Dear old Reddit is growing up. From the days when it was the shouty, wild-west upstart crossover from forums into social media, to now when its subreddits have been cleansed and sanitised, and when its old moderator crew has been forced to move on, Reddit is slowly becoming a more advertiser friendly environment.
In doing so, it’s taking its staunch anti-advert crowd along with it, by hook or by crook. External apps which potentially could block Reddit ads have been blocked from the API, grumpy old moderators have moved on, and now Reddit is changing its settings so you cannot prevent personalised ads being served to you. This has not gone down well in some grizzled corners of the site.
From a user perspective, I usually prefer to see ads which are relevant to me – every now and again there’s a genuinely useful one – rather than a blizzard of gambling, or gaming stuff which just isn’t my bag.
From a company perspective, this opens up useful advertising options for its ad clients, enabling a better chance that the “tough crowd” can be converted. Perhaps now you might be able to make a semi-decent return on Reddit ads and actually target users, subreddits and threads which are relevant to your product or service. Wild and crazy idea, right?