Red Rooster: A Wonderful Belmore Digital Client

Welcome to Belmore Digital, where we specialise in delivering innovative digital marketing solutions customised to the unique goals of businesses across diverse sectors. Let’s introduce our valued client, Red Rooster, an iconic Australian fast-food chain renowned for its delicious flame-grilled chicken and hearty meals.

About Red Rooster

Red Rooster is a renowned Australian fast-food chain recognised for its delicious flame-grilled chicken and hearty meals. With a commitment to serving quality food made from the freshest ingredients, Red Rooster has become a beloved household name across the country. Whether it’s their signature chicken meals, burgers, wraps, or salads, Red Rooster continues to delight customers with its flavorful offerings and exceptional service.

Project Overview with Red Rooster

We’ve had the privilege of working with Red Rooster on different strategies that we designed for their industry for optimal outcomes.

SEO Measures:

  • Quick Wins: Implemented immediate optimisations to achieve quick wins in search visibility.
  • Keyword Research & Strategy: Conducted thorough research to identify relevant keywords and develop a strategic plan for targeting.
  • Performance Baselines: Established performance benchmarks to measure the effectiveness of SEO efforts over time.
  • Technical Strategy & Implementation: Conducted an audit to identify technical issues impacting SEO performance, developed a detailed technical plan outlining necessary fixes and improvements, implemented hands-on technical fixes to address identified issues, and explored innovative technical solutions to enhance website performance and SEO.
  • Content Strategy & Implementation: Identified gaps in content coverage and developed strategies to fill those gaps with relevant, optimised content.
  • Authority Strategy & Implementation: Evaluated the website’s authority profile to identify strengths and weaknesses, implemented internal linking strategies to improve website structure and distribute authority effectively, optimised website structure and information architecture to enhance user experience and search engine visibility, leveraged opportunities to acquire high-quality external links to improve website authority, and monitored and optimised web mentions and references to enhance brand visibility and authority.
  • SEO Information Architecture & Migration: Optimised website structure, internal linking, and managed migration processes to improve search engine visibility, user experience, and ensure minimal impact on SEO performance during website transitions.
  • Dashboard Setup & Optimisation: Set up and optimised dashboards to monitor SEO performance metrics and track key indicators effectively.
  • Local SEO & Local SEO Strategy: Conducted platform audits and selected appropriate platforms for local SEO efforts. Audited structured data and maps to ensure accurate representation in local search results.
  • Reporting Insights & Recommendations: Provided regular reporting insights and recommendations based on performance metrics and industry best practices.

Analytics & Performance:

  • Analytics & Performance Strategy: Selected appropriate analytics platforms and established performance baselines for effective monitoring and optimisation.
  • Analytics & Performance Implementation: Implemented conversion tracking, event monitoring, and dashboard setup to track key metrics and provide actionable insights.

Development & Technology:

Training & Upskilling:

Project Results

Our collaboration with Red Rooster has delivered substantial improvements across various digital aspects. Swift implementation of quick wins enhanced search visibility, while thorough keyword research and strategic planning improved organic performance. Technical audits and fixes optimised website performance, while content strategy enhancements bolstered online presence. Authority strategies strengthened website authority and brand visibility, with seamless migration ensuring minimal SEO impact during transitions.

Dashboard setups provided actionable insights, local SEO efforts increased visibility, and analytics platforms enabled real-time tracking. Our web development tasks supported SEO initiatives, and one-on-one training sessions equipped their team with essential skills. Overall, our partnership has empowered Red Rooster to fortify their digital presence, achieve growth, and meet business objectives effectively.

Ready to achieve impressive growth and results for your business?

Contact us today to get started!

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