Google Internal Link Anchor Text Matters

In a stunning revelation, Google has said that internal link text matters. Or at least it’s part of the mix.

Or how about this for a wild and crazy idea? Labelling links correctly helps users and search engines contextualises the link and provides a better user experience for all concerned.

Read all about it in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #InternalLinks #UX #Googlebot
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Featured Snippets Disappearing

Google’s Featured Snippets are disappearing from SERPs.

They’re not gone wholly, but Google seems to be rolling back plenty and replacing with Knowledge Panels.

Perhaps Google has realised that webmasters have started to game these and the quality has suffered somewhat – a lot of those I see are poor.

Read more now in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
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Google Sites Rank Without Link Building

I think John Mueller was stirring the pot a little bit with this quip.

Undoubtedly many sites will rank without links for some bizarro terms, but… try ranking for non-brand, competitive commercial terms without them. Go on, I dare you.

Of course he could have meant most sites don’t need to go on a sustained link *building* adventure.

Thoughts?

Read more in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #LinkBuilding… Read More


YouTube Google Lose Major Advertisers

Despite having one of the best (allegedly) AI engines, Google and YouTube just haven’t been able to stop insidious comments on YouTube kids videos.

This has cost them global advertisers and a big chunk of revenue, and has spurred them into action.

It’s amazing how companies will generally only act if it affects their hip pocket.

Read more in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #Google #YouTube #AdStrategy
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How to Migrate a Website and Improve Traffic and Rankings

I’ve never believed that SEO migrations cause traffic and rankings drops.

If you approach and execute your SEO website migration correctly and well, you are likely to increase traffic and rankings. I’ve done it numerous times for big websites and small ones.

Generally, the bigger the technical cruft, the bigger the uptick you might see, if you can resolve the issues.

Read this tutorial to find out how to do it.

#SEO #SiteMigrations #Redirects #GoogleSearchConsole #XMLSitemaps
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Net Neutrality Threatens Internet

Welp, it looks like Net Neutrality has gone out of the window for US ISPs.

This is to the detriment of the internet, and will result in poorer service, increased prices, more advertising and increased costs for advertisers.

It’s not beyond the realms of possibilities that Bing (that small, unused search engine) could even pay to be in the fast lane.

Read more in this extract from the  SEO News & Updates 24th November 2017.

#SEO #SEONews #NetNeutrality #AdStrategy
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SEO News Updates 24th November 2017

Nominally, it was a quiet week in terms of SEO news. That is apart from Net Neutrality, YouTube ad horrors and John Mueller trolling link-builders.

Oh, and some updates on link text, Featured Snippets and some amusing SEO Bits & Pieces.

Not such a quiet week then.

Read the very latest SEO News and Updates for 24th November 2017. They will fill your day with lightness and wonder.

#SEO #SEONews #NetNeutrality #YouTube #LinkBuilding #FeaturedSnippets #InternalLinks
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Could Google Use Direct Traffic SEO Ranking Factor

SEMRush caused a bit of a stir when they released their SEO Ranking Factors Study 2017.

The big headline conclusion was that Direct Traffic was the biggest factor in SEO rankings.

Unsurprisingly, this caused a bit of a furore and wild shouts of correlation does not equal causation.

After stopping to think about it, I started to wonder *how* Google would go about using Direct Traffic as a ranking factor, and this post is where it led me.

#SEO #SEONews #RankingFactors #SearchRankings #Google
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SEO Bits & Pieces 17 November 2017

Hooray! It’s a happy Monday, when you get to start it by reading the SEO Bits & Pieces – a juicy and snackable collection of tempting morsels from the world of SEO, search and digital marketing.

Do yourself a favour and read this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #GoogleMaps #LocalSEO #Facebook #LinkBuilding
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Google Introduces 8 Trust Indicators for News Stories

In another effort to stem fake news, Google is working with a peak body, and news publishers to generate additional trust symbols to surface in search.

Naturally, this will favour Google’s new best mates the news publishers.

