JB’s Digital Update 21st October 2024

SEMrush makes waves with a major acquisition, Instagram introduces new features for 2025 (best to use while they’re fresh), Canva reverses its price increase, email marketing faces readability issues, and Google tightens the reins on ad violators. Read on for key insights!

SEMrush has just made headlines by acquiring Third Door Media, the company behind well-known sites like Search Engine Land. This acquisition is significant because it strengthens SEMrush’s position in the SEO industry, allowing it to integrate more resources and insights for marketers. As a result, competitors may feel the pressure to enhance their offerings to stay relevant. Read more here.

This acquisition could change how SEO tools work together. With SEMrush now owning influential media outlets, we can expect new features and improvements soon. For those relying on these tools, it’s a good idea to stay updated on what’s coming.

This is pretty big news and has set the cat amongst the pigeons. Some of the other tools appear not to be too happy about it. If you’re using a different SEO tool, consider checking out SEMrush to see if it’s a better fit for your needs. For help navigating these changes, feel free to contact us about our Seach Engine Optimisation services for a consultation on how to enhance your SEO strategy.

Instagram has launched several new tools for 2025, aiming to help marketers enhance their engagement and reach. While the platform is promoting these updates as innovative solutions, it’s essential to evaluate how they can fit into your current marketing strategy. The real opportunity lies in using these features effectively before they lose their initial momentum. Read more here.

While the excitement is real, remember that new tools often lose their shine if they don’t deliver results. The key is to take advantage of these features while they’re new and the algorithm is supportive. If you have creative ideas, now’s the time to test them out.

As ever, all new tools released from social platforms are the best thing since sliced bread because they want to promote them. Take advantage of this because when they release new tools, they tend to give greater exposure to increase uptake before allowing them to whither on the vine if they are not successful. If you need help using these tools effectively, reach out to us for our Social Media Management services for strategies that can keep your brand in the spotlight.

In a surprising twist, Canva has decided to roll back its recent price increase for loyal customers. This decision is a welcome change for a tech company to listen to their users and adjust their policies accordingly. For marketers who rely on Canva for design tasks, this means you can continue creating great visuals without worrying about higher costs. Read more here.

This rollback is great news for users and shows that feedback can lead to real change. For marketers who use Canva, this means you can keep creating fantastic designs without extra costs. Now is the perfect time to explore all that Canva has to offer.

Almost unbelievably, a VC tech company has listened to its customers and rolled back a fee increase. Good news for people like us who are suddenly gonna have a massive subscription increase. Remember to listen to your audience as well. For help creating engaging visuals, contact us to learn about our Content Strategy and Creation services.

A recent article highlights a growing issue in email marketing—when designers take charge, readability can suffer. This is a critical concern, as emails that are difficult to read may lead to disengagement from your audience. By prioritising clarity, marketers can ensure that their messages resonate and reach their intended recipients. Read more here.

It’s crucial to ensure your emails are easy to read. If your audience can’t understand your message, they’re likely to ignore it altogether. Taking a moment to check your content for clarity can make a big difference in engagement.

This is the kind of thing that happens when designers lead campaigns rather than marketers. The first rule of any content production is to make it readable by as many people as possible. For assistance in crafting clear and effective email campaigns, reach out to learn more about our Email and CRM services.

Google has announced tougher penalties for those who break its ad policies, particularly targeting click fraud. This is a serious reminder that the digital advertising landscape is under scrutiny, and maintaining compliance is more critical than ever. Businesses must be vigilant to avoid costly penalties and protect their reputation in the marketplace. Read more here.

This change highlights the need for integrity in advertising. If you’re thinking of cutting corners, now’s the time to rethink your strategy. Staying compliant with Google’s policies can save you from hefty penalties and protect your reputation.

Naughty people can expect tough responses from Google ads if they violate policy, especially if they pay people to click on ads. For those looking to improve their advertising strategies, consider our expertise in PPC and Paid Social services. We can help you run effective and compliant advertising campaigns.

You may have missed these articles and be champing at the bit to read them :-)

• Local SEO for Small Businesses
• When to Share on Social Media
• A Guide to Enhancing Your Content

Thanks, JB :-)