Microsoft’s search transformation with AI-powered Bing and Edge from minnow to small-fry continues. Bing users have already created over 200 million images, engaged in half a billion chats, and received three key updates announced at the recent Microsoft Build conference. Bing has now integrated with ChatGPT, enriched its plugin ecosystem, and integrated across Microsoft’s copilots.
As a result, Bing’s new updates provide users with up-to-date answers and direct access to web data within ChatGPT. This has a degree of circularity about it. A bountiful selection of new plugins from major companies such as Expedia, Instacart, Kayak, Redfin, TripAdvisor, and Zillow will apparently also enhance conversational experiences and personalised recommendations, which I’ll wait to see. Bing’s plugin ecosystem now also works with other Microsoft copilots, including Windows 11 and Edge. The circular AI search transformation is off to an exciting start, but soon we’ll see search AI repeating AI generated text answers. Can’t wait.