Read more in the extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #GoogleNews #FakeNews #SERP
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Google's Mobile Product Panel Expands Massively

Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off.

This one focuses on product panels on mobile and enlarges them with space for an ad or two. It’s getting harder to spot organic results.

Read more about it in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #SERP #Mobile #KnowledgePanels
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Google To Crack Down on AMP Spammers

In a continuation of the traditional cat & mouse game of search, Google is about to put a stop to those sites which put teaser content up on AMP pages, rather than the same content as the canonical URL.

Oddly, they are giving three month’s notice of the change.

Possibly this is because some of the offenders are their new best mates, the big news publishers.

Read more in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #AMP #webspam #CanonicalURLs #SERP
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SEMRush Ranking Factors 2017 Cause A Stir

I applaud SEMRush for publishing their SEO Ranking Factors Study, even if it caused a bit of a kerfuffle in SEO land.

I think it’s great when big toolsets use their processing power to produce information which is insightful and useful.

Read more in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #RankingFactors #SERP
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A Python Script To Check Canonical Domain Redirects

So, I got really bored and frustrated checking a bunch of domains for a client to see if their domains 301 redirected all variants from http to https and from non-www to www. There are only so many times you can type:

curl -I http://domain.com

Using my limited knowledge of Python, I crafted this simple little script to do the leg work for me and report back its findings in a readable format which can be slapped straight into an email that even devs can understand (j/k).

#SEO #SEOTools #Python #CanonicalURLs #Redirects
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Reviews Most Important Local SEO Ranking Factors

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. 

Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It’s not quite as contentious as another recent study…

Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017.

#SEO #SEONews #LocalSEO #Reviews #RankingFactors
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SEO News Updates 17 November 2017

I’m excited by this week’s SEO News and Updates by a factor of 84.

That’s roughly how many ranking factors have been covered by major providers.

Reviews are the most important Local SEO factors;
SEMRush’s ranking factors cause a stir;
Shopping season gets underway with a SERP update;
Trust Indicators are coming to Google News;
AMP spammers get 3 month’s notice;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #LocalSEO #RankingFactors #KnowledgePanels #FakeNews #AMP
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SEO Bits & Pieces 10th November 2017

Hooray! It’s SEO Bits & Pieces time! What a cracking way to start the week!

Chock full of nibbly SEO goodness all about changes to the Google algorithm, images, javascript and fake reviews, read this extract from TWIS SEO News & Updates w/e 10th November 2017.

#SEO #SEONews #SERP #JavaScript #FakeReviews #TechnicalSEO
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Google No Manual Action No Disavow

Well now. Disavowing links is a thorny issue, and Gary Illyes has waded right in there.

Google is now saying you don’t really need to spend your time submitting link disavow files to Google unless you’ve got a Manual Action from the webspam team. Unsurprisingly, some webmasters disagree. Often they have built services on disavowing links.

Read about it in this extract from TWIS SEO News & Updates 10th November 2017.

#SEO #SEONews #LinkSpam #LinkBuilding #LinkDisavowal #WebSpam
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Google Fewer Strong Pages Better Than Many Weak Ones

I’m not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that “often few strong pages > many weak ones”.

Google would love to have fewer pages to find, crawl, index and rank. It would make Google’s life so much more…. efficient.

We may be about to have another round of page bloat vs content bloat. Don’t forget he said “often”.

Read this extract from  TWIS SEO News & Updates 10th November 2017.

#SEO #SEONews #ContentStrategy #InformationArchitecture
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Twitter Doubles Tweet Length to 280 Characters

Who doesn’t love Twitter?

That rambunctious well of pithy brevity and censorious outrage has just doubled tweet length, causing social media marketers to urgently rewrite six-month’s worth of tweets which were calendared in Hootsuite.

There are other things you need to do. Read the post for key actions and follow me on Twitter: @BelmoreDigital.

This is an extract from TWIS SEO News & Updates 10th November 2017.

#SEO #SEONews #SocialMedia #Twitter #ContentMarketing
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