LinkedIn offers users the option to post short status updates or “mini-blogs” with just a few paragraphs of text. But if you’re going to use LinkedIn as a content marketing platform, your approach needs to be strategic. LinkedIn provides data into its users’ behavior and demographics, which you may find useful as you conduct audience research.

LinkedIn can be an effective channel —as long as you do it strategically. Make sure whatever images or videos you include are high quality so they stand out from other posts in people’s feeds. Additionally, research keywords relevant to your target audience so that more people can find your posts through search engines like Google or Bing – this will help increase engagement levels significantly. By taking these steps into consideration when crafting the strategy around content creation on LinkedIn – B2B, SEO experts, marketers, or CEOs can ensure their efforts actually pay off in terms of increased visibility across digital channels while making sure their message isn’t lost amongst all the noise online today.

So if you haven’t already started leveraging this powerful platform for content marketing purposes yet – now is the time. Start today, or in the New Year at least, and before long you’ll start seeing positive results from your efforts.

Belmore Digital can help you develop a comprehensive LinkedIn content strategy that will help you reach your goals. We’ll work with you to understand your target audience and create high-quality content that resonates with them. Plus, we’ll help you distribute your content across LinkedIn to ensure maximum exposure. CONTACT US today!