Meta has just published its Marketing Guide for Small Businesses this holiday season (Thanksgiving, Black Friday, Christmas and New Year sales). It also includes insightful data from previous years.
This is useful for SMEs as Meta still drives an awful lot of advertising revenue and sales, despite the layoffs, drop in revenue growth and general furore around Meta. Unsurprisingly, it is really trying to promote Reels as the answer to everything. (Yyyyesssss, but).
Focus on creating good quality social content that grabs attention, shows how in-tune you are with the consumer psyche, is shareable and, importantly, memorable. You’ve got 5-15 seconds to do all that. Don’t get over-hyped by Reels if they don’t work for you. Flat traditional marketing is unlikely to translate to Reels, clicks and sales. Try Reels, but use text, image and other video ads if they work better for you. Let’s chat about how I can help you with social ads.