“Hold my beer”, Elon said to the people who thought his acquisition of Twitter for a vastly inflated $44bn was as far as he was going to go. As you may have heard, he (and presumably a core team of execs) laid off nigh on half their workforce late last week in order to stop the business losing cash at around $4m a day. Oh, he’s also opened up Blue Ticks to be pay-to-play ($8 / month), and is rumoured to be approaching some of the laid off team members asking them to come back.
I know “move fast and break things” can be a bit of a mantra, but to do so this quickly and this publicly is not a great look.
Apparently a number of blue-chip brands have now paused their ads on the (burning) platform.
So, last week you should consider buying ads on Twitter due to attention and eyeballs. This week you still should, but be wary and be prepared to pull them. This could be a disaster, or a masterstroke. Perhaps no news should be good news in this instance.