Planning Systems Group: A Strategic Belmore Digital Client

Welcome to Belmore Digital, where we specialise in delivering innovative digital marketing solutions customised to the unique goals of businesses across diverse sectors. Let’s introduce our valued client, Planning Systems Group, a dynamic leader in strategic planning solutions aimed at optimising operations.

About Planning Systems Group

Planning Systems Group is a management consulting firm that specialises in providing strategic planning, performance management, and organisational development services to businesses and organisations. They help clients improve their operations, achieve their goals, and navigate through complex challenges by offering custom solutions and expert guidance.

Project Overview with Planning Systems Group

We’ve had the privilege of working with Planning Systems Group on numerous strategies that we designed for their industry for optimal outcomes.

SEO Measures:

  • Keyword Research & Strategy: We’ve done thorough keyword research to identify relevant terms used by the target marketing and develop a strategic plan specifically made to get them.
  • Content Strategy & Implementation: Evaluated content relevancy, types, and reuse opportunities. Planned, optimised, and specified content to enhance visibility and engagement.
  • Authority Strategy & Implementation: Implemented internal linking strategies and optimised information architecture for improved website authority.
  • SEO Information Architecture: Optimised website structure to improve search engine visibility.
  • Reporting Insights & Recommendations: Provided regular reporting insights and recommendations for continuous improvement.

PPC & Paid Social:

  • PPC Strategy: Conducted keyword research, competitor analysis, and established performance baselines for effective budgeting and spend allocation.
  • PPC Campaign Management: Set up and managed PPC campaigns, including ad planning, creation, and optimisation. Focused on conversion optimisation.
  • Paid Social Strategy: Conducted audience research, selected appropriate social networks, and tracked relevant metrics for effective budgeting and spend allocation.
  • Paid Social Campaign Management: Set up and managed paid social campaigns, including ad planning, creation, and optimisation to maximise campaign effectiveness.

Social Media Management:

Analytics & Performance:

  • Analytics & Performance Strategy: Selected appropriate analytics platforms, identified quick wins, and established performance baselines for effective monitoring.
  • Analytics & Performance Implementation: Set up conversion tracking and event monitoring, monitored performance metrics, and provided insights and recommendations for improvement.

Development & Technology:

  • Web Development: Implemented SSL for enhanced website security; selected and implemented a content delivery network (CDN) for improved website performance.
  • Website & App Improvements & Tweaks: Installed and set up plugins to enhance website functionality and made improvements and tweaks to Planning Systems Group’s website and app as needed.

Project Results

Our collaboration with Planning Systems Group has delivered tangible outcomes, leveraging a comprehensive set of digital strategies tailored to their industry needs. Through meticulous SEO measures, we meticulously researched and implemented keywords to optimise their online visibility. Content strategies were honed to resonate with their audience, fostering engagement and enhancing their authority within their domain. PPC and paid social campaigns were expertly managed, driving conversions and maximising ROI. Social media initiatives expanded their reach and engagement across platforms, while analytics provided actionable insights for ongoing improvement. Additionally, our web development efforts, including SSL implementation and CDN selection, fortified their digital infrastructure, ensuring optimal performance and security. Overall, our partnership has empowered Planning Systems Group to strengthen their digital presence and achieve their business objectives with confidence.

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