Have you got half an hour to spend? Then this is one of those times to take a bit of a dive into how information retrieval kind of works for AI / SGE (Search Generative Experience).
Of course, all of this is changing the paradigm etc and search is forever about to be changed and yada, yada, yada. Maybe, or maybe not.
I’m still struck by the realisation that we are the 1% in the rarified atmosphere of having an interest in search and tech. Most people don’t care, and don’t care to know either. AI is already, or will pass them by without them noticing. Something like 40-50% of businesses still do not have a website (admittedly I think that’s a rubbery figure created for shock purposes), but the general point stands. If the web, coming at us since the mid-90s, hasn’t penetrated that far, then what hope does AI have?
Now, back to the article. I actually enjoyed it because I like to read about retrieval systems. But, if you have any inkling of how AI works, it is not a surprise, with a few layers of retrieval, composition, checking and screening. All great and shiny and fabulous. Until you see the dross that AI puts out, and yes it’s great for some things, but it has a little way to go yet. Perhaps in web terms, AI is now at the My Favourite Pizza Toppings stage of development, ready to move to MIDI music and dancing chipmunks.
Let’s talk SEO, technology, AI and development. Call me.