Open Agent: A Trusted Belmore Digital Client

Welcome to Belmore Digital, where we specialise in delivering innovative digital marketing solutions customised to the unique goals of businesses across diverse sectors. Let’s introduce our valued client, Open Agent, a prominent player in the Australian real estate market renowned for its innovative approach and commitment to empowering both buyers and sellers in their property transactions.

About Open Agent

Open Agent is a leading real estate platform dedicated to revolutionising the property buying and selling experience. With a commitment to transparency, efficiency, and customer satisfaction, Open Agent provides innovative solutions and expert guidance to clients in navigating the complexities of the real estate market. Their services empower individuals and businesses to make informed decisions, achieve their property goals, and unlock new opportunities in the ever-evolving real estate landscape.

Project Overview with Open Agent

We’ve had the privilege of working with Open Agent on numerous strategies that we designed for their industry for optimal outcomes.

SEO Measures:

  • Quick Wins: Implemented immediate optimisation tactics to address urgent issues and capitalise on opportunities.
  • Keyword Research & Strategy: Conducted thorough research to identify relevant keywords and develop a strategy for targeted content optimisation.
  • Competitor Analysis & Strategy: Analysed competitors’ strategies to identify strengths, weaknesses, and opportunities for Open Agent’s SEO approach.
  • Technical Strategy & Implementation: Conducted a comprehensive technical audit to identify and address technical issues affecting website performance. Implemented hands-on fixes and investigated potential technical solutions to improve site functionality.
  • Content Strategy & Implementation: We conducted a comprehensive evaluation of their content to ensure alignment with their goals and audience preferences. This involved assessing existing content for relevance and expertise, identifying gaps in coverage, and optimising content to enhance engagement. To streamline content creation processes, we established a structured workflow to ensure consistency, quality, and alignment with SEO objectives. Additionally, we developed a content plan to guide future efforts and optimised existing content to improve search visibility and overall user experience.
  • Authority Strategy & Implementation: We conducted a thorough assessment of Open Agent’s authority status to pinpoint areas for enhancement. This involved evaluating internal and external linking structures, optimising website architecture for improved navigation and search engine crawling, and identifying opportunities for acquiring high-quality backlinks from reputable sources. By optimising these key aspects, we aimed to boost their website authority and visibility in search engine results.

Analytics & Perfomance:

  • Analytics & Performance Strategy & Implementation: We began by selecting suitable analytics platforms and establishing performance baselines to effectively measure progress and track key metrics. This allowed us to gain valuable insights into the website performance and user interactions. Additionally, we identified quick wins based on performance insights and implemented immediate optimisations to drive better results. Furthermore, we set up conversion tracking and event monitoring to accurately measure website performance and user interactions, ensuring comprehensive data collection for informed decision-making and optimisation efforts.

Training & Upskilling:

  • In-House Training: Provided training sessions to Open Agent’s in-house team on SEO best practices, content optimisation, and technical strategies.
  • One-on-One Training: Offered personalised training sessions to key stakeholders or team members to address specific skill gaps or areas of interest.

Project Results

Throughout our collaboration with Open Agent, we’ve implemented tailored strategies aimed at maximising their online presence and achieving optimal outcomes in their industry. We swiftly addressed urgent issues and capitalised on opportunities through quick wins, guided by thorough keyword research and competitor analysis. Additionally, our technical audit identified and resolved underlying issues affecting website performance, ensuring a seamless user experience. In content strategy, we optimised existing content and established a structured creation process, enhancing engagement and search visibility. Improving authority involved optimising linking structures and pursuing high-quality backlinks, strengthening Open Agent’s credibility. Our analytics strategy provided valuable insights into user behavior, informing decision-making and optimisation efforts. Through in-house and personalised training sessions, we equipped Open Agent’s team with essential skills and knowledge for continued success. Overall, our partnership has significantly enhanced Open Agent’s online presence, ensuring competitiveness and relevance in their industry.

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