Chicken Treat: A Valued Belmore Digital Client

Welcome to Belmore Digital, where we specialise in delivering innovative digital marketing solutions customised to the unique goals of businesses across diverse sectors. Let’s introduce our valued client, Chicken Treat, an iconic Australian fast-food chain renowned for its mouthwatering selection of chicken-based dishes and hearty meals.

About Chicken Treat

Chicken Treat is a fast-food chain in Australia known for its fried chicken and other casual dining options. Established in 1976, Chicken Treat has grown to become a popular choice for Australians looking for tasty chicken meals and snacks.

Project Overview with Chicken Treat

We’ve had the privilege of working with Chicken Treat on different strategies that we designed for their industry for optimal outcomes.

SEO Measures:

  • Quick Wins: Implemented immediate optimisations to enhance Chicken Treat’s online visibility and performance in search results, delivering rapid improvements.
  • Keyword Research & Strategy: Conducted in-depth research to identify relevant keywords and devised a tailored strategy to target Chicken Treat’s audience effectively, ensuring strategic content optimisation.
  • Performance Baselines: Established benchmarks to measure the effectiveness of SEO efforts and track progress over time, providing a foundation for continuous improvement and success.
  • Technical Strategy & Implementation: Conducted a thorough technical audit to uncover website issues impacting SEO performance. Developed and executed a detailed plan to address these issues, ensuring optimal website functionality and improved search engine rankings.
  • Content Strategy & Implementation: Identified content gaps and devised strategies to fill them with engaging and relevant content, enhancing user experience and search engine visibility.
  • Authority Strategy & Implementation: Evaluated Chicken Treat’s authority profile, optimised internal linking and information architecture, acquired high-quality external links, and monitored web mentions and references to enhance brand authority and visibility.
  • SEO Information Architecture: Optimised website structure and internal linking to improve search engine visibility and user experience, facilitating seamless navigation and content discovery.
  • SEO Migration: Managed website migration processes with precision to minimise disruption to SEO performance, ensuring smooth transitions and consistent search engine rankings.
  • Dashboard Setup & Optimisation: Configured and optimised dashboards to monitor key SEO performance metrics and provide actionable insights for data-driven decision-making.
  • Local SEO & Local SEO Strategy: Audited local search platforms, structured data, and maps to enhance Chicken Treat’s presence in local search results, attracting nearby customers and driving foot traffic to physical locations.
  • Reporting Insights & Recommendations: Provided regular insights and recommendations based on performance metrics and industry best practices, guiding Chicken Treat towards continuous improvement and success in the competitive digital landscape.

Project Results

Our collaboration with Chicken Treat has significantly improved their online presence and performance. We implemented strategies to quickly enhance their website’s visibility and attract more visitors. Through thorough keyword research and planning, we optimised their website to appear higher in online searches. We addressed technical issues on their website, ensuring smoother functionality and improved search engine rankings. Additionally, we filled in content gaps to make their website more appealing to users. As a result, Chicken Treat has established itself as a trusted brand online.

Ready to achieve impressive growth and results for your business?

Contact us today to get started!

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