Cor. Time to get your big reading boots on to chew through and digest this article on how Google’s Knowledge Graph was updated in mid-2023 and the effect that then had on Helpful Content and the core updates which have rolled out in continual waves since.
So, the basics are that Google expanded E-A-T (Expertise, Authority, Trust) in its Google’s Raters Guidelines to incorporate another nebulous concept of Experience. In order to do that, Google had to update its Knowledge Graph for people (not corporations currently) taking into account new metrics, new ways of doing things. Essentially, it boils down to if you have a Knowledge Graph (or Panel) for you, it’s likely you will be viewed as Experienced. This will not directly impact your ranking as the Rater Guidelines don’t have a direct impact, but you’re likely to be viewed more favourably when sense checked and hence less likely to fall foul of random algorithm changes.
Now, how do you get to be experienced? By having a history of articles, references, hat-tips, nods, winks, and other various incantations. We’re almost back to Authorship structured data. One interesting point to note is that an “author” might also be seen as a website owner, or publisher might be a better term. This is highly gameable and a really silly move from Google, as it shows their inability to truly judge the value of content unless its written by someone who’s viewed as “experienced”. We’ve seen it time and again through history, shifts in thinking, or new knowledge has often come from people who are derided for their experience. Google’s search results are at risk of becoming a cosy club.
For years, Google always said that ranking was down to the URL level, despite plenty of circumstantial evidence to the contrary, domains, or other network-wide factors did not come into their thinking. I wonder if they’d still say that today?
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